Global Herbal and Organic Mascara Market Size to Worth USD 284.45 Million by 2033: Forecast Analysis Report

Global Herbal and Organic Mascara Market Size to Worth USD 284.45 Million by 2033

According to a research report published by Spherical Insights & Consulting, the Global Herbal and Organic Mascara Market Size is Estimated to Grow from USD 144.11 Million in 2023 to USD 284.45 Million by 2033, Growing at a CAGR of 7.04% during the forecast period 2023-2033.

Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Herbal & Organic Mascara Market Size, Share, and COVID-19 Impact Analysis, By Product (Gel/Cream and Liquid), By Type (Volumizing, Lengthening, Curling, Waterproof, and Others), By Distribution Channel (Online and Offline), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

Mascaras are cosmetics and personal care items that are especially used by women to add shade to the area under and around their eyes. Demand for herbal and organic mascaras is being driven by customer preferences for herbal and organic cosmetics as well as growing awareness of sustainable personal grooming practices. Major cosmetics and beauty product companies have responded to this trend by introducing a wide range of eye makeup products, such as mascaras made with organic and natural materials. The market for herbal and organic mascara is also expanding owing to celebrity endorsements and social media impact. Modern consumers are more concerned with preserving their inherent beauty than they are with the extravagant claims made by large corporations. New local cosmetics enterprises are launching a new line of high-quality products produced from organic or herbal ingredients to compete with global beauty industry corporations. Additionally, the industry has grown as a result of the availability of organic and herbal cosmetic products, such as mascara, on e-commerce platforms. Online purchasing and e-commerce platforms have made it easier for herbal and organic mascara manufacturers to reach customers in tier 2 and tier 3 cities, increasing their base of customers. However, the market expansion for herbal and organic mascaras will be significantly hampered by the high cost of these products, fierce pricing pressure on manufacturers, and fluctuations in raw material prices.

The liquid segment held the largest market share of 70.48%, in 2023 and is expected to grow at a significant CAGR during the forecast period.                      

Based on the product, the herbal & organic mascara market is categorized into gel/cream and liquid. Among these, the liquid segment held the largest market share, 70.48%, in 2023 and is expected to grow at a significant CAGR during the forecast period. The most common type of mascara that comes in water- and vegan oil-based formulations is liquid mascara. This kind of mascara is easy to remove, lasts a long time, and is comparatively easy to apply. Customers who wear contact lenses or have sensitive eyes choose water-based liquid mascara. People who lead active lives also favor products that are sweat-proof and water-resistant. The increasing demand for liquid organic and herbal mascaras can be attributed to these considerations.  

The lengthening segment is estimated to hold the largest revenue share of the global herbal & organic mascara market and is expected to grow at a significant CAGR through the forecast period.

Based on the type, the herbal & organic mascara market is classified into volumizing, lengthening, curling, waterproof, and others. Among these, the lengthening segment is estimated to hold the largest revenue share of the global herbal & organic mascara market and is expected to grow at a significant CAGR through the forecast period. Lengthening mascaras are designed to increase the impression of longer lashes, and they are particularly popular among consumers with thinner or sparse lashes. Fibers or other unique ingredients are often included in these products to help lengthen the lashes and create a more dramatic appearance. The growing desire for statement and bold eye makeup, particularly among younger audiences who are greatly impacted by social media beauty trends, is driving the market for lengthening mascaras.                                      

The offline segment accounted for the largest market share of 62.15% in 2023 and is expected to grow at a significant CAGR during the forecast period.                      

Based on the distribution channel, the herbal & organic mascara market is divided into online and offline. Among these, the offline segment accounted for the largest market share of 62.15% in 2023 and is expected to grow at a significant CAGR during the forecast period. Customers can purchase a variety of mascara options from various beauty brands via offline retail outlets such as supermarkets, hypermarkets, salons, and retail stores. Consumers are assisted in selecting the most suitable products based on their tastes by the availability of on-site product testing and professional advice from informed sales associates or brand representatives. Customers can feel secure and knowledgeable before making purchases due to this.    

North America is expected to hold the largest share of the herbal & organic mascara market through the forecast period.

North America is expected to hold the largest share of the herbal & organic mascara market through the forecast period. The main drivers of herbal and organic mascara in the area are the growing trend of employing organic and herbal ingredients and a growing interest in sustainable fashion and beauty. Customers in the region are among the first to adopt the latest beauty innovations. Customers in North America have access to a wide range of products from various brands. Additionally, the growth of the herbal and organic mascara sector in the area is aided by the influence of social media sites such as Instagram and Facebook. Customers in North America have access to the newest beauty equipment and are eager to follow the newest trends.

Asia Pacific is predicted to grow at the fastest CAGR of the herbal & organic mascara market over the forecast period. The region's consumers have dynamic choices that are constantly shifting in response to market advances. Organic and herbal items are rapidly becoming more popular as consumers' discretionary money rises. The market for herbal and organic mascara in the area is therefore being driven by consumer awareness of personal grooming products with premium components. The area is host to a large number of beauty product manufacturers from China, Japan, and Korea that create goods that suit regional preferences. This promotes the expansion of the local beauty and cosmetics business by enabling consumers to select goods based on their interests.

Competitive Analysis

Major key players in the herbal & organic mascara market include Ecco Bella, EVXO Cosmetics, Lotus Herbals Limited, Odylique, JOSIE MARAN COSMETICS, RMS Beauty, Au Naturale, Llc, Endlessly Beautiful, Skin2Spirit, Ulta Beauty, Inc., and others.

Recent Developments

• In April 2024, Living Ink, a producer of bio-based pigments, and the UK-based science firm The Unseen announced their collaboration to introduce Algae Black innovation-based cosmetics. Black algae are used to make the Absorption product range, which includes pencil eyeliner that lasts and mascara that lengthens. The business claims that black algae can replace the petroleum-based black carbon pigment found in traditional eyeliner, mascara, and shadows.

• In May 2023, the cosmetics company Cover Girl, based in the United States, debuted its first plant-based mascara. The vegan and clean components used to make the mascara give the lashes 302% greater volume. According to Cruelty-Free International's approval, the product must be completely cruelty-free.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the herbal & organic mascara market based on the below-mentioned segments:

Global Herbal & Organic Mascara Market, By Product

• Gel/Cream
• Liquid

Global Herbal & Organic Mascara Market, By Type

• Volumizing
• Lengthening
• Curling
• Waterproof
• Others

Global Herbal & Organic Mascara Market, By Distribution Channel

• Online
• Offline

Global Herbal & Organic Mascara Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa