Global Road Assistance Insurance Market Size to worth USD 21.91 Billion by 2033: Market Statistics Report

RELEASE DATE: Apr 2025 Author: Spherical Insights
The Global Road Assistance Insurance Market Size is Expected to Grow from USD 13.85 Billion in 2023 to USD 21.91 Billion by 2033, at a CAGR 4.69% during the forecast period 2023-2033.

Table of Contents

Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis


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Global Road Assistance Insurance Market Size to worth USD 21.91 Billion by 2033

According to a research report published by Spherical Insights & Consulting, the Global Road Assistance Insurance Market Size is Expected to Grow from USD 13.85 Billion in 2023 to USD 21.91 Billion by 2033, at a CAGR 4.69% during the forecast period 2023-2033.

 

Browse key industry insights spread across 210 pages with 110 Market data tables and figures & charts from the report on the Global Road Assistance Insurance Market Size, Share, and COVID-19 Impact Analysis, By coverage Type (Towing Assistance, Fuel Delivery, Lockout Assistance, Battery Jump Start, and Flat Tire Change), By Service Provider Type (Insurance Companies, Third-Party Service Providers, Automobile Clubs, and Government Agencies), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

 

The roadside assistance insurance sector is a field that offers emergency support to motorists facing vehicle issues. These services may encompass towing, jump-starting, and flat tire fixes. The demand for roadside assistance services is influenced by various factors, including the rise in car ownership. There is a growing awareness among individuals about the necessity of being prepared for emergencies. Advancements in technology, such as GPS tracking, mobile applications, and telematics, enhance the efficiency and accessibility of roadside assistance. With an increase in disposable income, people are more capable of purchasing additional vehicles, leading to a higher demand for roadside assistance. These vehicles produce significant data that can be utilized to forecast and avert breakdowns. However, the roadside assistance insurance market encounters several challenges, such as a lack of sufficient roadside assistance providers in certain areas, resulting in prolonged wait times. In remote locations or areas with unreliable cellular service, drivers may struggle to reach roadside assistance services. As vehicles, infrastructure, and service platforms become increasingly interconnected, they also become more susceptible to cyber threats. Rising insurance costs may lead to consumer disillusionment with the market.

 

The towing assistance segment is predicted to hold the largest market share through the forecast period.

Based on the coverage type, the road assistance insurance market is classified into towing assistance, fuel delivery, lockout assistance, battery jump start, and flat tire change. Among these, the towing assistance segment is predicted to hold the largest market share through the forecast period. This is due to the growing need for dependable roadside assistance services among car owners. With urbanization and the rise in vehicle ownership, the chances of breakdowns and accidents increase, resulting in a heightened need for towing services. Moreover, more insurance companies are including towing support in their policies, further accelerating its uptake. The convenience and reassurance offered by towing services, particularly during emergencies, reinforce its role as an essential aspect of road assistance services.

 

The insurance companies segment is anticipated to hold the highest market share during the projected timeframe.

Based on the service provider type, the road assistance insurance market is divided into insurance companies, third-party service providers, automobile clubs, and government agencies. Among these, the insurance companies segment is anticipated to hold the highest market share during the projected timeframe. a larger number of consumers acknowledge the benefits of thorough road assistance coverage. Insurance companies are progressively combining roadside support with their policies to address a developing customer base that values convenience and security. The competitive atmosphere among insurers also promotes innovation and enhancements in service offerings, making these options more attractive. Consequently, the integration of roadside assistance within insurance products is expected to enhance market penetration and foster customer loyalty.

 

North America is estimated to hold the largest share of the road assistance insurance market over the forecast period.

North America is estimated to hold the largest share of the road assistance insurance market over the forecast period. This is driven by a significant volume of vehicles on the roads and a strong consumer inclination for comprehensive insurance options. The area has a well-developed insurance framework and a heightened awareness among consumers regarding the importance of roadside assistance. Moreover, the widespread use of advanced technology in vehicles has made potential breakdowns more complex, increasing the need for trustworthy assistance services. This combination of elements establishes North America as a frontrunner in the roadside assistance insurance sector.

 

Europe is expected to grow the fastest during the forecast period. This is attributed to a change in consumer preferences towards improved mobility solutions and an increased focus on safety regulations. The European market features a varied array of insurance products and a growing number of collaborations between insurers and service providers, which improves service availability. In addition, the rising prevalence of electric and connected vehicles is likely to boost the demand for specialized roadside assistance services. Consequently, Europe is set to gain from both technological advancements and evolving consumer behaviors, encouraging swift market growth.

 

Competitive Analysis

Major key players in the road assistance insurance market includes Esurance, AIG, Geico, Direct Line Group, Chubb, Berkshire Hathaway, State Farm, Liberty Mutual, AXA, Progressive, Allianz, Mapfre, Travelers, RSA Insurance Group, Nationwide, and others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Recent Development

  • In March 2024, Allianz Partners launched a fresh range of roadside assistance products in the UK to improve its breakdown service provisions for mobility providers, fleet managers, banks, and insurers. The introduction features three customized tiers of coverage: ‘breakdown,’ ‘accident,’ and a joint ‘breakdown and accident’ plan.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the road assistance insurance market based on the below-mentioned segments:

 

Global Road Assistance Insurance Market, By Coverage Type

  • Towing Assistance
  • Fuel Delivery
  • Lockout Assistance
  • Battery Jump Start
  • Flat Tire Change

 

Global Road Assistance Insurance Market, By Service Provider Type

  • Insurance Companies
  • Third-Party Service Providers
  • Automobile Clubs
  • Government Agencies

 

Global Road Assistance Insurance Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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