Global At-Home Gel Nail Kits Market Insights Forecasts to 2033 

• The Global At-Home Gel Nail Kits Market Size was Valued at USD 648.4 Million in 2023
• The Market Size is Growing at a CAGR of 4.41% from 2023 to 2033 
• The Worldwide At-Home Gel Nail Kits Market Size is Expected to Reach USD 998.4 Million by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global At-Home Gel Nail Kits Market Size is Anticipated to Exceed USD 998.4 Million by 2033, Growing at a CAGR of 4.41% from 2023 to 2033.  The at-home gel nail kits market is growing based on demand for DIY beauty while leading by product type are the gel polish kits. Budget-friendly products grow the fastest. The online channel dominates the sale. Asia-Pacific and North America drive regional growth with innovative launches.

Market Overview 

The at-home gel nail kits provides the convenience and affordability of salon-quality manicures and pedicures in the comfort of one's home. Kits include gel polish, base and top coats, curing lamps, and other accessories, which appeal to women, men, teens, and young adults looking for professional results without visiting a salon.  Furthermore, increased ease of use and safety make for an even more attractive target market to a larger consumer group through product innovation, including user-friendly gel polish formulas, faster curing lamps, and eco-friendly alternatives in the form of vegan and non-toxic products. E-commerce and the emergence of social media influencers have increased the reach of the at-home gel nail kits even further, making the product available to more worldwide customers through online retail and direct-to-consumer channels. 

The competitive landscape for at-home gel nail kits is indeed very dynamic, with traditional beauty brands competing against newer entrants to gain the maximum share of the market. There are major players that focus on innovation in the product by making better gel formulations and superior curing technology to gain a wider customer base. Furthermore, the emergence of direct-to-consumer brands, along with influencer marketing, heightened the level of competition and forced companies to enhance their online presence and provide unique value propositions to consumers. It encourages continuous innovation with price differentiation and strategies of customer engagement to survive in the market.

Opportunities and Trends in the At-Home Gel Nail Kits Market: 

Opportunities in at-home gel nail kits comprise customizable kits, eco-friendly and non-toxic, appealing to the environmentally conscious consumer, the opportunity to launch subscription services to offer regular product delivery, smart curing lamps for tech-savvy audience appeal, men's grooming expansion, influencer marketing to reach younger demographics. Another area of growth opportunity is the emerging markets' interest in personal care, driven by increasing disposable incomes and demand for affordable luxury beauty solutions. 

Challenges in the Market for the At-Home Gel Nail Kits Market:

The primary concerns for at-home gel nail kits are maintaining the product quality from the varied skill levels, ensuring that it is safe and effective in curing lamps, overcoming competition from entrenched brands and relatively new brands, and plastic packaging and chemicals being the environmental impact.

Report Coverage 

This research report categorizes the global at-home gel nail kits market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global at-home gel nail kits market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global at-home gel nail kits market.  

Driving Factors

The largest influencer of increased demand from the consumer to have do-it-yourself solutions for beauty has been increased convenience and affordability for salon-quality manicures at home. This trend has been quite strong since the time of the pandemic; more consumers have been including nail care into their self-care routines. Innovations in product offerings-in particular, healthier formulation, faster curing times, and safer UV/LED-are further influencing demand. In addition, the innovation of kits with customizable designs and the rise of tutorials online has made them easily available and appealing also. 

Recent launches and innovations in the at-home gel nail kit market are also adding to the growth of the market. Paintbox and Olive & June recently launched new products, capturing interest with a tagline of having healthy nails and as a do-it-yourself solution, which especially post-pandemic has become trendy. Improved access to the market due to government regulations as well as increased investment in e-commerce platforms has further pushed forward its growth. 

Restraining Factors

Restraining factors for the at-home gel nail kits market include safety concerns over improper use of curing lamps, lack of expertise among users, the environmental impact of packaging, and ongoing competition from professional salons offering high-quality, hassle-free services.
 

Market Segmentation

The global at-home gel nail kits market share is classified into product type, price range, distribution channel, and end user. 

• The gel nail polish kits segment is expected to hold the largest share of the global at-home gel nail kits market during the forecast period.                

Based on product type, the global at-home gel nail kits market is categorized as gel nail polish kits, nail art kits, starter kits, and professional kits. Among these, the gel nail polish kits segment is expected to hold the largest share of the global at-home gel nail kits market during the forecast period.  The gel nail polish sets are about to take the market by storm, for once and all, in terms of their convenience in kits, offering polishes, base/top coats, and curing lamps for convenient-at-home manicures. Both novices and experts alike will be attracted to the convenience of attaining salon-quality results. The appeal of DIY beauty continues to rise with the fast-curing formulas and harder formulas.

• The budget-friendly kits segment is expected to grow at the fastest CAGR during the forecast period.         

Based on the price range, the global at-home gel nail kits market is categorized as premium kits, mid-range kits, and budget-friendly kits. Among these, the budget-friendly kits segment is expected to grow at the fastest CAGR during the forecast period. These kits target a pretty large section of price-sensitive consumers, who are looking for inexpensive, easy-to-use solutions for at-home manicures. With demand for DIY beauty products growing, consumers attach importance to value with good quality results expected and most likely, it will be a trend that drives the fastest growth of the segment. 

• The online segment is expected to hold the largest share of the global at-home gel nail kits market during the forecast period.                

Based on the distribution channel, the global at-home gel nail kits market is categorized as online and offline. Among these, the online segment is expected to hold the largest share of the global at-home gel nail kits market during the forecast period. The shift is propelled by fast growth in e-commerce, rising with consumers' increasing preference to shop from home and the convenience of using the online platform for instance to view a large variety of products, to take advantage of competitive prices, and reviews. The awareness and purchases of at-home gel nail kits through online channels are also being driven by social media and influencer marketing. 

• The women's segment is expected to grow at the fastest CAGR during the forecast period.         

Based on the end user, the global at-home gel nail kits market is categorized as women, teens and young adults, and men. Among these, the women segment is expected to grow at the fastest CAGR during the forecast period. This is increasing the demand for in-home gel manicures and pedicures because women are interested in in-home beauty solutions. Women aged between 18 and 45 are actively looking for easy, time-saving, and long-lasting services concerning nail care. This is consistent with the increase in personal care routines that have been increasingly on the rise even post-pandemic.  

Regional Segment Analysis of the Global At-Home Gel Nail Kits Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is projected to hold the largest share of the global at-home gel nail kits market over the forecast period. 

Asia Pacific is projected to hold the largest share of the global at-home gel nail kits market over the forecast period. Fueled by high-demand beauty products in emerging markets like China, India, and Indonesia. Growth is being spurred by increasing disposable income along with a heavy cultural trend for good personal grooming mainly through nail care. Government initiatives, countrywide retail increases, and an unanticipated spurt in online beauty products are all adding up to strengthen the market. 

North America is expected to grow at the fastest CAGR growth of the global at-home gel nail kits market during the forecast period. It is driven by high demand among female and younger populations for DIY beauty solutions. There is a solid e-commerce structure in the region that can readily provide products to an extensive base of consumers, while the self-care and wellness movement continues to fuel demand for at-home beauty kits. Continuing launches for innovations are also promoting the at-home gel nail kits market in North America. Instance includes recent launches, like Olive & June's new gel polish collections and all-in-one kits for DIY manicure facilities, that gained positive reception because of their ease of use and long-time results.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global at-home gel nail kits market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Orly International, Inc.
• OPALLAC PTY LTD
• Alessandro International GmbH
• Sally Hansen
• Le Mini Macaron
• Mylee
• Coty, Inc.
• Revlon Consumer Products Corporation
• OPI Products Inc.
• CND (Creative Nail Design, Inc.)
• Others 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global at-home gel nail kits market based on the below-mentioned segments: 

Global At-Home Gel Nail Kits Market, By Product Type

• Gel Nail Polish Kits
• Nail Art Kits
• Starter Kits
• Professional Kits

Global At-Home Gel Nail Kits Market, By Price Range  

• Premium Kits
• Mid-range Kits
• Budget-Friendly Kits

Global At-Home Gel Nail Kits Market, By Distribution Channel

• Online
• Offline

Global At-Home Gel Nail Kits Market, By End User

• Women
• Teens and Young Adults
• Men

Global At-Home Gel Nail Kits Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa