Global Laundry Care Market Size to Worth USD 166.97 Billion by 2033
According to a research report published by Spherical Insights & Consulting, The Global Laundry Care Market Size is Estimated to Grow from USD 106.33 Billion in 2023 to USD 166.97 Billion by 2033, Growing at a CAGR of 4.62% during the forecast period 2023-2033.
Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Laundry Care Market Size, Share, and COVID-19 Impact Analysis, By Type (Laundry Detergent, Fabric & Conditioners, Laundry Sanitizers, and Others), By Application (Commercial and Residential), By Distribution Channel (Online and Offline), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
The market for all detergents and other products needed to clean textiles is known as the global laundry care market. Customers are becoming more inclined to spend money on high-end laundry care solutions that offer improved performance and extra advantages as their discretionary incomes increase. This tendency is especially seen in the rising demand for sustainable environmentally friendly detergents and specialty fabric softeners that provide softness and freshness. In keeping with a trend toward better, more individualized laundry care products, consumers are additionally drawn to goods that address particular needs, such as hypoallergenic or stain-fighting compositions. The market for laundry care is driven mostly by innovation and product differentiation, as companies work to satisfy the changing needs of industries like institutional services, healthcare, and hospitality. In addition to developing products with exceptional cleaning capabilities, businesses are attempting to meet the increasing need for efficiency, sustainability, and customized solutions. However, traditional laundry care manufacturers are facing competition from alternative laundry care solutions like eco-friendly cleaning agents and do-it-yourself detergents.
The laundry detergent segment held the largest share of 81.49% in 2023 and is estimated to grow at a CAGR of 2.78% throughout the projection period.
Based on the type, the global laundry care market is categorized into laundry detergent, fabric & conditioners, laundry sanitizers, and others. Among these, the laundry detergent segment held the largest share of 81.49% in 2023 and is estimated to grow at a CAGR of 2.78% throughout the projection period. The development of laundry detergents, including concentrated formulas, pods, and environmentally friendly varieties, has simplified usage and allowed users to get better cleaning outcomes with less work. Offering a broad range of detergent varieties, from high-end to low-cost, guarantees that they satisfy the various demands of various customer groups, supporting market expansion.
The residential segment dominated the global laundry care market share in 2023 and is estimated to grow at a CAGR of 3.19% throughout the projection period.
Based on the application, the global laundry care market is classified into commercial and residential. Among these, the residential segment dominated the global laundry care market share in 2023 and is estimated to grow at a CAGR of 3.19% throughout the projection period. Customers are looking for solutions that address particular needs like sensitive skin or allergy-friendly formulas, while still providing exceptional cleaning power, stain removal, and fabric care. Customers who care about the environment are also drawn to the ease of pre-measured, concentrated detergents and eco-friendly packaging, such as refillable bottles and biodegradable goods.
The offline segment accounted for the largest share of 75.90% in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
Based on the distribution channel, the global laundry care market is divided into online and offline. Among these, the offline segment accounted for the largest share of 75.90% in 2023 and is anticipated to grow at a significant CAGR during the forecast period. Large physical retailers like Walmart, Target, Costco, and Kroger are important participants in the laundry care market because they provide a large range of laundry care brands and goods, from high-end to low-cost options. The in-store promotions, bulk purchase possibilities, and instant product availability that these retailers offer appeal to many customers who prefer in-person shopping.
Asia Pacific is expected to hold the largest share of the global laundry care market through the forecast period.
Asia Pacific is expected to hold the largest share of the global laundry care market through the forecast period. The trend toward high-end laundry products, such as fabric softeners, stain removers, and detergents, as well as the rising demand for washing machines and intelligent laundry solutions, are the main drivers of the rise. As consumers in the area become more conscious of sustainability, they are choosing more ecologically friendly products. Major corporations such as Unilever, Procter & Gamble, and Henkel are investing in regional expansions and product improvements to meet changing consumer tastes, and innovations like condensed formulae and plant-based components are also gaining appeal.
North America is predicted to grow at the fastest CAGR of the global laundry care market over the forecast period. Innovations in product formulas and packaging, including more sustainable options like refillable containers and eco-conscious detergents, are being driven by consumer demand for efficient and environmentally friendly laundry solutions. The demand for laundry care solutions designed for heavy use is also being increased by the growth of commercial facilities including hotels, fitness centers, and laundromats.
Company Profiling
Major key players in the global laundry care market include Unilever, The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA (Pril), Reckitt Benckiser Group PLC (Finish), Colgate-Palmolive Company, SC Johnson and Son Inc., Church & Dwight Co. Inc., Spectrum Brands Inc., The Clorox Company, ITC Ltd., and others.
Recent Developments
- In May 2024, to help organizations like hotels, hospitals, and restaurants increase laundry efficiency, Procter & Gamble's P&G Professional division has added Tide Professional Commercial Laundry Detergent and Downy Professional Fabric Softener to their laundry care product line. While Downy Professional improves the softness and freshness of fabric, Tide Professional removes stubborn stains in a single wash. These products offer flexible options for commercial use and come in several sizes and formats, such as liquid, powder, and PODS. To guarantee customer satisfaction with the new products, P&G provides a money-back guarantee.
Key Target Audience
- Market Players
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Value-Added Resellers (VARs)
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global laundry care market based on the below-mentioned segments:
Global Laundry Care Market, By Type
- Laundry Detergent
- Fabric & Conditioners
- Laundry Sanitizers
- Others
Global Laundry Care Market, By Application
Global Laundry Care Market, By Distribution Channel
Global Laundry Care Market, By Regional Analysis
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of the Middle East & Africa