Global Licensed Football Merchandise Market Size to Worth USD 19.57 Billion by 2033: Market Study Report

RELEASE DATE: Mar 2025 Author: Spherical Insights
The Global Licensed Football Merchandise Market Size is Expected to Grow from USD 10.83 Billion in 2023 to USD 19.57 Billion by 2033, Growing at a CAGR of 6.10% during the forecast period 2023-2033.

Table of Contents

Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis


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Global Licensed Football Merchandise Market Size to Worth USD 19.57 Billion by 2033

According to a research report published by Spherical Insights & Consulting, The Global Licensed Football Merchandise Market Size is Expected to Grow from USD 10.83 Billion in 2023 to USD 19.57 Billion by 2033, Growing at a CAGR of 6.10% during the forecast period 2023-2033.

 

Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Licensed Football Merchandise Market Size, Share, and COVID-19 Impact Analysis, By Product (Sports Footwear, Sports Apparel, Accessories, and Others), By Distribution Channel (Offline and Online), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.  

 

The concept of "licensed football merchandise" describes officially approved goods with team logos, colors, and other branding components that are supported by football teams or regulatory organizations. These products, which are offered to supporters all over the world by authorized merchants or club retailers, include jerseys, scarves, hats, and accessories. This ensures that the clubs and organizations collect revenue. The rising global popularity of football is one of the main driving forces. As the most popular sport in the world, football engages millions of fans worldwide, which generates a sizable market for related products. The UEFA Champions League and FIFA World Cup are two high-profile events that increase interest and attract more supporters who are ready to show their support by purchasing licensed products. This growth also depends extensively on the growth of football leagues and competitions. A larger fan base and more chances for merchandise sales are created by the growth of both domestic and international football competitions. However, a key barrier to entry for smaller producers in the merchandise sector is the high licensing fees for football teams and leagues.

 

The sports apparel segment is expected to hold the largest market share of the global licensed football merchandise market through the projected timeframe.                          

Based on the product, the licensed football merchandise market is classified into sports footwear, sports apparel, accessories, and others. Among these, the sports apparel segment is expected to hold the largest market share of the global licensed football merchandise market through the projected timeframe. Consumer demand for premium, performance-driven apparel is rising. With qualities such as breathability, durability, and moisture-wicking fabric, licensed football apparel is made for both sports fans and athletes. Customers are looking for clothing that blends design and utility as more participate in sports and physical activities. These demands are satisfied by licensed football apparel, which makes it a popular option for both ordinary usage and sports.       

                                                                   

The offline segment is predicted to hold a significant market share in the global licensed football merchandise market through the projected timeframe.              

Based on the distribution channel, the licensed football merchandise market is classified into offline and online. Among these, the offline segment is predicted to hold a significant market share in the global licensed football merchandise market through the projected timeframe. The ability for customers to view, feel, and try on products before making a purchase is one of the primary benefits of offline retail spaces. Customers may evaluate the products' fit, quality, and design directly owing to this physical experience. The ability to personally confirm authenticity and quality in person gives reassurance and promotes quick purchases for licensed football merchandise, where these factors are vital. About licensed football merchandise, numerous physical retailers provide unique events, exclusive promotions, and discounts.    

                      

North America is expected to hold the largest share of the licensed football merchandise market through the forecast period.

North America is expected to hold the largest share of the licensed football merchandise market through the forecast period. North America has seen a significant surge in grassroots projects and youth football activities. One of the most popular sports among kids and teens in the area right now is football, which is inspiring a new generation of supporters of football. As their love for the game grows, young athletes are more inclined to buy licensed items to support their preferred national and international teams. This youthful enthusiasm contributes to the growth of the licensed football products sector.

 

Asia Pacific is predicted to grow at the fastest CAGR of the licensed football merchandise market over the forecast period. Popular football players' endorsements and the impact of social media have greatly increased the demand for licensed merchandise. Several football teams and players have sizable fan bases on social media sites such as Facebook, Instagram, and Twitter, where they regularly display official merchandise. Fans are encouraged to buy licensed products to imitate their preferred designs because of this visibility.

 

Company Profiling 

Major key players in the licensed football merchandise market include Nike, Inc., Adidas AG, New Balance Athletics, Inc., Under Armour, Inc., Puma SE, Fanatics, Inc., Mitchell & Ness Nostalgia Co, Umbro Ltd., Kappa S.p.A., Hummel Sport A/S, Mitchell & Ness Nostalgia Co, Umbro Ltd., and Others.

 

Recent Developments

  • In June 2024, the new Jamaica home, away, and prematch collections for the 2024–25 season were introduced by Adidas, who drew inspiration from the island's natural beauty, heritage, and culture. With its distinctive hand-drawn and wax-painted theme reminiscent of old graphic forms, the designs honor Jamaican nature by incorporating emblems of the country's national flower (lignum vitae) and bird (doctor bird). Gold is the main color of the home jersey, which showcases the nation's vibrant national colors of black, gold, and green.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the licensed football merchandise market based on the below-mentioned segments:

 

Global Licensed Football Merchandise Market, By Product  

  • Sports Footwear
  • Sports Apparel
  • Accessories
  • Others

 

Global Licensed Football Merchandise Market, By Distribution Channel

  • Offline
  • Online

 

Global Licensed Football Merchandise Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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