Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, the Global Humectants Market Size is Expected to Grow from USD 28.65 Billion in 2023 to USD 50.3 Billion by 2033, at a CAGR of 5.79% during the forecast period 2023-2033.
Browse key industry insights spread across 210 pages with 110 Market data tables and figures & charts from the report on the Global Humectants Market Size, Share, and COVID-19 Impact Analysis, By Product (Sugar Alcohol, Alpha Hydroxy Acid, and Glycols), By Application (Food & Beverages and Oral & Personal Care), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
Humectants represent hygroscopic substances widely utilized in various areas, such as food and beverage, cosmetics, pharmaceuticals, and personal care. These are primarily used as a moisture-preserving agent or to improve the texture of compounds, enhance their shelf life, and provide stabilization in formulations. Mainly, commonly used humectants include glycerin, sorbitol, propylene glycol, and urea, which demonstrate the ability to attract water molecules from an environment. Furthermore, the market for humectants has been highly accelerating due to certain factors. As consumers seek an increasing amount of skincare and personal care items, such products with moisturizing and anti-aging characteristics constitute a driving demand. With increasingly growing uses by the food and beverage industry, wherein this ingredient helps stabilize the quality shelf life of its related products, additional growth momentum also supports this business. Apart from these, increased health and wellness awareness along with improvement in the humectant formulations have increased its usage in the pharmaceutical and nutraceutical formulations. However, some limiting factors might slow down the market growth. Varying prices of raw materials and adverse effects that may occur because of synthetic humectants are among the reasons that raise alarm for manufacturers and consumers.
The sugar alcohol segment is predicted to hold the greatest market share through the forecast period.
Based on the product, the humectants market is classified into sugar alcohol, alpha hydroxy acid, and glycols. Among these, the sugar alcohol segment is predicted to hold the greatest market share through the forecast period. This can be credited to the large usage of sugar alcohols like sorbitol, xylitol, and maltitol in various applications across industries. Sugar alcohols have been largely utilized as humectants and sugar substitutes in the food and beverages industry since they are low in calories and non-cariogenic and fit the growing consumer trend for low-sugar, healthier alternatives.
The oral & personal care segment is anticipated to hold the greatest market share during the projected timeframe.
Based on the application, the humectants market is divided into food & beverages and oral & personal care. Among these, the oral & personal care segment is anticipated to hold the greatest market share during the projected timeframe. This dominance is primarily driven by the increasing global demand for skin care, hair care, and oral hygiene products, particularly those with moisturizing, anti-aging, and therapeutic properties. Humectants such as glycerine, sorbitol, and propylene glycol are widely used in these products to retain moisture, enhance texture, and improve product stability.
North America is estimated to hold the largest humectants market share over the forecast period.
North America is estimated to hold the largest humectants market share over the forecast period. It is likely to continue dominating the forecast period. This can be ascribed to the health benefits that these products are attached to along with the booming industries of cosmetics and pharmaceuticals in this region. In addition, the growing demand for ready-to-eat food in North America mainly fuels humectants in the food and beverage industry. Cosmetics and personal care products containing humectants can retain moisture, thus keeping the skin hydrated and preventing dryness. Several health claims on humectants have been approved by the FDA, among which is a key fact that humectants can treat eczema and psoriasis.
Asia-Pacific is predicted to have the fastest CAGR growth in the humectants market over the forecast period. This can be largely attributed to the demand for dietary supplements and functional food items. According to current trends, the market is likely to grow at the fastest rate in countries such as China and India where there is a huge demand for these products. Obesity and diabetes are mainly associated with unhealthy food consumption practices in India. Increased consumer awareness has made polyols applicable in the manufacturing of low- or zero-calorie foods. The country's health risk related to sugar consumption continues to create new avenues. Increasing awareness of consumers toward food additives is also expected to fuel market growth in the forecast period.
Competitive Analysis
Major key players in the humectants market are Archer Daniel Midland Company, Ashland Global Holdings Inc., BASF SE, Barentz, Brenntag AG, Cargill Incorporated, E.I. Du Pont De Nemours and Company, Ingredion, Roquette Freres, and Others.
Key Target Audience
Market Segment
This study forecasts global, regional, and country revenue from 2023 to 2033. Spherical Insights has segmented the humectants market based on the below-mentioned segments:
Global Humectants Market, By Product
Global Humectants Market, By Application
Global Humectants Market, By Regional Analysis
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