Global Internet-Connected Toys Market Size To Worth USD 20.39 Billion By 2033 | CAGR of 10.07%

Category: Information & Technology

RELEASE DATE Mar 2025
REPORT ID SI8578

Global Internet-Connected Toys Market Size To Worth USD 20.39 Billion By 2033

According to a research report published by Spherical Insights & Consulting, the Global Internet-Connected Toys Market Size is Estimated to Grow from USD 7.81 Billion in 2023 to USD 20.39 Billion by 2033, Growing at a CAGR of 10.07% during the forecast period 2023-2033.

Global Internet-Connected Toys Market

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Browse key industry insights spread across 227 pages with 110 Market data tables and figures & charts from the report on the "Global Internet-Connected Toys Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Educational Toys, Smart Toys, Interactive Toys, and Others), By Age Group (0-3 Years, 3-5 Years, 5-12 Years, and 12 Years and Above), By Connectivity (Bluetooth, Wi-Fi, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033." Get Detailed Report Description Here:https://www.sphericalinsights.com/reports/internet-connected-toys-market

 

The market for internet-connected toys, often referred to as smart toys, includes toys that may be connected to a mobile device or the internet using Bluetooth or Wi-Fi. With the use of sensors, connection features, and software, these toys can communicate with kids and their surroundings in real time. They frequently use augmented reality (AR), artificial intelligence (AI), and the Internet of Things (IoT) to create immersive and customized experiences. The market is expanding quickly as a result of both growing consumer interest in interactive and captivating play experiences and technological developments. Market trends for internet-connected toys are being shaped by the move toward digital play and an increasing focus on educational value. However, whenever gathering data from these toys, manufacturers need to put strong security measures in place to guard against data breaches and hackers, which might hampered the market.

 

The smart toys segment held a significant market share in 2023 and is estimated to grow at a CAGR of 9.34% throughout the projection period.

Based on the product type, the global internet-connected toys market is categorized into educational toys, smart toys, interactive toys, and others. Among these, the smart toys segment held a significant market share in 2023 and is estimated to grow at a CAGR of 9.34% throughout the projection period. This segment is growing because they frequently incorporate cutting-edge technology like AI, ML, and IoT, and smart toys are more appealing to buyers.  

 

The 5-12 years segment accounted for the largest market share in 2023 and is expected to grow at a CAGR of 9.15% throughout the forecast period.

Based on the age group, the global internet-connected toys market is classified into 0-3 years, 3-5 years, 5-12 years, and 12 years and above. Among these, the 5-12 years segment accounted for the largest market share in 2023 and is expected to grow at a CAGR of 9.15% throughout the forecast period. This segment is attributed to this age group, a lot of internet-connected toys emphasize STEM education, which is a feature that parents and teachers greatly appreciate.  

 

The wi-fi segment dominated the global internet-connected toys market share in 2023 and is anticipated to grow at the fastest CAGR during the forecast period.

Based on the connectivity, the global internet-connected toys market is divided into Bluetooth, wi-fi, and others. Among these, the wi-fi segment dominated the global internet-connected toys market share in 2023 and is anticipated to grow at the fastest CAGR during the forecast period. One of the most popular characteristics of internet-connected toys is Wi-Fi connectivity, which allows them to communicate with online information and offer real-time updates and feedback. 

 

The online stores segment held a significant market share in 2023 and is anticipated to grow at a CAGR of 9.17% during the projected timeframe.

Based on the distribution channel, the global internet-connected toys market is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Among these, the online stores segment held a significant market share in 2023 and is anticipated to grow at a CAGR of 9.17% during the projected timeframe. The availability of high-speed internet and the growing use of smartphones are also fueling this market's expansion.

 

North America is anticipated to hold the largest share of the internet-connected toys market over the predicted timeframe.

 

North America

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North America is anticipated to hold the largest share of the internet-connected toys market over the predicted timeframe. The area is home to several well-known toy producers who support the growth and accessibility of internet-connected toys on the market.

 

Asia Pacific is expected to grow at the fastest CAGR growth of the internet-connected toys market during the forecast period. The adoption of internet-connected toys is made possible by the quick development of digital infrastructure and the rising popularity of smartphones and tablets across the Asia Pacific, particularly in urban areas.

 

Major key players in the global internet-connected toys market include Lego Group, Mattel Inc., Hasbro Inc., Ubtech Robotics Inc., DXTR Labs, SmartGurlz Inc., Sphero Inc., VTech Holdings Ltd., LeapFrog Enterprises Inc., Playmobil (Brandstätter Group), Silverlit Toys Manufactory Ltd., Wonder Workshop Inc., Spin Master Corp., WowWee Group Limited, Anki Inc., Fisher-Price Inc., and Others.

 

Recent Development

  • In July 2024, in partnership with connected toy creator Spin Master, Sony Interactive Entertainment Europe unveiled The Shapes Collection, a new collectible line inspired by popular PlayStation Studios games. This collection features well-known characters from Ghost of Tsushima, Horizon Forbidden West, and the God of War Ragnarök.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the internet-connected toys market based on the below-mentioned segments: 

 

Global Internet-Connected Toys Market, By Product Type

  • Educational Toys
  • Smart Toys
  • Interactive Toys
  • Others

 

Global Internet-Connected Toys Market, By Age Group

  • 0-3 Years
  • 3-5 Years
  • 5-12 Years
  • 12 Years and Above

 

Global Internet-Connected Toys Market, By Connectivity

  • Bluetooth
  • Wi-Fi
  • Others

 

Global Internet-Connected Toys Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others 

 

Global Internet-Connected Toys Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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