Trends and Future Prospects for the Global Premium Bottled Water Market

 

Overview

Premium bottled water, an enhanced hydration option, transcends its utilitarian position to become an ethical statement. It signifies purity, aroma, and exclusivity, whether sourced from fresh springs or precisely filtered. Beyond satisfying thirst, it has applications in culinary endeavors, improving the flavors of nutritious meals. The market also saw substantial potential, including rising demand for healthy, convenient hydration solutions. Eco-friendly packaging innovations, including biodegradable materials, and the growth into flavored and functional waters.

 

The worldwide Market for premium bottled water is likely to rise significantly in the next years. The analysis predicts a CAGR of 6.33% from 2023 to 2033, representing a consistent and significant expansion during the period. This will increase the global premium bottled water market's value to USD 37.58 billion by 2033, up from USD 20.34 billion in 2023.

 

Marketing Excellence: Strategies of Premium Bottled Water Brands

The premium bottled water market is extremely competitive, with major firms competing for market share based on their distinct selling points. Nestlé Waters stands out among brands such as Perrier, S.Pellegrino, and Acqua Panna by stressing quality, natural ingredients, and sustainable packaging. Danone Waters, along with Evian and Volvic, distinguishes itself via cleanliness and mineral content, as well as its commitment to environmental sustainability. Coca-Cola SmartWater is known for its crisp taste and electrolyte-enhanced composition. PepsiCo's LIFEWTR is marketed as premium purified water with a visually appealing container containing artwork by rising artists. Fiji Water distinguishes itself by procuring water from a natural aquifer in Fiji and emphasizing its purity and environmental sustainability. For instance, in August 2022, PepsiCo Inc. established a strategic partnership with AQUA Carpatica, a premium natural mineral water brand bottled from the source in the Carpathian Mountains. PepsiCo will get distribution rights in Romania and Poland, as well as the potential to expand into other markets, including the United States, under the strategic arrangement.

 

Environmental Commitment and Innovations

As FIJI Water looks to the future, it has big goals to help preserve the world and is dedicated to having an impact. In addition to introducing 100% rPET bottles (bottle only), FIJI Water has invested approximately $2.97 million CAD in energy efficiency initiatives on the Fijian islands, such as the use of microturbine energy generation and the adoption of low-sulfur fuel standards for shipping, which reduces sulfur oxide emissions. For Instance, In December 2023, FIJI Water, a natural spring water from the Fiji Islands, is increasing its commitment to environmental sustainability by transitioning its best-selling 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the Canadian markets beginning in Winter 2023. This is a huge step toward decreasing plastic waste since it substitutes over 70% of FIJI Water's global bottle volume with recycled material. The company intends to switch its whole bottle portfolio to rPET by 2025.

 

Insights and Projections: Global Premium Bottled-Water Market Analysis

The report provides a summary of the global top trends and future prospects for the global premium bottled-water market based on historical data sets (current trends, industry statistics, and emerging trends shaping the premium bottled-water industry’s future, preliminary estimates from 2020-2021, 2022, and 2023), as well as projections for the global premium bottled-water trends and future prospects for global regions in 2024 and 2025. According to Spherical Insights LLP, this data-driven research offers users an industry-wide view of emerging technologies and innovative insights to help them make critical business decisions.  

 

Growth Factors and Emerging Trends in the Premium Bottled Water Industry

 

1. Consumer awareness of the necessity of staying hydrated and living a healthy lifestyle has been a major driver of the premium bottled water industry.

Premium bottled waters distinguish themselves from mass-market offerings by providing distinctive features that appeal to a certain consumer group, allowing them to charge a higher price in the premium bottled water market. The growing consumer awareness and preference for high-quality drinking water is driving up demand for premium bottled waters. Furthermore, quality bottled water, including sparkling water, has a variety of benefits, including improved digestion and the potential to alleviate constipation. Furthermore, research has shown that quality glacier or natural water is less harmful to tooth and bone health than sodas and sugary carbonated beverages. As a result, carbonated water is increasingly perceived as a healthy alternative to typical carbonated beverages.

 

1. Growing environmental concerns

The increased public awareness about the environment encourages them to buy products with eco-friendly packaging. According to an Aquasana survey, 52% of respondents said they use a water filter because it is ecologically beneficial, making it the most prevalent reason among Americans in 2023, up from 41% in 2022. This is enhancing the bottled water industry's numbers. Bottled water companies are adopting eco-friendly production procedures and experimenting with alternative packaging materials such as glass, aluminum, and cardboard cartons, which are more recyclable and have a smaller environmental impact than typical plastic bottles.

 

Opportunities and Future Prospects in the Premium Bottled Water Industry

Premium bottled water manufacturers have been looking for commercial opportunities in emerging countries such as India, Malaysia, Brazil, China, and South Africa, where clean water is critical to human health. The need for improved water infrastructure in these economies is primarily driven by increased public awareness of the need for clean water, rising per capita income, and evolving health concerns. According to a poll published in a medical publication, most people in North America no longer drink sugary beverages. It used to have the largest per capita consumption of sugary beverages, but that has subsequently dropped. Governments have attempted to reduce the use of sugary drinks through a variety of programs, with varying degrees of success, such as pricing laws, public awareness campaigns, and school sales bans. These efforts were undertaken since excessive added sugar consumption has been linked to cardiometabolic illness and obesity.

 

List of Key Companies in the Premium Bottled Water Industry

• Nestle Waters
• PepsiCo
• Coca-Cola
• Danone S.A.
• Suntory Beverage & Food Ltd.
• Nongfu Spring
• Tingyi
• Bisleri International Pvt. Ltd.
• Fiji Water
• Grupo Vichy Catalan
• Gerolsteiner Brunnen GmbH & Co. KG
• Others

 

Top 3 Players in the Premium Bottled Water Industry

 

Nestle Waters      

                                                                                                                   

Headquarters: Paris, France

Nestle Waters is a division of the broader Nestle firm, which also sells beverages and treats including flavored milk and chocolate. The corporation has 94 manufacturing facilities in 34 countries and is always innovating and marketing itself to stay current and popular with customers.

A significant portion of Nestle's marketing approach is focused on studying the advantages of drinking water and staying hydrated for health, then disseminating the results to the general public under their brand.

 

Tingyi

Headquarters: Tianjin, China

Tingyi Holdings Corporation, a Tianjin, China-based firm created in 1996, owns the Master Kong bottled water brand. In addition to beverages such as bottled water and soft drinks, the company offers noodles, baked goods, and tea.

While promoting their line of bottled water, Tingyi doesn't concentrate on just one thing. Rather, they emphasize a number of factors, including their purity, health advantages, and revitalizing mineral flavor.

 

Danone S.A.

Headquarters: Paris, France

Danone Bottled's popularity peaked in 2015 when the business controlled 10.1% of the global bottled water market, worth more than $200 billion. The brand is still among the top sellers of bottled water worldwide, despite some losses to more well-known companies since then.

 

Similar to Nestle Waters, Danone Bottled extensively emphasizes health and hydration in its commercial advertisements. Another reason for their success is the convenience of their bottled water. Almost every design feature of Danone Bottled's products is aimed at making them more practical, transportable, and user-friendly for consumers. This makes them incredibly popular for offices and families that want to bulk-pack bottled water for travel or special events.

 

Recent Development

• In September 2023, Bisleri International, India's largest packaged drinking water firm, has reported the successful restoration of the Ladakh reservoir in the Kyagar region of Tegar Village, Nubar Valley, Leh. Bisleri's ambitious project aims to increase the community's resilience and reduce the possibility of water scarcity.

 

• In February 2023, Bisleri International Pvt. Ltd. announced its first international expansion, collaborating with Dubai-based Nasser Abdulla Lootah Group to market the company's products in Dubai, Sharjah, and Abu Dhabi.

 

• In August 2022, PepsiCo Inc. established a strategic partnership with AQUA Carpatica, a premium natural mineral water brand bottled from the source in the Carpathian Mountains. PepsiCo will get distribution rights in Romania and Poland, as well as the potential to expand into other markets, including the United States, under the strategic arrangement.

 

• In January 2021, Lofoten Arctic Water debuted a line of aluminum bottles created by the Ball Corporation, a well-known global maker of aluminum cans. These aluminum bottles are designed to be eternally recyclable, reflecting the increased customer preference for environmentally friendly packaging alternatives.

 

• In April 2020, to reduce waste and pollution, Coca-Cola debuted label-free bottles for its water brand in Japan, Lohas. The water bottles are constructed of 100% recycled plastic.

 

• In April 2020, CBD Living, a US-based firm, has launched CBD Living Sparkling Water. The sparkling water contains 25mg of nano-CBD derived from organic hemp produced in the United States and comes in orange grapefruit, peach honey, strawberry lavender, and apple ginger flavors. The sparkling water is vegan, gluten-free, certified Kosher, and contains no THC.

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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