Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, The Global Kefir Market Size is Estimated to Grow from USD 1.24 Billion in 2023 to USD 2.01 Billion by 2033, Growing at a CAGR of 4.95% during the forecast period 2023-2033.
Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Kefir Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Plant-based and Animal-based), By Flavor (Natural/Plain, Fruit-Flavored, and Flavored), By Distribution Channel (Online and Offline), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
Kefir grains, a mesophilic symbiotic culture unique to the beverage, are used to make kefir, a fermented milk/water beverage that simulates thin yogurt. The main driver is growing consumer knowledge of the health advantages of kefir, which is high in vitamins, minerals, and probiotics. Customers who are concerned about their health are choosing kefir because of its capacity to improve digestion, strengthen the immune system, and support intestinal health. The growing popularity of functional meals and drinks, which offer health advantages beyond simple nourishment, is also driving market demand. The market is expanding as a result of the rising demand for plant-based and dairy-free kefir choices, which appeal to customers with vegan preferences and dietary limitations. Additionally, a larger customer base is being drawn in by the growing selection of kefir products in different flavors and convenient packaging options. Customers in the modern era have continuously embraced goods that are good for human health as they have grown more aware of nutrition and health issues. This element has been favorably impacting kefir's uptake. These goods are thought to be high in protein, calcium, phosphorus, magnesium, and vitamins B2 and B12. However, the challenge for kefir producers is to differentiate their brand and raise awareness of the special qualities of kefir to outperform fierce competition from competing goods.
The animal-based segment accounted for the largest market share of 63.36% in 2023 and is expected to grow at a significant CAGR during the forecast period.
Based on the product type, the kefir market is categorized into plant-based and animal-based. Among these, the animal-based segment accounted for the largest market share of 63.36% in 2023 and is expected to grow at a significant CAGR during the forecast period. The excellent nutritional profile of animal-based kefir, which is usually manufactured from the milk of cows, goats, or sheep, is well known. It contains significant amounts of protein, calcium, and other vitamins. It is a popular choice among consumers because of its classic flavor and texture, which is very similar to that of yogurt. Demand for animal-based kefir is rising sharply as people become more aware of its health advantages, such as its probiotic content, which improves digestive health and strengthens the immune system.
The natural/plain segment accounted for the largest market share of 45.42% in 2023 and is expected to grow at a significant CAGR during the forecast period.
Based on the flavor, the kefir market is classified into natural/plain, fruit-flavored, and flavored. Among these, the natural/plain segment accounted for the largest market share of 45.42% in 2023 and is expected to grow at a significant CAGR during the forecast period. To satisfy their nutritional demands, people are moving away from highly processed foods and toward more easy and natural dietary options. Since plain or natural flavored kefir only comprises basic ingredients such as milk and kefir cultures and no added syrup or flavorings, it satisfies this consumer requirement. Preferences for a few ingredients and labeling also align well with the clean eating habits that many people adhere to. Without needless additives, natural and plain kefir offers the benefits of probiotics in their purest form.
The offline segment accounted for the largest market share of 52.78% in 2023 and is expected to grow at a significant CAGR during the forecast period.
Based on the distribution channel, the kefir market is divided into online and offline. Among these, the offline segment accounted for the largest market share of 52.78% in 2023 and is expected to grow at a significant CAGR during the forecast period. Customers who prefer to physically check and buy kefir continue to frequent traditional retail establishments such as supermarkets, hypermarkets, and specialized shops. Customer satisfaction and trust are increased when customers can feel and handle the goods and approach in-store employees for guidance. Additionally, these retailers accommodate a wide range of client tastes by stocking kefir in several flavors and package sizes. Discounts, in-store sampling occasions, and seasonal promotions all help draw shoppers to offline retail outlets.
Europe is expected to hold the largest share of the kefir market through the forecast period.
Europe is expected to hold the largest share of the kefir market through the forecast period. Europe has a long history of eating fermented dairy products, and kefir has gained popularity because of its high nutritional content and probiotic properties. Demand is rising sharply as more people become aware of the health advantages of kefir, including better digestion and stronger immunity. European customers' strong preference for natural and organic food products, particularly in nations such as Germany, Russia, and Poland, is driving the kefir market. Additionally, customers can easily get these goods due to Europe's well-developed retail infrastructure and the extensive availability of kefir in a variety of flavors and packaging types.
Asia Pacific is predicted to grow at the fastest CAGR of the kefir market over the forecast period. Demand is being greatly increased by growing knowledge of kefir's health advantages, such as its probiotic content and capacity to promote digestive health. The market is expanding because of the region's expanding middle class, which has more discretionary means and is more concerned with wellness and health. The growth of the kefir market is also influenced by Western dietary patterns and the rising demand for functional foods and drinks. Additionally, people are being encouraged to look for kefir as a healthy and easily digestible dairy substitute due to the region's increasing prevalence of lactose intolerance. Kefir is becoming more widely available due to the growing retail infrastructure, which includes the rise of e-commerce platforms.
Company Profiling
Major key players in the kefir market include Lifeway Foods, Inc., Evolve Kefir, MAPLE HILL, Green Valley, Redwood Hill Farm & Creamery, Nancy's, The Icelandic Milk and Skyr Corporation, Forager Project, KeVita.com, Danone North America Public Benefit Corporation, and others.
Recent Developments
Key Target Audience
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the kefir market based on the below-mentioned segments:
Global Kefir Market, By Product Type
Global Kefir Market, By Flavor
Global Kefir Market, By Distribution Channel
Global Kefir Market, By Regional Analysis
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