Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, The Global Perfumes and Deodorants Market Size is Estimated to Grow from USD 76.21 Billion in 2023 to USD 102.78 Billion by 2033, Growing at a CAGR of 3.04% during the forecast period 2023-2033.
Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Perfumes and Deodorants Market Size, Share, and COVID-19 Impact Analysis, By Type (Perfumes and Deodorants), By Distribution Channel (Supermarkets and Hypermarkets, E-commerce, Pharmacies, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
A perfume provides only a pleasing scent, whereas deodorant usually combines antiperspirant and fragrance. Increased demand from urban customers, a huge number of people entering the corporate workforce, and lifestyle changes are the main factors driving this market's rise. In the years to come, the demand for fragrances and deodorants is anticipated to be fueled by longer workdays, exhausting travel, and increased awareness of personal cleanliness and appearance. There is an increasing demand for perfumes and deodorants due to trends in the beauty and personal care business, including the premiumization of perfumes, portfolios that incorporate regional preferences, and the essence of traditions and culture. Innovations that have been adopted by major players in the market, such as gas-free deodorants, have also had an important effect on its expansion. Young consumers generally choose innovative packaging, such as the availability of pocket sprays, among other developments. In recent years, several significant corporations have also partnered with public figures or celebrities to advocate their brands. Growing market penetration has also been facilitated by AI-driven advertising, social media marketing, tailored marketing, and content delivery technologies. However, stricter laws and decreased demand may result from growing worries about the possible health hazards connected to specific components in deodorants and perfumes which impacted the market.
The deodorants segment accounted for the largest market share of 53.46% in 2023 and is expected to grow at a significant CAGR during the forecast period.
Based on the type, the perfumes and deodorants market is categorized into perfumes and deodorants. Among these, the deodorants segment accounted for the largest market share of 53.46% in 2023 and is expected to grow at a significant CAGR during the forecast period. This market sector is mostly influenced by the rising demand from young, urban consumers. Owing to increased rivalry brought on by the vast number of competitors in this category, several businesses have been prompted to adopt innovative marketing techniques and guarantee an enhanced online presence. Launches of innovative products by different companies are also contributing to this market's expansion.
The supermarkets and hypermarkets segment is estimated to hold the largest revenue share of the global perfumes and deodorants market and is expected to grow at a significant CAGR through the forecast period.
Based on the distribution channel, the perfumes and deodorants market is divided into supermarkets and hypermarkets, e-commerce, pharmacies, and others. Among these, the supermarkets and hypermarkets segment is estimated to hold the largest revenue share of the global perfumes and deodorants market and is expected to grow at a significant CAGR through the forecast period. Supermarkets and hypermarkets are preferred by brands for their extensive distribution because they guarantee increased brand awareness. The expansion of this segment is anticipated to be driven in the next years by a combination of factors, including significant foot traffic throughout the seasons, efficient floor management strategies employed by organized retail firms, and promotions and discounts offered by supermarkets and hypermarkets.
North America is expected to hold the largest share of the perfumes and deodorants market through the forecast period.
North America is expected to hold the largest share of the perfumes and deodorants market through the forecast period. This market's growth is mostly driven by the existence of international businesses in the nation that work in the beauty and personal care sector and have portfolios of deodorants or perfumes. The use of cutting-edge technologies in production processes, individualized marketing, efficient marketing and distribution, and recently adopted brand-building techniques are all expected to support growth in the years to come.
Asia Pacific is predicted to grow at the fastest CAGR of the perfumes and deodorants market over the forecast period. The main factors driving this industry are the arrival of numerous international consumer goods companies and the rising demand from densely populated nations such as China and India. Increased market penetration achieved through efficient offline distribution and accessibility made possible by internet portals and fast commerce platforms further support this sector's expansion.
Company Profiling
Major key players in the perfumes and deodorants market include L'Oreal Group, REVLON, The Estée Lauder Companies Inc., Beiersdorf, DIOR, Calvin Klein, Inc., Giorgio Armani S.p.A., Unilever, Proctor & Gamble, BURBERRY, and others.
Recent Developments
Key Target Audience
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the perfumes and deodorants market based on the below-mentioned segments:
Global Perfumes and Deodorants Market, By Type
Global Perfumes and Deodorants Market, By Distribution Channel
Global Perfumes and Deodorants Market, By Regional Analysis
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