Global AR In Agriculture Market Insights Forecasts to 2033

• The Global AR In Agriculture Market Size Was Valued at USD 1.65 Million in 2023
• The Market Size is Growing at a CAGR of 36.8% from 2023 to 2033
• The Worldwide AR In Agriculture Market Size is Expected to Reach USD 37.88 Million by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global AR In Agriculture Market Size is Anticipated to Exceed USD 37.88 Million by 2033, Growing at a CAGR of 36.8% from 2023 to 2033.

Market Overview

AR is one of the technologies that could be used to improve the agriculture industry's overall productivity. The technology can be integrated with several other technologies, including precision algorithms, artificial intelligence (AI), predictive analytics, Internet of Things (IoT), and automated machines. Several additional microeconomic reasons, in addition to the rising need for food, are anticipated to support AR's expansion in the farm sector.

Digital visualization technologies are improving precision livestock and crop farming in agriculture-based research by cutting costs associated with supervision and enhancing efficiency. In an agricultural context, AR finds critical application in this area. AR is gaining traction in part, unlike other related optical technologies like Virtual Reality (VR), it enhances the physical world through the use of 3D assets or projected data insights. This means that rather than restricting the user's interaction with the physical environment, AR improves it through an extension of reality.

For Instance, as shown by Huuskonen et al., AR can offer farmers a wayfinding approach to assist them with the typically time-consuming soil survey procedures. Benefits also come from projecting data onto actual objects for real-time decision assistance, like the detection of pest or disease species, and from overlaying simulations of crop growth models. All of the instances show how the virtual assets blend in perfectly with the real world's visual perception.

Report Coverage

This research report categorizes the market for the AR in agriculture market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing AR in the agriculture market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of AR in the agriculture market.

Driving Factors

Utilizing simulations or real-time guidance, AR's hands-free data visualization enhances training efficiency and effectiveness in agriculture while simultaneously increasing productivity across the agribusiness value chain. Businesses will use augmented reality (AR) going forward in light of this. Precision farming enhanced by AR has the potential to reduce pollution and waste of resources related to irrigation and agrochemicals. AR helps farmers make sure these limited resources are applied prescriptively by superimposing insights about crop health onto the real world. To meet the growing demand for food while limiting environmental and climate deterioration, this prescriptive use of agricultural resources will be essential. In the long term, this will lessen the burden on finite resources, environmental deterioration, and the impending concerns of climate change.

For instance, in March 2024, HARDI International A/S, a producer of innovative agricultural machinery, implemented RealWear Navigator 520 smart glasses, according to a recent announcement from RealWear, a company that makes smart glasses for frontline workers. By implementing RealWear smart glasses, HARDI has raised the bar for the agriculture sector and demonstrated the technology's potential influence on companies that operate in a variety of domestic and global contexts.

Restraining Factors

Globally, digital technologies in agriculture are still comparatively unpopular, which discourages investment, creates a dearth of relevant businesses, and slows market growth. Collecting and utilizing augmented reality to process private farm operation data agriculture brings up issues with data protection, privacy, and regulatory compliance. For farmers and organizations, addressing these issues is essential since it can influence the expansion of the market.

Market Segmentation

The AR in agriculture market share is classified into application and solution. 

•    The indoor farming segment is estimated to hold the highest market revenue share through the projected period.
Based on the application, the AR in the agriculture market is classified into indoor farming and outdoor farming. Among these, the indoor farming segment is estimated to hold the highest market revenue share through the projected period. Indoor farming techniques include aquaponics, hydroponics, horticulture, terrace farming, vertical farming, and greenhouses. With the use of digital information, augmented reality (AR) creates a live depiction of reality that can be viewed on a tablet, smartphone, or smart eyewear. AR has enormous potential to further improve the intelligence and productivity of indoor farming. AR can view data from sensors, machinery, and commercial software on precise locations or even individual plants. Climate, soil moisture, crop development, and past disease stress, for example, can all be made apparent, whether in a greenhouse or the field. Afterward, farmers apply that knowledge to precisely fertilize or spray plants based on their specific location. Risk-based inspections are also possible; these can pertain to locations with inconsistent air temperatures or humidity.
 

•    The software segment is anticipated to hold the largest market share through the forecast period.
Based on the solution, the AR in the agriculture market is divided into hardware, software, and service. Among these, the software segment is anticipated to hold the largest market share through the forecast period. Various methods are implemented according to the size of the field and season in the scientific farming approach. Every part of the land is routinely checked by farmers for fertility, a procedure that is usually difficult and time-consuming. In agriculture, extended reality is a futuristic strategy that offers several ways to change the industry. It may be as simple as scouting hectares of land for insects and pests that could infect crops. It can also identify the crop that should be planted on a certain plot of land as well as the characteristics of the soil. To identify pests and learn about the crop's status, all they would have to do is aim the device's camera toward the field and use the application.
 

North America is anticipated to hold the largest share of the AR in the agriculture market over the predicted timeframe.

North America is anticipated to hold the largest share of the AR in the agriculture market over the predicted timeframe. The U.S. Department of Agriculture estimates that in 2023, the agricultural sector have contributed more than USD 1.530 trillion to the country's GDP. The growth of the agricultural sector in North America is explained by this figure. In the region of North America, extensive agriculture is the most typical activity. Furthermore, the world's agricultural innovations have traditionally been pioneered by the North American region. As a result, it is anticipated that shortly, the application of AR technology in agriculture will increase dramatically in North America. As a result, compared to other regions of the world. Furthermore, the presence of prominent key players in the region plays a crucial role in the domination of the global market.

Europe is expected to grow at the fastest CAGR growth of the AR in the agriculture market during the forecast period. Lower energy consumption and overall cost-effective operations have been the outcome of the introduction of creative farm management techniques due to the software's more accurate and resource-efficient approach. The sector is anticipated to increase as a consequence of consumers' increasing desire for more convenient smart farming solutions over conventional methods. Farmers are producing at the same rate with less energy and input costs, and this is predicted to propel the sector.
 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the AR in the agriculture market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Neap Livestock Management
• AMAZONEN-WERKE H.
• DREYER SE & Co. KG
• CLAAS Ka GmbH
• EON Reality
• Verstand Group
• Augment
• Grow Glide
• Plant Vision
• Visual Logic
• Anarchy labs
• Rams Creative Technologies Pvt. Ltd.
• Program-Ace
• Think Digital
• Nedap N.V.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

•    In March 2024,  After Raven Industries parent company, CNH Industrial, acquired the machine vision division, the firm declared that it would start the strategic integration of Augmenta. The company's fully automated solutions are significantly expanded by this breakthrough, which adds Sense & Act capabilities for situations involving variable rate crop spraying.

•    In March 2024,  The French agricultural automation startup Augmenta was purchased by CNH Industrial, an Italian-American heavy machinery manufacturer, to expedite the development of its ground-breaking Sense & Act technology.
 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the AR in agriculture market based on the below-mentioned segments: 

Global AR In Agriculture Market, By Application

• Indoor Farming
• Outdoor Farming

Global AR In Agriculture Market, By Solution

• Software
• Hardware
• Service

Global AR In Agriculture Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa