Australia Kids Scooter Market Size, Share, and COVID-19 Impact Analysis, By Product (2-wheel and 3-wheel), By Type (Electric and Non-Electric/Kick), By Distribution Channel (Online and Offline), and Australia Kids Scooter Market Insights, Industry Trend, Forecasts to 2033.

Australia Kids Scooter Market Insights Forecasts to 2033

• The Australia Kids Scooter Market Size Was Estimated at USD 4.37 Million in 2023.
• The Market Size is Growing at a CAGR of 5.44% from 2023 to 2033
• The Australia Kids Scooter Market Size is Expected to Reach USD 7.42 Million by 2033

The Australia Kids Scooter Market Size is expected to reach USD 7.42 Million by 2033, Growing at a CAGR of 5.44% from 2023 to 2033.

Market Overview

The Australia kids' scooter market is the industry that focuses on making, selling, and distributing scooters made especially for kids. The market is expanding due to scooter riding among children is becoming more and more popular as a result of changing lifestyles and parental encouragement for leisure, confidence, and traffic awareness. Additionally, the demand for children's scooters is anticipated to be mostly driven by parents' increased concerns about enhancing their children's health. In addition, scooting has been suggested by several medical professionals to enhance physical processes like blood circulation, metabolism, and cardiovascular health. This exercise also helps to improve immunity, height, and mobility, all of which help to prevent obesity and other related conditions.

Furthermore, growing consumer demand for scooters combined with an increase in the Australian government's supportive policies for owners and users of electric scooters has driven the expansion of the kids' scooter market in Australia. For instance, the Australian government authorized electric scooters on sidewalks and shared routes in response to growing public demand. In Australia, people who live in Canberra are allowed to travel up to 15 km/h on footpaths and up to 25 km/h in all other areas.

Report Coverage

This research report categorizes the market for the Australia kids scooter market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia kids scooter market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia kids scooter market.

Driving Factors

The country's growing parental emphasis on outdoor activities for kids, growing knowledge of the health advantages of physical activity, and the growing acceptance of scooters as an eco-friendly and practical form of child transportation are driving the kid's scooter market share. Additionally, companies are investing in their websites and forming alliances with e-commerce platforms like Amazon Australia, eBay, Catch.com.au, and Kogan as a result of the growth of online shopping. Furthermore, innovations in scooter design, such as adjustable decks and enhanced safety features, have made them more appealing and user-friendly for children.  

Restraining Factors

Australia's kids scooter market faces significant constraints due to safety concerns, as well as the rising frequency of accidents and injuries among child riders, which are the main factors holding back the Australian kids' scooter market. Furthermore, market fragmentation is brought about by varying age limitations, helmet laws, and contradictory rules between areas. The high price of electric scooters prevents their widespread use as well.

Market Segmentation

The Australian kids scooter market share is classified into product, type, and distribution channel.

• The 3-wheel segment accounted for the largest market share of 58.49% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the product, the Australia kids scooter market is divided into 2-wheel and 3-wheel. Among these, the 3-wheel segment accounted for the largest market share of 58.49% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is growing due to the increased features and versatility of this product are fueling its market demand. Additionally, children can easily balance due to the product's innovative steering lock button, which locks the front wheel to only travel forward and backward. In addition, parents are more comfortable allowing their children to use a three-wheeled scooter since it gives them greater control and lowers the chance of falls.

• The non-electric/kick segment accounted for the highest share of 70.58% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the type, the Australian kids scooter market is categorized into electric and non-electric/kick. Among these, the non-electric/kick segment accounted for the highest share of 70.58% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is expanding due to kick scooters are popular among kids aged 4 to 14 because of their ease of use and parental choice. In addition, children are being encouraged to be physically active by their parents because inactivity is one of the world's top causes of death.

• The offline segment accounted for the largest market share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the Australia kids scooter market is classified into online and offline. Among these, the offline segment accounted for the largest market share in 2023 and is expected to grow at a significant CAGR during the forecast period. This is attributed to there being more athletic goods retail establishments, which means there is more shelf space available for product marketing. In addition, customers typically buy scooters for their children from physical retailers to get the proper fit and learn the operation and mechanism. Additionally, retailers frequently employ salespeople who help customers choose the best product and give them demonstrations to better understand how it operates.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia kids scooter market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Micro Scooters Australia
• Globber
• The Vault Pro Scooters (Fuzion Scooter)
• Radio Flyer
• Razor Australia
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In October 2024, Segway-Ninebot introduced the C2 Lite, an eKickScooter that costs about USD 254.5 and is intended for children between the ages of 6 and 12. The scooter offers a safe riding experience due to its 7-inch solid tires, non-slip footboard, and easy-to-use mechanical handbrake.

Market Segment

This study forecasts revenue at Australia, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Australia kids scooter market based on the below-mentioned segments:

Australia Kids Scooter Market, By Product

• 2-wheel
• 3-wheel

Australia Kids Scooter Market, By Type

• Electric
• Non-Electric/Kick

Australia Kids Scooter Market, By Distribution Channel

• Online
• Offline