Global Granola Bars Market Size To Exceed USD 7.66 Billion By 2033 | CAGR of 4.83%

Category: Food & Beverages

RELEASE DATE Mar 2025
REPORT ID SI9046

Global Granola Bars Market Size To Exceed USD 7.66 Billion By 2033

According to a research report published by Spherical Insights & Consulting, the Global Granola Bars Market Size is Expected to Grow from USD 4.78 Billion in 2023 to USD 7.66 Billion By 2033, at a CAGR of 4.83% during the Forecast Period 2023-2033.

Global Granola Bars Market

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Browse key industry insights spread across 244 pages with104 Market data tables and figures & charts from the report on the "Global Granola Bars  Market Size, Share, and COVID-19 Impact Analysis, By Type (Chewy Granola Bars, Crunchy Granola Bars, Soft-Baked Granola Bars, Protein-Infused Granola Bars, Gluten-Free Granola Bars), By Ingredient (Nuts and seeds, Fruits, Chocolate, Oats, Honey), By Distribution Channel (Supermarkets and Hypermarkets, Online stores, Convenience Stores, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033." Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/granola-bars-market

 

The granola bars industry is the business of creating, distributing, and selling ready-to-eat, bite-sized granola bars usually composed of such ingredients as oats, nuts, seeds, dried fruits, and sweeteners. The granola bars are usually promoted as healthy, wholesome snacks that provide a quick, easy, and convenient choice for consumers looking for energy, protein, or fiber. Granola bars, which tend to be high in oats, nuts, seeds, and dried fruits, are viewed as healthy food that can deliver energy and basic nutrients such as fiber, protein, and fat.  Moreover, as people become increasingly aware of the value of eating a balanced diet, they are embracing healthier snack foods. As the demand for plant-based diets, gluten-free items, and organics increases, granola bars are being engineered to accommodate such specific dietary needs. This has broadened the consumer base as it caters to individuals who have dietary requirements or simply wish to have clean and natural content. However, although granola bars can be healthy, others are calorie-rich, which is not necessarily suitable for individuals who need to manage their calorie intake or those on a weight-loss diet. Although they are positioned as healthy foods, the excessive caloric content of some of these bars may deter some consumers.

 

The protein-infused granola bars segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the granola bars market is divided into chewy granola bars, crunchy granola bars, soft-baked granola bars, protein-infused granola bars, and gluten-free granola bars. Among these, the protein-infused granola bars segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to protein-enriched granola bars providing a convenient, on-the-go snack solution that is attractive to busy consumers looking for an easy and quick source of protein during their busy day. As a mid-morning snack, pre-workout energy, or post-workout recovery, these bars are a ready solution for individuals on the move.

 

The oats segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the ingredient, the granola bars market is divided into nuts and seeds, fruits, chocolate, oats, and honey. Among these, the oats segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to oats being high in soluble fiber, which reduces cholesterol and enhances the health of the heart. Oats are usually the base ingredient in most granola bar recipes. They give bulk and shape to the bars, thus forming a common ingredient in classic and innovative varieties.

 

The supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the granola bars market is divided into supermarkets and hypermarkets, online stores, convenience stores, and others. Among these, the supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to supermarkets and hypermarkets which are big, convenient shopping places that cater to a broad base of customers. The stores normally stock an assortment of granola bar brands and varieties, which provides consumers with choices in terms of flavors, ingredients, and price ranges.

 

North America is expected to hold the majority share of the global granola bars market during the forecast period.

Global Granola Bars Market

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North America is expected to hold the majority share of the global granola bars market during the forecast period. United States is the major driver in this region, and the market for granola bars is well-established as a result of high demand for healthy foods and convenience foods. Demand for granola bar in North America is increasing as the growth of healthy lifestyle, increasing health awareness, production, e-commerce and online grocery shopping, which has made it convenient for consumers to access a greater variety of granola bars.

 

Asia Pacific is anticipated to grow at the fastest pace in the global granola bars market during the forecast period. Increased health awareness among consumers in nations such as China, India, and Japan is pushing demand for healthy and convenient snack foods like granola bars. Active lifestyles and rising on-the-go snack consumption are also boosting demand for granola bars in the region.

 

Major vendors in the global granola bars market are ADM, Olam International Limited, Barry Callebaut, Blue Diamond Growers, John B. Sanfilippo & Son, Kanegrade, Borges Agricultural & Industrial Nuts, Savencia SA, The Wonderful Company, Harris Woolf California Almonds, Treehouse California Almonds, Döhler GmbH, Royal Nut Company, Repute Foods Pvt. Ltd, Others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Key Market Development 

  • In March 2023, "KitKat cereal" was introduced by Nestle S.A. The new cereal that tastes just like KitKat was created to fulfill the needs of customers who are fond of indulging in a rich breakfast food that they might treat themselves to from time to time while keeping their diet healthy.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the granola bars market based on the below-mentioned segments:

 

Global Granola Bars Market, By Type

  • Chewy Granola Bars
  • Crunchy Granola Bars
  • Soft-Baked Granola Bars
  • Protein-Infused Granola Bars
  • Gluten-Free Granola Bars

 

Global Granola Bars Market, By Ingredient

  • Nuts and seeds
  • Fruits
  • Chocolate
  • Oats
  • Honey

 

Global Granola Bars Market, By Distribution Channel

  • Supermarkets and Hypermarkets
  • Online stores
  • Convenience Stores
  • Others

 

Global Granola Bars Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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