Global Air Freshener Market Insights Forecasts to 2032

• The Global Air Freshener Market Size was valued at USD 14.1 Billion in 2022.
• The Market Size is growing at a CAGR of 9.7% from 2022 to 2032
• The Worldwide Air Freshener Market Size is expected to reach USD 35.7 Billion by 2032
• Europe Market is expected to grow the fastest during the forecast period

The Global Air Freshener Market Size is expected to reach USD 35.7 Billion by 2032, at a CAGR of 9.7% during the forecast period 2022 to 2032.

An air freshener is a product that emits fragrance to remove unpleasant odors from a room. It contains odor-neutralizing ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers. These air fresheners absorb bad odors, masking the odor in the air. Air fresheners are widely used in modern society. Buildings and facilities that typically use air fresheners include offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and others. They are also used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more. The rising demand for air fresheners has resulted from an increase in demand for air care and concerns about indoor air quality. Furthermore, rising disposable income and changes in lifestyle and spending habits drive market expansion. Additionally, rapid growth in car sales, an increase in pet ownership, and an increase in consumers' willingness to use premium air fresheners drive the global air freshener market. The rise in demand for high-end lifestyles and luxury in everyday life creates a lucrative opportunity for the widespread use of air fresheners.

Driving Factors

Consumers give higher priority to keeping indoor environments clean and pleasant. Consumers are becoming more aware of the importance of indoor air quality and its impact on health and well-being. As people spend more time indoors, whether at home, work, or elsewhere, there is a growing emphasis on eliminating unpleasant odors and creating a fresh and inviting environment, which is increasing demand for air fresheners. Furthermore, both individuals and organizations prioritize hygiene and cleanliness maintenance in both living and working environments, where air fresheners play an important role in eliminating or masking unpleasant odors caused by cooking, pets, smoking, or other sources. As a result, the desire for a clean and fresh environment is driving the demand for air fresheners, particularly in bathrooms, kitchens, and other areas where odors are more noticeable.

Restraining Factors        

Concerns about environmental degradation are growing. While air fresheners provide a solution for masking odors and creating a pleasant fragrance, certain aspects of their formulation and use have raised serious environmental and health concerns, potentially impeding the growth of the air freshener market. Some traditional air fresheners contain VOCs (Volatile Organic Compounds) and other potentially harmful chemicals, which contribute to indoor air pollution and may cause respiratory irritations or allergic reactions in sensitive people.

Market Segmentation

By Product Type Insights

The spray segment is expected to hold the largest share of the global air freshener market during the forecast period.

Based on the product type, the global air freshener market is classified into spray, gel air freshener, electric air freshener, candle air freshener, and others. Among these, the spray segment is expected to hold the largest share of the air freshener market during the forecast period. It is due to their immense popularity due to their convenience, ease of use, and wide availability in a variety of fragrances. Spray air fresheners are commonly used for odor elimination and are appropriate for a variety of spaces, including homes, offices, and vehicles. Furthermore, their excellent odor-neutralizing properties, which are enhanced by chemicals in them, contribute to their massive global demand.

By Application Insights

The residential segment is witnessing significant CAGR growth over the forecast period.

Based on applications, the global air freshener market is segmented into residential, commercial, automotive, and others. Among these, the residential segment is witnessing significant CAGR growth over the forecast period. As a result of their convenience, ease of use, and wide availability in a variety of fragrances, they are extremely popular. Spray air fresheners are commonly used for odor removal and are suitable for a wide range of environments, including homes, offices, and vehicles. Furthermore, their superior odor-neutralizing properties, which are enhanced by chemicals in them, contribute to their high global demand.

By Distribution Channel Insights

The offline segment is witnessing significant CAGR growth over the forecast period.

Based on the distribution channel, the air freshener market is segmented into online and offline. Among these, the offline segment is dominating the market with the largest revenue share over the forecast period. The offline segment is subdivided into supermarkets /hypermarkets, specialty stores, and other retail stores. Air freshener sales are being driven by the ever-expanding offline distribution channels, which include automotive shops, gas stations, supermarkets/hypermarkets, and department stores. Product usage is being boosted by lucrative advertisements from top brands, as well as smart marketing of car fresheners in retail outlets all over the world.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market share over the forecast period. Due to rising demand for natural and eco-friendly products, the rising popularity of premium products, high competition, and saturation, and a shift toward e-commerce channels. Premium air fresheners, such as those designed to last longer or to provide distinctive scents, are becoming increasingly popular in North America. This trend is especially noticeable among consumers with higher disposable incomes who are willing to pay a premium for high-quality goods. The air freshener market in North America is a mature market with high competition and saturation.

The Europe market is expected to grow at the fastest rate during the forecast period, owing to the growing demand for luxury and premium products that characterize the European air freshener market. The use of air fresheners in public places is increasing in Europe, with hospitality businesses being a major market for air freshener products. Furthermore, there is a growing demand for natural and organic air fresheners. As a result, manufacturers are creating new and innovative products to meet the needs of European consumers and cater to this expanding market.

The Asia-Pacific region's air freshener market share is growing at a substantial growth rate, owing to rapid urbanization and rising disposable income among the region's consumers. China and India are expected to be important markets in the region, with rising demand from both the residential and commercial sectors. Godrej Consumer Products and Unilever are two of the region's leading companies.

List of Key Market Players

• Air Delights Inc.
• Farcent Enterprise Co. Ltd.
• Kobayashi Pharmaceutical Co. Ltd.
• ST Corporation
• Beaumont Products Inc.
• Poo-Pourri
• Yankee Candle
• The Clorox Company
• The Smell of Success
• Amway Corporation

Key Market Developments

• In February 2022, Febreze, a P&G subsidiary, has named 'Ember,' a luxurious fragrance that bursts with a sparkling citrus scent and notes of elegant woods, as its inaugural Scent of the Year.

• In April 2023, Yankee Candle Company, Inc., a Newell Brands portfolio company and home fragrance leader, announced the creation of a new and limited-edition collection with the iconic bag and luggage lifestyle brand, 'Vera Bradley.'

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global air freshener market based on the below-mentioned segments:

Air Freshener Market, Product Type Analysis

• Spray
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others

Air Freshener Market, Application Analysis

• Residential
• Commercial
• Automotive
• Others

Air Freshener Market, Distribution Channel Analysis

• Online
• Offline

Air Freshener Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa