Australia Craft Beer Market Insights Forecasts to 2033

• The Australia Craft Beer Market Size was valued at USD 185.25 Million in 2023
• The Market is Growing at a CAGR of 5.73% from 2023 to 2033
• The Australia Craft Beer Market Size is Expected to Reach USD 323.3 Million by 2033

The Australia Craft Beer Market Size is Anticipated to Reach USD 323.3 Million by 2033, Growing at a CAGR of 5.73% from 2023 to 2033.

Market Overview

Craft beer is the product of a craft brewery, which tends to brew fewer beers than a larger "macro" brewery and is often independent. They often feature fun new flavors and new brewing techniques. Lager is probably one of the oldest conditioned alcoholic drinks, rich in iron calcium, and B vitamins besides fiber in abundance. Innovation in fermenting has led to many new products. The mentioned product is one of the most popular within the spectrum and has gained ever-increasing popularity recently. Different soft drink options have led to increased consumption since customers are ever in search of newer beers. Despite its marginal decline in beer and wine consumption, craft beer remains the only area of growth across the entire beer industry in Australia. More Australian small breweries brew fewer volumes of beer but pay more attention to their quality, flavor, and innovation as this is responding to changing tastes among beer consumers.

Report Coverage

This research report categorizes the market for the Australia craft beer market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia craft beer market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia craft beer market.

Driving Factors

Australia craft beer market witnessed a range of aromatic and complex industry beers that came into the market, including flavors such as fruity & spicy flavors, honey-flavored, sour, malty & sweet flavors, and tart & funky flavors that caught the eyes of consumers. Floral flavors including chamomile, elderflower, and lavender enhance the balance of ingredients and have a mellow taste. Unique beer flavors and innovative ingredients attract consumers all over the world. This would further boost market growth in the coming years. Association growth, especially among millennials, has increased visits to brewpubs and taprooms. This has led to an increase in the number of small independent breweries. Accordingly, breweries enhance their beer production for growing consumer demand.

Restraining Factors

Although alcoholic drinks are widely consumed in Australia, market growth is restrained by the availability of certain other crafts such as gin, rum, and whiskey wine craft beverages. Additionally, other wine craft beverages are more diversified than this and various distillation processes are used to produce high-quality wines this presence of wide flavors in wine craft beverages like grapefruit, plum, raspberry, and lemon hinders the market growth.

Market Segmentation

The Australia craft beer market share is classified into product type and distribution channel.

• The lager segment is expected to hold the largest market share through the forecast period.

The Australia craft beer market is segmented by product type into lager, ale, stout & porter, and others. Among these, the larger segment is expected to hold the largest market share through the forecast period. Lagers are brewed with soft yeast, but as the name implies, these are cooled at around 46-550 degrees. Pale lager is most in use among the lagers. It has a lighter color and body, and these beers are highly carbonated and much lighter in flavor. The introduction of new product lines in craft lager has led to robust market growth due to the shift of consumers towards this segment from mainstream brands.

• The on-trade segment is expected to dominate the Australia craft beer market during the forecast period.       

Based on the distribution channel, the Australia craft beer market is divided into on-trade and off-trade. Among these, the on-trade segment is expected to dominate the Australia craft beer market during the forecast period. The majority of sales volume is through the on-trade craft beer distribution route. This is due to the rapid growth of the hospitality industry and significant consumption through restaurants, clubs, and pubs in Australia. Also, the growth of microbreweries that produce their craft brews tends to be supportive of the on-trade craft beer industry.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia craft beer market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Feral Brewing Company
• Pirate Life
• Stone & Wood
• Bridge Road Brewers
• Little Creatures
• James Squire
• Boatrocker Brewers & Distillers
• Balter Brewing Company
• Moon Dog Brewing
• Mountain Goat Beer
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2024, the Australian government further implemented its WA Craft Beer Strategy, a 10-year plan to boost craft brewing across the supply chain.

Market Segment

This study forecasts revenue at Australia, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Australia craft beer market based on the below-mentioned segments:

Australia Craft Beer Market, By Product Type

• Lager
• Ale
• Stout & Porter
• Others

Australia Craft Beer Market, By Distribution Channel

• On-Trade
• Off-Trade