Global Alcopops Market Insights Forecasts to 2033

• The Global Alcopops Market Size was Valued at USD 4.28 Billion in 2023
• The Market Size is Growing at a CAGR of 4.88% from 2023 to 2033
• The Worldwide Alcopops Market Size is Expected to Reach USD 6.89 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Alcopops Market Size is Anticipated to Exceed USD 6.89 Billion by 2033, Growing at a CAGR of 4.88% from 2023 to 2033.

Market Overview

Alcopops are ready-mixed sweetened drinks with less alcohol than distilled spirits. They have a relatively low alcohol concentration and are made to taste like lemonade, cola, or pop. Young people who drink favor alcopops for two major reasons. Young customers found them attractive because they are packaged in unique ways with vibrant labeling. Additionally, the fruity, sugary-sweet flavor of alcopops makes them more appealing to beginner and occasional drinkers. These drinks, which are available in an extensive range of fruit and taste combinations, are mostly promoted to young adults. There is a growing trend among consumers to seek out novel and captivating flavors in their alcoholic drinks. Many customers find alcopops to be attractive because they provide sweet and hydrating substitutes for conventional beers and spirits. Moreover, the market for alcopops is anticipated to benefit from the rising desire for convenient, high-quality drinks that are ready to drink. The industry is expanding as a result of rising consumer interest in health and well-being as well as the adverse effects of excessive alcohol consumption on one's health. Customers prefer less alcohol-containing beverage alternatives as a result of growing awareness of the harmful effects of alcohol consumption, such as high blood pressure and cardiovascular diseases. This is propelling the alcopops market and expanding its growth potential.

Report Coverage

This research report categorizes the global alcopops market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global alcopops market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global alcopops market.

Driving Factors

Alcopops are growing more and more popular as a convenient, ready-to-drink format because they are pre-mixed alcoholic beverages that don't need to be mixed or prepared ahead of time. This makes them appealing to consumers seeking a hassle-free drinking experience, and it also means that a growing portion of the younger population is willing to try new alcoholic products, mostly in high-income countries like the US, Germany, Canada, and France. Along with the increasing rate of communicating and drinking activities, especially among young people in developed as well as developing countries, research and development efforts aimed at creating innovative and fortified products in a variety of spirit assortments, such as malt liquor, are also expected to have a positive effect on the market's growth in the future.

Restraining Factors

After iced tea, alcopops are the ready-to-drink variety that is most frequently consumed. They are, nevertheless, banned in multiple countries for cultural and religious reasons. The rise of the alcopop market is being restricted by alcohol justice's support for laws that would limit the size and alcohol content of alcopops.

Market Segmentation

The global alcopops market share is classified into base type, by packaging type, and distribution channel.

• The rum segment dominates the market with the largest market share through the forecast period.

Based on the base type, the global alcopops market is categorized into beer, whiskey, rum, vodka, and others. Among these, the rum segment dominates the market with the largest market share through the forecast period. The most commonly used alcoholic beverage in the spirits category is rum. Premium spirits are growing more and more in demand as average income rises in economies that are both developed and emerging. Growing consumer demand for luxury products will probably drive the industry worldwide. It is anticipated that the growing demand for unique and authentic alcoholic beverages among millennials will drive sales of products upward.

• The bottles segment is anticipated to grow at the fastest CAGR growth through the forecast period.

Based on the packaging type, the global alcopops market is categorized into bottles, cans, and others. Among these, the bottles segment is anticipated to grow at the fastest CAGR growth through the forecast period.  The growth of markets is anticipated to be fueled by elements like increasing disposable income, consumers' propensity to spend money on luxury brands, and an increase in establishments like pubs, bars, and nightclubs. Additionally, leading organizations in the industry consistently prioritize innovation and development of fresh packaging designs and product extensions to retain the bottles segment's demand worldwide and keep it appealing to consumers.

• The supermarkets & hypermarkets segment accounted for the largest revenue share through the forecast period.

Based on the distribution channel, the global alcopops market is categorized into supermarkets & hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, the supermarkets & hypermarkets segment accounted for the largest revenue share through the forecast period. In addition, supermarkets and hypermarkets frequently have large shelves and attractive displays, which makes it easier for alcopop brands to gain visibility, attract consumer attention, and increase their revenue opportunities. These factors combined to give consumers greater convenience by acting as a one-stop shop for several products, including alcopops, and enabling them to easily find and purchase alcopops alongside other groceries.

Regional Segment Analysis of the Global Alcopops Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global alcopops market over the predicted timeframe.

North America is anticipated to hold the largest share of the global alcopops market over the predicted timeframe. The market for alcopop can be led by North America, driving market expansion including the presence of many foreign producers, an increase in the demand for premium rums, and a rise in the use of flavored and spiced rums in cocktails. The widespread demand and consumption of various alcoholic beverages, particularly among younger people, as well as the existence of a regulatory environment permitting the sales and consumption of low-alcoholic beverages, such as alcopops as an alternative for drinkers, can be largely attributed to the acceleration of the regional market growth.

Asia Pacific is expected to grow at the fastest CAGR growth of the global alcopops market during the forecast period. The APAC region's expanding patterns of urbanization and westernization, have impacted consumer lifestyles and drinking patterns. Ready-to-drink products are becoming more and more popular, especially with busy urban residents who do not have the time or expertise to make their cocktails. 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global alcopops market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Molson Coors
• Suntory Holdings Limited
• Brown-Forman Corporation
• Asahi Group Holdings
• Amrut Distilleries Pvt. Ltd
• Diageo Plc
• Anheuser-Busch
• Halewood International
• Radico Khaitan Ltd
• Mike’s Hard Lemonade Co.
• United Brands Co.
• Pabst Brewing Company
• Bacardi Limited
• Campari Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In October 2023, A ready-to-drink premixed cocktail called Absolut Vodka & Sprite was launched by Coca-Cola and Pernod Ricard. Versions of the new product with Sprite and Sprite Zero Sugar are available, and it has an ABV of 5%.

• In August 2023, The ready-to-drink (RTD) canned cocktail was launched by the small-batch boutique Jaun Paul Jones Rum in collaboration with Double Dutch, a beverage firm. The new product delivers a delicious, low-calorie drink with an ABV of 4.5%.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global alcopops market based on the below-mentioned segments: 

Global Alcopops Market, By Base Type

• Beer
• Whiskey
• Rum
• Vodka
• Others

Global Alcopops Market, By Packaging Type

• Bottles
• Cans
• Others

Global Alcopops Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Alcopops Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa