Global Unit-Linked Insurance Market Size to worth USD 2556.9 Billion by 2033: Market Statistics Report

RELEASE DATE: Apr 2025 Author: Spherical Insights
The Global Unit-Linked Insurance Market Size is Expected to Grow from USD 896.9 Billion in 2023 to USD 2556.9 Billion by 2033, at a CAGR 11.04% during the forecast period 2023-2033.

Table of Contents

Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis


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Global Unit-Linked Insurance Market Size to worth USD 2556.9 Billion by 2033

According to a research report published by Spherical Insights & Consulting, The Global Unit-Linked Insurance Market Size is Expected to Grow from USD 896.9 Billion in 2023 to USD 2556.9 Billion by 2033, at a CAGR 11.04% during the forecast period 2023-2033.

 

Browse key industry insights spread across 210 pages with 110 Market data tables and figures & charts from the report on the Global Unit-Linked Insurance Market Size, Share, and COVID-19 Impact Analysis, By Mode (Online, Offline), By Distribution Channel (Direct from Insurers, Insurance Brokers and Agencies, Banks, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.

 

The unit-linked insurance market pertains to Unit-Linked Insurance Plans (ULIPs), a type of life insurance that also provides investment opportunities. The ULIP market is mainly driven by several factors, including the ability to combine life insurance coverage with market-linked investments, the flexibility to choose funds based on one's risk appetite, the potential for higher returns compared to traditional insurance plans, tax benefits, increasing financial awareness among consumers, and the growing use of digital platforms for purchasing insurance. However, several factors restrain the growth of the ULIP market. These include high charges associated with the plans, the inherent market risks linked to investments, a long lock-in period that limits liquidity, the complexity of the products that can confuse customers, and the potential for mis-selling by agents. These factors can discourage potential investors from choosing ULIPs, despite their dual insurance and investment features.

 

The online segment is predicted to hold the largest market share through the forecast period.

Based on the mode, the unit-linked insurance market is classified into online, offline. Among these, the online segment is predicted to hold the largest market share through the forecast period. The growth of digital platforms and the increasing preference for convenient, user-friendly services among consumers are driving significant changes in the financial and insurance sectors. As more individuals turn to online channels for their financial and insurance needs, companies are investing in robust digital solutions to enhance customer experience and streamline processes. The ability to easily access information, compare options, and complete transactions online is making digital services the preferred choice for many customers.

 

The banks segment is anticipated to hold the highest market share during the projected timeframe.

Based on the distribution channel, the unit-linked insurance market is divided into direct from insurers, insurance brokers and agencies, banks, and others. Among these, the banks segment is anticipated to hold the highest market share during the projected timeframe. Financial institutions are utilizing their established customer bases and trusted reputations to offer competitive insurance products. With banks increasingly integrating insurance services into their portfolios, they can provide bundled offerings that appeal to consumers seeking convenience and comprehensive financial solutions. Furthermore, the regulatory framework and strong relationships that banks maintain with their clients facilitate the promotion of insurance products, further solidifying their dominance in the market.

 

North America is estimated to hold the largest share of the unit-linked insurance market over the forecast period.

North America is estimated to hold the largest share of the unit-linked insurance market over the forecast period. The market is driven by a combination of strong economic conditions, high consumer awareness, and an emphasis on personalized financial products. The region's advanced financial infrastructure, along with a growing demand for investment-linked insurance solutions, positions it as a key player in this industry. Additionally, the presence of leading insurance providers and a favourable regulatory environment contribute to the strong performance of the North American market.

 

Europe is expected to grow the fastest during the forecast period. The insurance market is expanding due to increasing consumer demand for innovative solutions and the rising trend of digitalization across financial services. As European consumers become more educated about insurance products and seek tailored solutions that align with their financial goals, insurers are responding with more flexible and dynamic offerings. Regulatory initiatives and the emergence of fintech companies are fostering competition and innovation, further accelerating growth in the European insurance market.

 

Company Profiling

Major key players in the unit-linked insurance market includes Aviva, Kotak Life, ICICI Prudential Life Insurance, HDFC Life Insurance, AXA S.A., Allianz SE, SBI Life Insurance, Progressive Corporation, Talanx, Zurich Ins Group, PNB MetLife, and Others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Recent Development

  • In August 2024, Max Life Insurance Company has expanded its offerings in Unit Linked Insurance Plans (ULIPs) by introducing the Nifty 500 Momentum 50 Index Fund. This new fund allows ULIP investors to access the Nifty 500 Momentum 50 Index, which combines flexicap and momentum investing strategies.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the unit-linked insurance market based on the below-mentioned segments:

 

Global Unit-Linked Insurance Market, By Mode

  • Online
  • Offline

 

Global Unit-Linked Insurance Market, By Distribution Channel

  • Direct from Insurers
  • Insurance Brokers and Agencies
  • Banks
  • Others

 

Global Unit-Linked Insurance Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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