Global Digital Signage Market Size to worth USD 56.7 Billion by 2033: Forecast Analysis Report

Global Digital Signage Market Size to worth USD 56.7 Billion by 2033

According to a research report published by Spherical Insights & Consulting, the Global Digital Signage Market Size is Expected to Grow from USD 26.5 Billion in 2023 to USD 56.7 Billion by 2033, at a CAGR of 7.90% during the forecast period 2023-2033.  

Browse key industry insights spread across 210 pages with 110 Market data tables and figures & charts from the report on the Global Digital Signage Market Size, Share, and COVID-19 Impact Analysis, By Location (In-Store and Out-Store), By Type (Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Billboards, Kiosks, and Others), By Component (Hardware, Software, and Service), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.           

Digital signage is a digital screen used to display visuals including images, video, or multimedia content for informational or marketing purposes. It is a subset of electronic signage, showing digital images, video, web pages, weather data, restaurant menus, or text using technologies such as LCD, LED, OLED, projection, and e-paper. The use of digital signage in industries for improving communication among employees and improving safety and production is escalating the market growth opportunity for digital signage. The convergence of digital signage with cross-platform media tools for improving user experience and operational efficiency is driving the market demand. Further, the evolution of turnkey digital signage in retail and the demand for customizable content delivery are propelling the market. On the contrary, poor integration of digital signage with complex business requirements is restraining the digital signage market.

The in-store segment held the largest share of the global digital signage market in 2023.

Based on the location, the digital signage market is classified into in-store and out-store. Among these, the in-store segment held the largest share of the global digital signage market in 2023. The in-store segment includes the deployment of digital posters within closed premises, such as malls, corporate offices, retail shops, banks, and healthcare centers. The steady increase in advertising is supporting the market in the in-store segment.

The video walls segment dominated the market with the largest revenue share in 2023.

Based on the type, the digital signage market is classified into video walls, video screen, transparent LED screen, digital poster, billboards, kiosks, and others. Among these, the video walls segment dominated the market with the largest revenue share in 2023. Businesses and organizations are using the technology of video walls to create immersive environments that captivate and engage viewers. The shift towards ultra-high resolution, 4K, and 8K displays are driving the market in the video walls segment.

The hardware segment accounted for the largest share of the global digital signage market in 2023.

Based on the component, the digital signage market is classified into hardware, software, and service. Among these, the hardware segment accounted for the largest share of the global digital signage market in 2023. Displays, parts needed to make a digital panel, banners, and other items are examples of hardware components. The increasing number of cutting-edge display technologies, including 1080p, 4K, and 8K displays is expected to drive the market demand.

North America is estimated to hold the largest share of the digital signage market over the forecast period.

North America is estimated to hold the largest share of the digital signage market over the forecast period. The expanding number of product providers and the need for signage in the retail sector are significantly driving the market growth. Further, the market is anticipated to be driven by the growing use of cutting-edge technologies like gesture-based displays and single or multi-touch screens.

Asia Pacific is predicted to grow at the highest CAGR in the digital signage market over the forecast period. The growing retail and healthcare sector in the region is responsible for driving the market for digital signage. The increasing adoption of digital signage owing to lower operating costs and ease of change in signage is driving the market.

Competitive Analysis

Major key players in the global digital signage market include NEC Display Solutions Co. Ltd., LG Display Co. Ltd., Samsung Electronics Co. Ltd., Panasonic Corporation, Sony Corporation, Stratacache, Planar Systems Inc., Hitachi Ltd, Barco NV, Cisco Systems Inc., and Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In January 2024, LG Electronics is unveiling a platform that allows businesses to browse and subscribe to LG digital signage cloud solutions and manage them remotely, at ISE.

• In January 2024, Samsung Electronics announced the official launch of its Visual Experience Transformation (VXT) platform, a cloud-native Content Management Solution (CMS) combining content and remote signage management on one secure platform.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the digital signage market based on the below-mentioned segments:

Global Digital Signage Market, By Location   

• In-Store
• Out-Store

Global Digital Signage Market, By Type

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Billboards
• Kiosks
• Others

Global Digital Signage Market, By Component

• Hardware
• Software
• Service

Global Digital Signage Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa