Global Live Commerce Market Size To Exceed USD 171.72 Billion By 2033 | CAGR of 31.69%
Category: Information & TechnologyGlobal Live Commerce Market Size To Exceed USD 171.72 Billion By 2033
According to a research report published by Spherical Insights & Consulting, the Global Live Commerce Market Size is Expected to Grow from USD 10.95 Billion in 2023 to USD 171.72 Billion by 2033, at a CAGR of 31.69% during the forecast period 2023-2033.
Get more details on this report -
Browse key industry insights spread across 230 pages with 105 Market data tables and figures & charts from the report on the "Global Live Commerce Market Size, Share, and COVID-19 Impact Analysis, By Product (Fashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods, and Others), By Resolution (Social Media Platforms, Dedicated E-Commerce Platforms, Brand-Owned Platforms, and Third-Party Apps), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033." Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/live-commerce-market
The live commerce market refers to the integration of live streaming and e-commerce, which allows businesses to sell products or services in real time through live video broadcasts. This market combines live TV, interactive features, and online shopping so that viewers can interact with hosts, ask questions, and make purchases as the stream is happening. Live commerce has grown in popularity because it blends retail and entertainment to provide a more dynamic and interesting shopping experience. On various platforms, such as social media, e-commerce websites, and specialized apps, it is widely used. The market for live commerce is rising quickly due to the increasing availability of mobile devices and high-speed internet. Shopping and entertainment can be combined to increase trust and increase sales. Increased platform convenience is provided by omnichannel retailing's integration of live commerce. The market's expansion and engagement are being propelled by cooperative efforts between platforms, influencers, and businesses. However, the market growth is hindered by privacy and security issues, and the absence of thorough regulatory frameworks
The fashion and apparel segment accounted for the majority of the share in 2023 and is estimated to grow at a remarkable CAGR during the forecast period.
Based on the product, the live commerce market is categorized into fashion and apparel, beauty and personal care, electronics, home and living, food and beverage, health and wellness, automotive, luxury goods, and others. Among these, the fashion and apparel segment accounted for the majority of the share in 2023 and is estimated to grow at a remarkable CAGR during the forecast period. The segmental growth can be attributed to the effects of social media and influencers. On websites like YouTube, Instagram, and TikTok, influencers play a critical role in shaping consumer preferences, which in turn have a significant impact on fashion trends. Live commerce offers advertisers the opportunity to connect with customers in a more authentic and relatable way by using these channels to reach a larger audience. Influencers or brand representatives demonstrating products in real time provide a sense of confidence and immediacy that can significantly boost sales.
The social media platforms segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
Based on the resolution, the live commerce market is categorized into social media platforms, dedicated e-commerce platforms, brand-owned platforms, and third-party apps. Among these, the social media platforms segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth can be attributed to the rise of interactive multimedia formats, such as live streaming, augmented reality, and short-form videos are altering consumer interaction. Due to social media's growing influence on brand discovery and purchase decisions, businesses are giving priority to influencer collaborations and advertising. Meanwhile, increased focus on privacy and security is promoting innovation to maintain customer trust and loyalty.
North America is anticipated to hold the largest share of the global live commerce market over the forecast period.
Get more details on this report -
North America is anticipated to hold the largest share of the global live commerce market over the forecast period. The region in which the increasing adoption of live commerce by popular social media platforms. Companies including Facebook, Instagram, and TikTok have integrated live shopping features into their platforms, allowing users to make purchases directly from live feeds. The primary forces behind this trend are the platforms' massive user populations and ability to leverage influencers and content creators to increase sales.
Europe is estimated to grow at the fastest CAGR of the global live commerce market during the forecast period. In these regions which luxury and fashion companies are increasingly using live commerce to engage with younger consumers in these areas. These companies are leveraging live streaming to offer exclusive previews, product debuts, and behind-the-scenes information to create a feeling of urgency and exclusivity.
Major vendors in the global live commerce market are NTWRK, Amazon.com, Inc., YouTube (Google), Bilibili, Shopify (Shopify Live), JD.com, Pinterest TV, QVC, Inc., TikTok (ByteDance), Heliophilia Pte. Ltd. (Lemon8), Kuaishou, and others.
Key Target Audience
- Market Players
- Investors
- End-users
- Government Authorities
- Consulting and Research Firm
- Venture capitalists
- Value-Added Resellers (VARs)
Key Market Development
- In April 2024, Amazon revealed the FAST Channel, a brand-new channel available on Prime Video and Amazon Freevee. This channel uses Amazon's Shop the Show technology to present a shoppable and interactive experience. Thanks to this technology, viewers can browse, interact with, and buy material from their television screens using their cellphones. A variety of well-known shows from Amazon Live, featuring a range of producers and companies, are anticipated to be featured on the channel. By going to the Live TV area on Prime Video, Fire TV, or the Freevee app, viewers can enjoy the FAST Channel on their TV. Additionally, the channel can be accessed via Amazon.com/live on both desktop and mobile devices.
Market Segment
This study forecasts revenue at the global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global live commerce market based on the below-mentioned segments:
Global Live Commerce Market, By Product
- Fashion and Apparel
- Beauty and Personal Care
- Electronics
- Home and Living
- Food and Beverage
- Health and Wellness
- Automotive
- Luxury Goods
- Others
Global Live Commerce Market, By Resolution
- Social Media Platforms
- Dedicated E-Commerce Platforms
- Brand-Owned Platforms
- Third-Party Apps
Global Live Commerce Market, By Regional
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of the Middle East & Africa
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
CONTACT US:
For More Information on Your Target Market, Please Contact Us Below:
Phone: +1 303 800 4326 (the U.S.)
Phone: +91 90289 24100 (APAC)
Email: inquiry@sphericalinsights.com, sales@sphericalinsights.com
Contact Us: https://www.sphericalinsights.com/contact-us
Need help to buy this report?