Top 10 Art And Craft Material Companies: Key Trends and Future Growth Drivers 2024
RELEASE DATE: Oct 2024 Author: Spherical Insights Request Free Sample
Drawing and painting materials include coloured pencils, watercolours, and crayons. These are a highly diverse range of products used by most students and artists. The demand for consumer drawing and painting activities drives the market to increase further.
The report provides a summary of the global top trends and future prospects for the global art & craft material market based on historical data sets (current trends, industry statistics, and emerging trends shaping the art & craft material industry’s future, preliminary estimates from 2020-2021, 2022, and 2023), as well as projections for the global art & craft material trends and future prospects for global regions in 2024 and 2025. This data-driven research offers users an industry-wide view of emerging technologies and innovative insights to help them make critical business decisions.
Top Art & Craft Material Companies.
1) Faber Castell
Founded in 1761, and one of the leading art & craft materials companies, Faber Castell is a German enterprise producing and selling art, craft, office, and gift supplies, including oil pastels, ink pens, coloured pencils, markers, pens, crayons, and other art materials. The group is present in North America, Europe, Latin America, and Asia Pacific and has production facilities in 10 countries altogether. The company produces around 2,000 million wooden-cased pencils every year. The company has introduced recycled paper pencils in November 2020 as an environmentally friendly measure. Such pencils are given with a soluble seed at its basal part so that the user can replant them.
2) Crayola LLC
Crayola LLC is an art supply firm, which is headquartered in the U.S. and owned by Hallmark Cards, another business organization based in the United States. The company has its production operations spread across the U.S. and Mexico while international sales and marketing services are conducted in Australia, Canada, Hong Kong, Italy, and the Netherlands. The company comprises several brands, including Art with Edge, Model Magic, Crayola Project, Crayola Signature, Silly Putty, Doodle and Draw, and Silly Scents. May 2023 - Crayola LLC introduced retractable markers in bright, bold, and classic colors for school and art and craft projects.
3) Fabbrica Italiana Lapis ed Affini S.p.A.
Fabbrica Italiana Lapis ed Affini S.p.A. is an Italian company established in the year 1920. The company produces pencils, clay, oil paints, acrylic paints, and watercolours through brands such as Daler Rowney, Princeton Brush, Prang, Doms, Giotto, Canson, Pax, Vinci, and Lukas across more than 150 countries of the world. The company owns 22 manufacturing units across the world and has 35 branches across 5 continents.
4) Staedtler Mars GmbH & Co. KG
Staedtler Mars GmbH & Co. KG is a German company founded in 1835 and offers a number of products including modeling clays, artists' materials, and technical drawing aids. Two thirds of its products are manufactured in Germany, and around 75% of them are exported from this country. The company has six production units worldwide and is active in 26 countries with its associated companies. In 2023, the company expanded its different craft and painting products. For example, it introduced many colorful pencils meant for children aged four years and above to be used at school or at arts and craft work.
5) Newell Brands
Newell Brands, with its large product portfolio and based in the United States, writes tools, outdoor items, and small appliances. Writing brands include Dymo, Elmer's, Expo, Reynolds, Parker, Sharpie, Waterman Paris, X-Acto, Krazy Glue, Prismacolor, and Sharpie. The company sells its products in approximately 200 countries and has 50 manufacturing plants worldwide. The brand counts close to 70 warehouses & distribution centers worldwide. In June 2023, the writing brand in Newell Brands portfolio, Sharpie announced celebrity partners: Alexis Ohanian, founder of Seven Seven Six, a fund Management Company, and Morgan DeBaun, founder of Blavity, a media tech company.
6) Colart International Ltd.
Colart International Ltd. is a UK based company manufacturing art & craft material. Through its brands Winsor & Newton, Liquitex, Lefranc Bourgeois, Snazaroo, and Conté à Paris, the company markets its extensive product range. The Swedish owner of the corporate concern is Lindengruppen. The company has its offices in Europe, Asia Pacific, North America, and the UK from which it operates in 16 countries. On 31 Aug 2022, Colart publicised its association with Germany-based writing tool manufacturer, Edding Brand.
7) Kokuyu Camlin Ltd.
An Indian stationery manufacturing company based out of Mumbai, Kokuyu Camlin Ltd. produces and sells art & craft materials, that also include drawing materials, paints, brushes, painting kits & notebooks. It has three units of manufacture across India, Tarapur & Patalganga (Maharashtra) and Samba (Jammu and Kashmir). Kokuyu Camlin recently, in July 2023, launched a new consumer-centric packaging design for its Camel and Camlin brand offerings.
8) DA Vinci Paint Co.
DA Vinci Paint Co. is a classic trademark established in the U.S. It has various products in art & craft materials with a difference in price, types of pigments, and consistency. The business operates in many states in the U.S. Its enterprise has an affiliate program for artists, art influencers, and art educators.
9) General Pencil Company Inc.
General Pencil Company Inc., at the U.S., is one such old business. The firm sells art & craft materials-art kits, watercolors, pastel chalks, colored pencils, erasers & sharpeners, drawing books, and drawing pencils. General Pencil Co. has a number of retail outlets in the U.S. and Canada.
10) Langridge Artist Colours
Langridge Artist Colors, located in Australia, is a known brand and one of the leading companies in the market in terms of art & craft materials. The company offers various forms of art materials, for example, handmade oil colors, pigments, drawing inks, drying oils & solvents, primers & varnishes, encaustic mediums, oil and decorative items. The craft materials are available across Australia, Europe, and the U.S.
Top Trends
- Emergence of 3D Printing and Digital Design Tools to Bring Innovation in Art & Craft Materials
These days, manufacturers have several investment opportunities for product customizations. By incorporating unique patterns or providing their clients with personalized packaging, they can bring some innovation to their product line. Increasing consumer focus on sustainability has prompted manufacturers to create eco-friendly products, such as plant paint and color pencils made from sustainable raw materials. Top art & craft materials companies have drawn in tech-savvy clients and generated new business prospects by embracing technologies, including 3D printing and digital design tools.
- Growing Use of Social Media Platforms to Propel Market Growth
The rising social media platforms’ use, including Facebook, Instagram, YouTube, and Pinterest to encourage art and craft deliver growth opportunities for internationally renowned and new market players. As social media users across countries post craft projects’ videos and pictures on popular social networking platforms, industry participants will likely step up their marketing efforts to leverage their capabilities on social media platforms in the foreseeable future. Furthermore, art supplies channels and videos assist in connecting with individuals who share similar interests. In addition, they boost creativity, improve motor skills, and are more affordable and easily accessible than traditional arts and crafts classes. These factors increase the popularity of art and craft making online videos.
- Rising Interest in Art & Craft Activities to Favor Market Expansion
Rising Interest in Arts and Crafts Activities Like Painting, Drawing, Sculpting, and Sketching Booming Demand for Arts and Crafts Supplies Globally As well, awareness about multiple benefits of arts and craft activities, like relief from stress, stimulation of brain productivity, and increased confidence, contributes to global market growth. In addition, career opportunities that exist in the art & craft activities range from advertising and teaching of arts to animation, illustration, and fashion as well as interior designing. Hence, many people start doing more arts & crafts to utilize career avenues. In addition, the increased adoption of products in fashion and interior designing along with making customized gifts accelerates global growth in the market for arts & crafts materials.
- Growing Popularity of Environmentally Friendly Art & Craft Supplies to Fuel Sales of Products
The ever-growing trend for sustainability is motivating art and craft material companies to design products that are both eco-friendly and sustainable, such as the plant paint and color pencils sourced from sustainable raw materials so as to attract both potential and new customers/artists. Industry players majorly argue that the products should be offered to attract consumers who prefer the environment and expedite product sales. At the same time, in the last few years, companies have created more and more shops with environmentally friendly art & craft products, thus advancing the growth of the global market. So far, in April 2023, Kearney, Nebraska, opened the U.S. retail craft store Tinker Hollow. As per the company, the new store offers sustainable craft supplies and supports local artists.
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