Top 10 Geofencing Companies : Trends, Growth, Key Statistics and Insights for 2025
RELEASE DATE: Oct 2024 Author: Spherical Insights Request Free Sample
Geofencing is an advanced technology utilizing accurate location data to create virtual perimeters around designated physical areas. When a user enters the predetermined boundaries, it sets off customized notifications like push notifications, in-app messages, or SMS texts that are specific to their location.
The report provides a summary of the global top trends and future prospects for the global geofencing market based on historical data sets (current trends, industry statistics, and emerging trends shaping the geofencing industry’s future, preliminary estimates from 2020-2021, 2022, and 2023), as well as projections for the global geofencing trends and future prospects for global regions in 2024 and 2025. This data-driven research offers users an industry-wide view of emerging technologies and innovative insights to help them make critical business decisions.
1. Bluedot Innovation
Bluedot Innovation focuses on providing geofencing APIs and SDKs designed for location-based marketing and services, emphasizing precision to increase customer interaction. Their software provides various applications in the global industry, including toll payment and drive-through services, for a wide range of geofencing companies. Bluedot provides Geoline, a hardware solution that defines exact boundaries to complement its software, enabling customers to track their location on mobile devices. Their offerings, such as Native OS Location Tech and Proprietary Location Tech, support customized customer engagements. In March 2019, Bluedot partnered with Zonetail to incorporate their product into Zonetail's mobile platform for hotels and condos, enhancing customer interaction with specific, personalized location information.
2. IBM Corporation:
Best Geofencing Companies Worldwide IBM provides a geofencing tool that helps users control personalized geographical limits similar to digital fences, offering information on nearby objects in motion. Their solution allows for targeted marketing in certain geographical areas by monitoring users' mobile phones as they enter or leave specific zones, providing brand-specific marketing services.
3. Microsoft Corporation:
Microsoft Corporation includes geofencing capabilities in its Microsoft 365 Outlook suite for businesses, with Azure maps for precise location monitoring, Top Geofencing Companies in the Global Industry also utilize this feature. Dynamics 365 Field Service is utilized to examine how target audiences move using mobile devices that operate the Field Service mobile app. In February 2019, Albertsons Companies, a food and drug retailer based in the United States, partnered with Microsoft to improve customer experience in its OneTouch Fuel services by using features provided by Microsoft Azure.
4. Google LLC:
Top Companies in the Global Industry Providing Geofencing Services include Google LLC, which offers Geofencing APIs to help users improve brand experiences when they enter or leave designated areas. Their resolution prompts certain actions in apps when mobile locations are detected within geofenced areas, using Intent Services and Pending Intent for signaling. A Google representative stated that the main factor influencing the company's product demand is requests in the U.S.
5. Radar Labs Inc.
Radar Labs Inc. offers a complete location platform service that includes geocoding and mapping services in one platform, using SDKs and APIs to improve customer experiences with location-based services. They provide services like tracking trips, detecting visited places, geofencing on iOS and Android, and fraud detection features. In October 2023, Radar Labs launched a geo-compliance and fraud detection platform for T-Mobile, Zillow, and Panera to combat online gambling in the U.S. Additionally, in February 2022, Radar Labs received USD 55 million in Series C funding to enhance its geofencing services.
6. Inffilion
Inffilion is one of the leading geofencing companies in the global industry, providing geofencing technology for location-based advertising and push notifications. Their application assists companies in constructing a target audience and conducting comparative research. Furthermore, they offer GAMBAL, a cloud-based management console, for location intelligence coupled with security measures. In March 2023, Inffilion released InfillionX, a digital marketing solution designed for campaigns, integrating features to assess customer interactions with advertisements.
7. Location Smart
Headquartered in California, U.S., Location Smart is a provider of cloud-based location services that offer geolocation technology for gaming and IoT asset tracking, making it one of the top geofencing companies in the global industry. Their location-as-a-service utilizes an API platform to provide geolocation services with patented features that enhance client engagement and compliance. Their solutions prioritize compliance, ensuring secure gaming experiences by reducing fraud and risk, which in turn enables the secure launch of mobile and iGaming services while following regulations. In March 2020, the company launched new IP Intelligence and Device Profiling features to simplify gaming verification and compliance processes in the U.S. and Europe.
8. ESRI
ESRI, one of the leading geofencing companies in the global industry, provides a range of solutions and services with its ArcGIS Field Maps, designed for both online and offline use on mobile devices. This technology allows for features like controlling location sharing and receiving alerts directly on field maps, utilizing real-time analytics and big data tools for precise location services. ESRI introduced ArcGIS Velocity in February 2023, a system for providing real-time and high-volume geospatial data by combining IoT technology with geographic information systems for instant geofencing analysis.
9. Apple Inc.
Apple Inc., as one of the leading geofencing companies in the market, provides a proximity application that enables product capabilities for users, making it one of the top geofencing companies in the global industry. This application keeps track of the location of mobile users in order to monitor their movement in and out of geofenced areas, including sending alerts to designated applications when users change locations. The company recently released a report on global geofencing data requests, with most requests linked to stolen devices and government or police warrants.
10. Embitel
Embitel is one of the leading geofencing companies in the global industry, offering technology to create virtual boundaries around designated points. Embitel Mobility provides customer profile information, 3D object markers, and alert creation in designated areas. The company focuses on providing tailored geolocation capabilities for clients in M-commerce, E-commerce, and retail industries.
Recent Developments
- In January 2024, Simpli.fi collaborated with Intent IQ, a company specializing in identity resolution, to introduce a new Cookieless Audience Extension solution to its customers. The latest integration improves Simpli.fi's range of cookieless options and allows advertisers to access larger audiences.
- In October 2023, Radar launched solutions for geo-compliance and fraud detection. The solutions provide a developer-friendly, affordable geolocation option for the gaming sector. The solutions include a dashboard that offers extensive back-office features, such as alerting, reporting, and debugging tools.
- In February 2023, Skipperi, headquartered in Helsinki, embarks on a mission to enhance boating accessibility with a budget of $7.49 million. To achieve this goal, the platform utilizes artificial intelligence (AI) and geofence technology to offer members immediate updates on factors like speed limitations at ports, shallow waters, and hazardous zones for seals and birds.
- In November 2022, Habu partnered with Reveal Mobile to launch its initial clean room for security-compliant location data, utilizing data room software and location intelligence technology.
- In May 2022, Ford trialed a geofence technology that had the capability to lower vehicle speed automatically in order to enhance safety for everyone. Furthermore, Ford is utilizing this technology to enhance urban air quality and guarantee that a Ford Transit Custom hybrid electric vehicle shifts automatically into zero emissions EV mode when entering low emission zones.
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