Global Active Grille Shutter Market Insights Forecasts to 2033

• The Global Active Grille Shutter Market Size was Valued at USD 1.84 Billion in 2023
• The Market Size is Growing at a CAGR of 8.32% from 2023 to 2033
• The Worldwide Active Grille Shutter Market Size is Expected to Reach USD 4.09 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Active Grille Shutter Market Size is Anticipated to Exceed USD 4.09 Billion by 2033, Growing at a CAGR of 8.32% from 2023 to 2033.

Market Overview

Active grille shutter (AGS) is a technology used in modern vehicles to improve aerodynamics and fuel efficiency. It consists of a set of adjustable shutters or louvers that are located in front of the vehicle’s grille. These shutters can open or close automatically depending on the vehicle's speed, engine temperature, and other conditions, such as cooling needs or airflow requirements. The active grille shutter system optimizes vehicle aerodynamics and engine performance by controlling the opening and closing of the front grille based on factors like speed, engine temperature, acceleration demand, and environmental conditions. It balances fuel efficiency with engine cooling needs, improving fuel economy and reducing CO2 emissions.

Active grille shutters (AGS) are a system used in various vehicles, including passenger cars, trucks, hybrid and electric vehicles, sports cars, and fleets. They optimize fuel efficiency by reducing drag and managing engine and component cooling. AGS enhances aerodynamics, regulates battery and motor temperatures, and prolongs component lifespan.

Report Coverage

This research report categorizes the market for active grille shutter based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the active grille shutter market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the active grille shutter market.

Driving Factors

The active grille shutter market is propelled by several factors such as stricter emission and fuel efficiency regulations, growing demand for electric vehicles (EVs), and advancements in automotive technology. AGS systems help reduce drag and improve aerodynamics, supporting compliance with environmental standards and enhancing vehicle performance. Consumer demand for fuel-efficient and cost-effective vehicles, along with increased focus on sustainability, further fuels the market. Furthermore, AGS systems are increasingly integrated with advanced driver assistance systems (ADAS) and play a key role in optimizing vehicle thermal management.

Restraining Factors

The growth of the active grille shutter market is restrained by several factors, including the high initial cost of implementation, which might deter adoption, especially in cost-sensitive vehicle segments. Maintenance and durability concerns, such as wear and tear of moving parts, also pose challenges, potentially increasing long-term costs.

Market Segmentation

The active grille shutter market share is classified into vane type and vehicle type.

• The horizontal vane type segment is estimated to hold the highest market revenue share through the projected period.

Based on the vane type, the active grille shutter market is classified into horizontal vane type and vertical vane type. Among these, the horizontal vane type segment is estimated to hold the highest market revenue share through the projected period. The horizontal vane type is favored due to its ability to offer superior aerodynamic performance and enhanced energy efficiency, which are key considerations for the automotive industry, particularly with the growing demand for fuel efficiency and reduced carbon emissions. Horizontal vanes allow for more effective control over airflow through the grille, which can help reduce drag and improve vehicle fuel economy, especially at higher speeds. Furthermore, the horizontal vane type is often considered easier to integrate into existing vehicle designs, making it a preferred choice for OEMs (original equipment manufacturers).

• The passenger vehicle segment is anticipated to hold the largest market share through the forecast period.

Based on the vehicle type, the active grille shutter market is divided into passenger vehicle and commercial vehicle. Among these, the passenger vehicle segment is anticipated to hold the largest market share through the forecast period. The segment dominance is attributed to the growing demand for fuel efficiency, emissions control, and aerodynamic performance, particularly in response to stringent regulations and consumer preferences for eco-friendly vehicles. Active grille shutters are increasingly integrated into passenger cars, including electric and hybrid models, to enhance fuel efficiency, reduce drag, and optimize cooling. Furthermore, the adoption of advanced technologies like driver assistance systems and autonomous driving features in passenger vehicles further supports the growth of the AGS market.

Regional Segment Analysis of the Active Grille Shutter Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the active grille shutter market over the predicted timeframe.

North America is anticipated to hold the largest share of the active grille shutter market over the predicted timeframe. The region's strong automotive industry, regulatory pressures for better fuel efficiency and reduced emissions, and growing demand for electric vehicles (EVs) contribute to the region's market growth. Furthermore, North American automakers are at the forefront of technological innovation, making the region a major adopter of advanced automotive features like AGS. The growing consumer demand for energy-efficient and environmentally friendly vehicles further boosts the market for AGS systems.

Asia Pacific is expected to grow at the fastest CAGR growth of the active grille shutter market during the forecast period. Asia Pacific's rapid expansion is due to the region's expanding automotive industry, stricter government regulations on fuel efficiency and emissions, and the rising demand for electric vehicles (EVs). Key markets like China, Japan, and India are increasingly adopting AGS technology to enhance vehicle aerodynamics, improve fuel economy, and meet environmental standards. The growing production of both traditional and electric vehicles, along with advancements in local manufacturing and R&D, is further driving the adoption of AGS systems. 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the active grille shutter market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Magna International Inc.
• Valeo
• Rochling Group
• Brose Fahrzeugteile GmbH & Co. KG
• Techniplas
• SRG Global
• Tong Yang Group
• S.Coop
• Aisin Seiki Co., Ltd
• BATZ
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2023, Valeo, a leading manufacturer of automobile components, announced the launch of a new plant in Fukuoka, Japan. The plant is set to produce high-quality thermal management systems such as active grille shutters. The facility is a testament to the firm’s commitment to passenger comfort and sustainability.

• In December 2021, Continental, a leading manufacturer and supplier of OE-engineered aftermarket replacement parts introduced a new line of Active Grill Shutters for popular Ford and Chrysler models. Previously available as a dealer-only part, Continental Active Grill Shutters are now available to the aftermarket for direct replacement on popular Chrysler and Ford models.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the active grille shutter market based on the below-mentioned segments: 

Global Active Grille Shutter Market, By Vane Type

• Horizontal Vane Type
• Vertical Vane Type

Global Active Grille Shutter Market, By Vehicle Type

• Passenger Vehicle
• Commercial Vehicle

Global Active Grille Shutter Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa