Global Potato Chips Market Size to Exceed USD 38.20 Billion By 2033 | CAGR of 4.36%
Category: Food & BeveragesGlobal Potato Chips Market to Exceed USD 38.20 Billion By 2033
According to a research report published by Spherical Insights & Consulting, the Global Potato Chips Market is Expected to Grow from USD 24.94 Billion in 2023 to USD 38.20 Billion by 2033, at a CAGR of 4.36% during the forecast period 2023-2033.
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Browse key industry insights spread across 250 pages with 110 Market data tables and figures & charts from the report on the "Global Potato Chips Market Size, Share, and COVID-19 Impact Analysis, By Type (Baked, Fried, Dried, and Others), By Source (Russet Potatoes, Yellow Potatoes, White Potatoes, Red Potatoes, Purple Or Blue Potatoes, Fingerling Potatoes, New Potatoes, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023-2033." Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/potato-chips-market
The potato chips industry is one of the niches of the international snack food business that deals with the manufacture, marketing, and sale of snacks made from potatoes. The potato snacks are commonly prepared by cutting the potatoes into thin slices, which are afterward fried or baked until they become crispy. Moreover, contemporary lifestyles have become more stressful, resulting in customers looking for quick, convenient food. Potato chips are also a favorite among consumers due to their portability, no need for preparation, and extended shelf life. They are ideal for school lunches, office snacks, trips, and parties, which boosts demand. Brands can enhance brand recall and customer loyalty through good branding, celebrity endorsements, and digital campaigns. Combo packs, giveaways, and social media contests are consumer engagement tactics like promotions that increase product appeal. These tactics make brands more noticeable in a competitive environment and have a significant impact on consumer buying habits. Nevertheless, most consumers are becoming increasingly health-conscious and lowering their consumption of fried, salty, and calorie-dense foods. Potato chips are frequently targeted for having trans fats, high sodium content, and artificial additives, which contribute to obesity, hypertension, and heart disease. These health threats result in decreased demand and regulatory vigilance, reducing market growth.
The fried segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.
Based on the type, the potato chips market is divided into baked, fried, dried, and others. Among these, the fried segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to fried potato chips having been the market's benchmark product for decades. Their taste, texture, and crunchiness are deeply rooted in consumer tastes. The crunchy and savory taste profile of fried chips is universally accepted, which makes them the first choice for most consumers.
The russet potatoes segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.
Based on the source, the potato chips market is divided into russet potatoes, yellow potatoes, white potatoes, red potatoes, purple or blue potatoes, fingerling potatoes, new potatoes, and others. Among these, the russet potatoes segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to russets being big and long, so they are easier to cut into uniform pieces, which is important for uniform chip quality. Their size provides higher yield when cut into thin chips, so they are more efficient for mass production.
The supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
Based on the distribution channel, the potato chips market is divided into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Among these, the supermarkets/hypermarkets segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by these store formats often go for promotional offers, discounts, and special promotions, like "buy one, get one free" or seasonal promotions. These promotions appeal to consumers seeking value for money and increase the number of sales of the potato chips category.
North America is expected to hold the majority share of the global potato chips market during the forecast period.
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North America is expected to hold the majority share of the global potato chips market during the forecast period. The North American potato chips market is very mature, with established brands such as Lay's, Pringles, and Ruffles and robust distribution channels. These brands enjoy high consumer loyalty, which translates into a steady and consistent demand for chips. North American firms constantly innovate in flavors, packaging, and new products. Regional and limited-edition flavor variations appeal to a wide base of consumers, making the market dynamic and driving its growth.
Asia Pacific is anticipated to grow at the fastest pace in the global potato chips market during the forecast period. Western food culture trends have been affecting younger generations in the APAC region. There is increasing demand for processed snacks, like potato chips, due to Western lifestyles being made accessible through media, globalization, and global fast-food chains. The embracement of these types of eating patterns helps drive demand for convenient snack foods like chips.
Major vendors in the global potato chips market are Burts Potato Chips Ltd., Calbee Inc., PepsiCo Inc., Utz Quality Foods Inc., Herr Foods Inc., General Mills, Nestle SA, Pratap Snacks, The Campbell Soup Company, Kraft Foods, and Others.
Key Target Audience
- Market Players
- Investors
- End-users
- Government Authorities
- Consulting and Research Firm
- Venture capitalists
- Value-Added Resellers (VARs)
Key Market Development
- In April 2025, Lay's brought back its "Do Us a Flavor" contest, and launched three fan-voted flavors: Bacon Grilled Cheese, Valentina & Lime, and Wavy Korean-Style Fried Chicken. These limited-edition flavors are being sold nationwide, and customers are encouraged to vote on their favorite flavor.
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the potato chips market based on the below-mentioned segments:
Global Potato Chips Market, By Type
- Baked
- Fried
- Dried
- Others
Global Potato Chips Market, By Source
- Russet Potatoes
- Yellow Potatoes
- White Potatoes
- Red Potatoes
- Purple Or Blue Potatoes
- Fingerling Potatoes
- New Potatoes
- Others
Global Potato Chips Market, By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Others
Global Potato Chips Market, By Regional Analysis
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of the Middle East & Africa
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
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