Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, The Global Waterproof Makeup Market Size is Expected to Grow from USD 16.89 Billion in 2023 to USD 32.73 Billion by 2033, Growing at a CAGR of 6.84% during the forecast period 2023-2033.
Browse key industry insights spread across 215 pages with 110 Market data tables and figures & charts from the report on the Global Waterproof Makeup Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Eyeliners, Mascaras, Foundation, Brow Gels, Lipsticks, and Others), By Distribution Channel (Offline and Online), By Form (Liquids, Gels, and Powders), By End-user (Men and Women) and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
Cosmetics that are water and humidity-resistant are referred to as waterproof makeup. For situations where standard makeup can smudge or wear off, these specifically made solutions are perfect. Water-resistant makeup includes things such as mascaras, eyeliners, foundations, lipsticks, brow gels, compact powders, and highlighters. The durability and long-lasting characteristics of waterproof makeup have contributed significantly to its recent spike in popularity. Product performance under a range of conditions, such as sweating, moisture, and humidity, is a major concern for modern customers, especially those who lead active lives. Athletes, entertainers, and those who live in humid areas have an especially high demand for this. The adoption of waterproof makeup has also been greatly aided by the growth of social media and beauty bloggers which demonstrate its efficacy. However, the increased cost of production is one of the market's obstacles. Since creating waterproof makeup products requires specialized components and cutting-edge methods, production expenses increase upwards.
The mascaras segment is expected to hold the largest market share of the global waterproof makeup market through the projected timeframe.
Based on the product type, the waterproof makeup market is classified into eyeliners, mascaras, foundation, brow gels, lipsticks, and others. Among these, the mascaras segment is expected to hold the largest market share of the global waterproof makeup market through the projected timeframe. Long-lasting and smudge-proof eye makeup is trendy at present, and it is particularly popular among those who lead active lifestyles or inhabit humid areas. Innovations such as tube mascaras, which use water-resistant polymers to wrap each lash, are becoming more and more popular. This trend may be seen in products such as Chanel's Lash Sensational Waterproof Mascara.
The offline segment is predicted to hold a significant market share in the global waterproof makeup market through the projected timeframe.
Based on the distribution channel, the waterproof makeup market is classified into offline and online. Among these, the offline segment is predicted to hold a significant market share in the global waterproof makeup market through the projected timeframe. The ability to touch, feel, and try on things while shopping in physical places is crucial for assessing comfort, fit, and quality. This tangible experience promotes eco-friendly solutions by fostering confidence and trust. In addition, offline channels offer instant product access, which is especially convenient for consumers who want to purchase and utilize waterproof makeup products without having to wait for online shipment.
The liquids segment is expected to hold the highest market share of the global waterproof makeup market through the projected period.
Based on the form, the waterproof makeup market is classified into liquids, gels, and powders. Among these, the liquids segment is expected to hold the highest market share of the global waterproof makeup market through the projected period. Waterproof liquid concealers and foundations are well-liked because they offer perfect, long-lasting coverage. Products such as Estée Lauder's Double Wear Stay-in-Place Makeup demonstrate the trend toward multipurpose items that combine coverage with skincare advantages such as SPF and hydration.
The women segment is expected to hold the highest market share of the global waterproof makeup market through the projected period.
Based on the end-user, the waterproof makeup market is divided into men and women. Among these, the women segment is expected to hold the highest market share of the global waterproof makeup market through the projected period. The demand for long-lasting, multifunctional makeup that can tolerate a range of situations has led to the growth of the women's waterproof cosmetics market. As seen by Tarte's Rainforest of the Sea collection, trends include the use of eco-friendly packaging and skincare benefits.
North America is expected to hold the largest share of the waterproof makeup market through the forecast period.
North America is expected to hold the largest share of the waterproof makeup market through the forecast period. Demand from consumers for new and improved products drives the development of products with distinctive qualities including multiple benefits and long-lasting wear. Social media and influencer endorsements have contributed to the growing interest in beauty and personal care, which in turn has increased demand for a variety of makeup alternatives. Customers are searching for unique colors and compositions that cater to their requirements, making personalization another popular trend. Technological innovations that enhance the customer experience and facilitate purchasing include improved product formulations, environmentally friendly packaging, and digital tools for virtual try-ons.
Asia Pacific is predicted to grow at the fastest CAGR of the waterproof makeup market over the forecast period. The dynamics of the waterproof makeup industry in the area are being positively impacted by humid weather. Asia Pacific is experiencing extremely humid heat as a result of climate change. In 2023, temperatures in many regions of Bangladesh, India, and Thailand reached all-time highs. This is increasing the region's need for waterproof makeup. The waterproof makeup market share in Asia Pacific is also being driven by the growth of the wedding business.
Company Profiling
Major key players in the waterproof makeup market include L'Oréal S.A., Anastasia Beverly Hills, LLC, Chanel S.A., Christian Dior SE, Huda Beauty Limited, Lancôme, Make Up for Ever S.A., Procter & Gamble Co., Revlon, Inc., Shiseido Company, Limited, Tarte, Inc., The Estée Lauder Companies Inc., Too Faced Cosmetics, LLC, NYX Professional Makeup LLC, Urban Decay Cosmetics LLC, and Others.
Recent Developments
Key Target Audience
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the waterproof makeup market based on the below-mentioned segments:
Global Waterproof Makeup Market, By Product Type
Global Waterproof Makeup Market, By Distribution Channel
Global Waterproof Makeup Market, By Form
Global Waterproof Makeup Market, By End-user
Global Waterproof Makeup Market, By Regional Analysis
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