Global Retail Media Networks Market Size To Worth USD 36.54 Billion By 2033 | CAGR Of 6.21%

Global Retail Media Networks Market Size To Worth USD 36.54 Billion By 2033 

According to a research report published by Spherical Insights & Consulting, the Global Retail Media Networks Market Size is to Grow from USD 20.00 Billion in 2023 to USD 36.54 Billion by 2033, at a Compound Annual Growth Rate (CAGR) of 6.21% during the projected period.

Browse key industry insights spread across 205 pages with 110 Market data tables and figures & charts from the report on the "Global Retail Media Networks Market Size, Share, and COVID-19 Impact Analysis, By Type (Search Ads and Displays Ads), By Cloud Deployment (Public Cloud, Private Cloud, and Hybrid Cloud), By Application (Consumer Goods, Catering, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033." Get Detailed Report Description Here:https://www.sphericalinsights.com/reports/retail-media-networks-market

A retail media network is an advertising infrastructure made up of a collection of digital channels (such as websites and apps) given by a retailer to third-party companies for a variety of advertising purposes. Purchasing ad space on a retail media network can help businesses of any size boost their digital marketing approach. Retail media can help businesses promote in places where customers already spend their time. As previously stated, retail media includes advertisements placed on a retailer's media network. Brands pay for advertising on various digital channels to help customers discover and learn about them while purchasing. Walmart, Instacart, Amazon.com, Macy's Media Network, and eBay Inc. are some large merchants that have achieved significant revenue growth since adopting the trend. As you can see, the key advantage of retail media for merchants is its increased revenue stream.

For example, many industry participants accompany the market experience demonstration center. Vericast's in-store retail media platform, "nCountR," and the associated "Market Experience" demonstration facility were released in April 2024.

Several variables influence the growth of the retail media networks market. The primary driver is the major shift to online shopping, aided by features such as convenience, a wide product range, and competitive online pricing. As more people prefer e-commerce, businesses rely more on retail media networks to be visible and relevant to their customer base. Stricter data privacy regulations, such as GDPR and the CCPA, may restrict the information that merchants can collect and use for targeted advertising. This may make it more difficult to personalize ad experiences and evaluate campaign effectiveness.

The search ads segment accounted for the largest revenue share of the retail media networks market during the projected timeframe.   

Based on the type, the retail media networks market is categorized into search ads and displays ads. Among these, the search ads segment accounted for the largest revenue share of the retail media networks market during the projected timeframe. Search advertising is commercials in which clients look for specific keywords. Search advertising is one of the most prevalent kinds of advertising, in which marketers pay (via an auction-based system) to have their adverts appear above and below organic search engine results.

The hybrid cloud segment is anticipated to grow at the highest CAGR of the retail media networks market during the projected timeframe.   

Based on the cloud deployment, the retail media networks market is categorized into public cloud, private cloud, and hybrid cloud. Among these, the hybrid cloud segment is anticipated to grow at the highest CAGR of the retail media networks market during the projected timeframe. Retailers are increasingly embracing the hybrid cloud because it enables them to blend a diverse set of retail applications and workloads across public and private clouds. Retailers involve hybrid clouds to provide essential retail services such as supply chain management, inventory management, customer relationship management, and e-commerce.

The consumer goods segment is projected to hold a significant market share of the retail media networks market during the projected timeframe.   

Based on the application, the retail media networks market is categorized into consumer goods, catering, and others. Among these, the consumer goods segment is projected to hold a significant market share of the retail media networks market during the projected timeframe. Retail media networks enhance the shopping experience by offering customers relevant and personalized adverts, allowing them to make better-informed purchases. One such benefit is better price management. Inflation and rising logistical costs have forced retailers to raise prices to maintain margins. When such decisions are made, customers sometimes endure the brunt of the consequences.

North America is expected to hold the largest share of the retail media networks market over the forecast period.

North America is expected to hold the largest share of the retail media networks market over the forecast period. North America is home to some of the world's largest and most inventive retailers, including Walmart, Amazon, and Kroger. These merchants have the resources and infrastructure to establish sophisticated retail media networks. The region boasts a robust advertising technology ecosystem, which includes well-known organizations like Google and The Trade Desk. This promotes collaboration and speeds up the development of creative solutions for retail media networks. North America has a high level of internet and smartphone penetration, resulting in a broad audience for online advertising and a solid base for programmatic buying in retail media networks. North American consumers are frequently inclined to share data in exchange for personalized experiences.

Asia Pacific is predicted to grow at the fastest pace in the retail media networks market during the projected timeframe. Economic growth and increased disposable incomes are driving significant expansion in Asia Pacific's retail sector. This increased retail activity provides a perfect environment for retail media networks. E-commerce is rapidly developing throughout Asia-Pacific, particularly in China and India. This opens up a substantial opportunity for Internet advertising and increases the attraction of retail media networks. The region has an immense mobile user base. This provides shops with a unique opportunity to connect with clients directly on their mobile devices via personalized advertising.

Major vendors in the retail media networks market are Walmart, Alibaba, Inter IKEA Systems B.V, Instacart Ads, Home Depot Media, Target Brands Inc., Costco Wholesale Corporation, Amazon.com, eBay Inc., Kroger, Macy’s Media Network, Tesco PLC, Best Buy Advertising, Adobe Inc., and others.

Recent Developments

• In July 2024, Criteo, a commerce media firm, announced a strategic partnership with Microsoft Advertising, which would bring Microsoft Advertising's massive demand to Criteo's global network of 225 retailers. Microsoft Advertising also plans to collaborate with Criteo as its preferred onsite media partner, bringing Criteo's monetization technologies to Microsoft Advertising's retailer clients and resulting in an even more unified retail media environment.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the retail media networks market based on the below-mentioned segments: 

Global Retail Media Networks Market, By Type

• Search Ads
• Displays Ads

Global Retail Media Networks Market, By Cloud Deployment

• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Retail Media Networks Market, By Application

• Consumer Goods
• Catering
• Other

Global Retail Media Networks Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

CONTACT US:

For More Information on Your Target Market, Please Contact Us Below:    

Phone: +1 303 800 4326 (the U.S.)

Phone: +91 90289 24100 (APAC)

Email: inquiry@sphericalinsights.com, sales@sphericalinsights.com

Contact Us: https://www.sphericalinsights.com/contact-us

Follow Us: LinkedIn | Facebook | Twitter