Global Overnight Face Mask Market Size to Worth USD 47.21 Billion by 2033: Forecast Analysis Report

RELEASE DATE: Mar 2025 Author: Spherical Insights
The Global Overnight Face Mask Market Size is Expected to Grow from USD 23.19 Billion in 2023 to USD 47.21 Billion by 2033, Growing at a CAGR of 7.37% during the forecast period 2023-2033.

Table of Contents

Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis


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Global Overnight Face Mask Market Size to Worth USD 47.21 Billion by 2033

According to a research report published by Spherical Insights & Consulting, The Global Overnight Face Mask Market Size is Expected to Grow from USD 23.19 Billion in 2023 to USD 47.21 Billion by 2033, Growing at a CAGR of 7.37% during the forecast period 2023-2033.

 

Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Overnight Face Mask Market Size, Share, and COVID-19 Impact Analysis, By Product (Sheets, and Cream & Gels), By Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Online, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

 

Overnight face masks are made with ingredients that can potentially enter the skin and are applied before bed. Certain skin conditions including hyperpigmentation, tension, dullness, or uneven skin tone can be addressed with the overnight face mask. They function as a sealant and a barrier. Rising awareness of skin health and its importance to overall well-being, shifting lifestyles, the increasing number of multiple branded products in many regional markets, and the wide variety of portfolios provided by the major market participants are some of the main factors propelling this industry's growth. The rising prevalence of several skin issues such as dryness, wrinkles, and aging is pushing customers to spend more money on skincare products that provide long-term care. Customers searching for at-home skincare solutions that are easy to use and do not require extra time have started using overnight face masks more and more. Additionally, it is anticipated that rising customer demand for mental relaxation will push producers to create overnight face products with functional components, which will fuel the global market's expansion during the forecast period. However, the effectiveness of overnight masks concerning other skincare methods may be an obstacle that hinders market growth.

 

The cream and gels segment is expected to hold the largest market share of the global overnight face mask market through the forecast period.                           

Based on the product, the overnight face mask market is categorized into sheets, and cream & gels. Among these, the cream and gels segment is expected to hold the largest market share of the global overnight face mask market through the forecast period. The market's rise has been driven by several factors, including brand collaborations, ease of accessibility, and growing consumer desires for moisturizing, highly personalized, and luxurious skincare experiences. Celebrity and social media influencer endorsements, creative advertising efforts, and user-friendliness have all helped to drive up demand for this sector. Since it is so simple and hassle-free to use, this is the most popular type. Effective skin repair happens by the thorough penetration of creams and gels into the skin.

 

The convenience stores segment is predicted to hold a significant market share in the global overnight face mask market over the projected timeframe.        

Based on the capacity, the overnight face mask market is classified into convenience stores, supermarkets and hypermarkets, online, and others. Among these, the convenience stores segment is predicted to hold a significant market share in the global overnight face mask market over the projected timeframe. The expansion of this market has been fueled by elements such as a wide range of offline distribution methods, a significant number of convenience stores spread across several nations, and the improved accessibility and availability these stores provide. Companies have also formed cooperation and collaboration to market their goods efficiently through convenience stores. These shops include general, drug, and cosmetic businesses. Owing to the skincare industry's growth, manufacturers are presently widely distributing their goods through independent beauty and medicine stores as well as retail beauty stores. Customers may quickly visit these outlets, which also guarantee that products, such as night face masks, are very visible.

                                                                                                           

Asia Pacific is expected to hold the largest share of the overnight face mask market through the forecast period.

Asia Pacific is expected to hold the largest share of the overnight face mask market through the forecast period. This can be attributed to a number of things, including rising levels of disposable income, the entry of numerous cosmetics companies into the region, the expansion of online platforms, and rising skin care awareness. The development of this regional industry has also been aided by regional trends regarding personal care as well as brand endorsements by well-known athletes, celebrities, and social media influencers.

 

North America is predicted to grow at the fastest CAGR of the overnight face mask market over the forecast period. This regional industry has grown during the forecast period owing to several factors, including increased demand from young consumers, a wide range of products offered by major companies, rising incidences of skin health issues, research and development activities in the area that result in new product launches and innovation, and significant discounts provided by online platforms.

 

Company Profiling 

Major key players in the overnight face mask market include L'Oréal S.A., Peter Thomas Roth Labs LLC, Laneige (Amorepacific), e.l.f., The Body Shop, LOTUS HERBALS, INNISFREE (Amorepacific), ESTÉE LAUDER COMPANIES, Vichy Laboratories, Lakme Cosmetics, and others.

 

Recent Developments

  • In February 2022, Kiehl's LLC, a U.S.-based retailer of skin, hair, and body care products, launched an Overnight Hydrating Face Mask with 10.5% squalene to strengthen the skin barrier. Squalene, which makes up 10.5% of the new product, helps to strengthen and nourish the skin barrier by reducing moisture loss overnight.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the overnight face mask market based on the below-mentioned segments:

 

Global Overnight Face Mask Market, By Product  

  • Sheets
  • Cream & Gels

 

Global Overnight Face Mask Market, By Distribution Channel

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others

 

Global Overnight Face Mask Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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