Global Agritourism Market Insights Forecasts to 2033

• The Global Agritourism Market Size was Valued at USD 7.35 Billion in 2023
• The Market Size is Growing at a CAGR of 11.2% from 2023 to 2033
• The Worldwide Agritourism Market Size is Expected to Reach USD 21.25 Billion by 2033
• Asia Pacific Market is expected to grow the fastest during the forecast period

The Global Agritourism Market Size is anticipated to exceed USD 21.25 Billion by 2033, Growing at a CAGR of 11.2% from 2023 to 2033.

Market Overview

Agritourism is a commercial enterprise that combines agricultural production and processing activities with tourism to provide tourists with entertainment and recreation. It allows farmers to earn extra money while also providing an avenue for direct marketing to consumers. It also allows communities to increase their local tax bases. Aside from that, it helps to preserve agricultural lands and enables states to develop business enterprises. Also, agri-food tourism enables agrotourism farms to showcase their history, culture, and landscape via local cuisine, food and beverages, and agricultural products. Furthermore, agri-food tourism allows producers, artisans, and farmers to improve their skills and promote their brands and products to both local and international visitors. Agritourism is currently gaining significant traction around the world due to its ability to revitalize rural economies, educate the public about agriculture, and provide job opportunities for locals. Furthermore, rapid urbanization and growing hectic lifestyles have shifted consumer spending habits, igniting urban residents' interest in fresh-produced food and rural and farm life, thereby contributing significantly to the global growth of agritourism.

Report Coverage

This research report categorizes the market for the global agritourism market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global agritourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global agritourism market.

Driving Factors

Tourists all over the world see online booking as a convenient option. Furthermore, the use of social media and the efficient distribution of customer surveys have resulted in a rise in online reservations at the exchange. Social media tools can improve client engagement and information. As a result, the growing popularity of online bookings will drive the agritourism market during the forecast period. Also, maintaining compliance with medical reforms and regulations increases demand for these solutions. The federal government's increased funding to drive the adoption of these solutions has further influenced the market. Furthermore, increased healthcare spending, advancements in healthcare infrastructure, and high demand for expanded care delivery all benefit the agritourism market.

Restraining Factors

The unorganized nature of the agritourism market is a significant impediment to its growth. The concept of agrotourism is niche, and it lacks legal definition in several economies, limiting the market's rapid growth. The lack of awareness about these types of tourism destinations, as well as the low number of established tours of agritourism operators in this industry, particularly in developing countries, are major obstacles to global agritourism market growth.

Market Segmentation

The global agritourism market share is classified into activity, sales channel, and region.

• The outdoor recreation segment is expected to hold the largest share of the global agritourism market during the forecast period.   

Based on the activity, the global agritourism market is categorized into on-farm sales, outdoor recreation, entertainment, educational tourism, and accommodations. Among these, the outdoor recreation segment is expected to hold the largest share of the global agritourism market during the forecast period. The segmental growth is being driven by an increase in tourists' interest in sports activities such as hiking, horseback riding, fishing, and hunting, among others. Outdoor recreation activities have a lower risk level, making them popular among children and millennials, which is expected to drive market growth during the forecast period. Furthermore, rising demand for adventure activities and an increase in agritourism among the elderly are expected to drive the market growth.

• The direct sales segment is expected to hold a significant share of the global agritourism market during the forecast period.   

Based on the sales channel, the global agritourism market is categorized into travel agents and direct sales. Among these, the direct sales segment is expected to hold a significant share of the global agritourism market during the forecast period. This is attributed to the large trips and travel packages provided by the agencies, which keep travelers' budgets and comfort in mind all over the world, thereby driving market growth. Furthermore, the growing number of tourists booking farm tours and packages through direct sales channels, owing to the convenience and tailored experience, is driving market growth. Furthermore, key initiatives taken by market players, such as online campaigns and social media advertising, are expected to attract prospective customers to make direct bookings, thereby accelerating market growth.

Regional Segment Analysis of the Global Agritourism Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global agritourism market over the predicted timeframe.

North America is projected to hold the largest share of the global agritourism market over the forecast period. This is due to increasing incomes throughout the region, an improving business environment in the United States and Canada, and government initiatives to promote farm tourism activities. Furthermore, farmers in the region are incorporating additional revenue streams into their regular farm activities, which is expected to boost market growth over the forecast period. In addition, the United States is opening its agro-based companies and farms to visitors, showing them how they oversee production and inviting them to gain hands-on experience on the farm, which is expected to accelerate global agritourism market growth.

Asia Pacific is expected to grow at the fastest CAGR growth of the global agritourism market during the forecast period. Government initiatives to promote farm tourism in the regional market have helped to drive economic and employment growth. Furthermore, most urban families and individuals are visiting agro-tourism farms, where they can spend quality time together and learn about village culture, which is expected to drive market growth. Furthermore, increased spending power and rising living standards are two major factors responsible for attracting people to the agritourism industry, which is driving agrotourism market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global agritourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Liberty Hill Farm
• Harvest Travel International
• Farm to Farm International
• STAR Destinations
• Stita Group
• Select Holidays
• Agritours Canada Inc.
• Kisima Safaris – Kenya
• Field Farm Tours Limited
• Greenmount Travel
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development 

• In April 2023, Assisi Aid Projects Australia announced the launch of a new short-term project called Jajal Wae Sustainable Agri-Tourism, in collaboration with Dreamdelion Indonesia. The project aims to empower women in rural Indonesia by promoting economic stability and growth through agritourism.

• In October 2022, The United States Department of Agriculture (USDA) announced grant awards totaling USD 64 million to strengthen local and regional food systems. The funds will be distributed through the Local Agriculture Market Program's (LAMP) Farmers Market and Local Food Promotion Programs (FMLFPP), as well as the Regional Food System Partnerships (RFSP) grant program. Agrotourism, like other project fields, will receive infrastructure development funds.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2033. Spherical Insights has segmented the global agritourism market based on the below-mentioned segments: 

Global Agritourism Market, By Activity

• On-farm Sales
• Outdoor Recreation
• Entertainment
• Educational Tourism
• Accommodations

Global Agritourism Market, By Sales Channel

• Travel Agents
• Direct Sales

Global Agritourism Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa