Australia Sports Tourism Market Insights Forecasts to 2033

• The Australia Sports Tourism Market Size was valued at USD 15,736.2 Million in 2023
• The Market is Growing at a CAGR of 18.63% from 2023 to 2033
• The Australia Sports Tourism Market Size is Expected to Reach USD 86,856.9 Million by 2033

The Australia Sports Tourism Market Size is Anticipated to Reach USD 86,856.9 Million by 2033, Growing at a CAGR of 18.63% from 2023 to 2033.

Market Overview

Sports tourism is defined broadly by various sources be as traveling to a destination for watching or participating in a sports event. Sports tourism encompasses visiting museums, exhibitions, or athletic events, or, in the case of some other forms of sports tourism, attending sporting events, commercial or non-commercial. The Australian sports tourism sector has been steadily growing over the last few years. Several variables, including an increase in big sporting events, a rise in the popularity of adventurous sports, increased marketing and promotion of sports, and the introduction of new tourist destinations, are contributing to the growth of the sports tourism business. In addition, to engage more Australians, the 2024–25 federal budget provides participation funding of approximately $97 million over the two years for the continuation of initiatives that include Sporting Schools, Local Sporting Champions, and Local Para Champions. It aims at growing thriving sports systems and communities that are connected, active, and healthy. Demand in Australia's sports tourism market is growing rapidly due to the rising trend in sports amongst people and increased travel and disposable incomes. Furthermore, many destinations nearby have come to realize sports tourism as an opportunity for better tourism and growth of the local economy. As a response, governments put forth their investments into building up sports facilities while encouraging competitive bids for national and international sporting events.

Report Coverage

This research report categorizes the market for the Australia sports tourism market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia sports tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia sports tourism market.

Driving Factors

The reasons for practicing sports tourism are the rapid growth of the sports industry, and more and more female teams playing in tournaments. Sport is a big entertainment source and a pillar of the economy. Among popular games played and watched are cricket, baseball, basketball, hockey, and football. Millions of people attend the Olympics, the Grand Slam, the Super Bowl, the FIFA World Cup, and the Cricket World Cup. Such events generate massive revenues that come from ticket sales and hospitality services, merchandise, and sponsorships, which flow into the local economy and tourism industry. Proper investment in sports infrastructure such as stadiums, stadiums, training, and accommodation for sports tourists will boost the hosting of big sporting events. Facilitations that are good make the experience of the passengers enjoyable hence increasing the likelihood of holding sporting events and games in some places. Places with a wide range of entertainment opportunities, cultural landmarks, and landmarks that are highly sought after by sports attendees. With their sights, vibrant nightlife, and culinary scenes, cities can enhance the sporting experience and encourage visitors to linger and see the area behind the tournament.

Restraining Factors

Businesses and revenues are affected during off-peak times. Hosting high-profile athletic events requires significant investment in marketing, security, infrastructure, and logistics. While bidding and preparation costs may be low, hosting costs can become unsustainable if anticipated economic gains are not realized.

Market Segmentation

The Australia sports tourism market share is classified into sports type and tourism type.

• The soccer/football segment is expected to hold the largest market share through the forecast period.

The Australia sports tourism market is segmented by sports type into hockey, soccer/football, cricket, basketball, tennis, and others. Among these, the soccer/football segment is expected to hold the largest market share through the forecast period. This is because of several variables that contribute to the continued growth of this segment. With a large number of enthusiasts both in developed and developing countries, football has become the world's most viewed and most loved game. In comparison with other games, football support is unrivaled in terms of passion and intensity. Millions of television viewers as well as thousands of stadium spectators are attracted to the biggest home and international football leagues and competitions at each time of the year. The scale, frequency, and universality of franchise football also make soccer/football tourist attractions available on a round-the-year basis.

• The passive segment is expected to dominate the Australia sports tourism market during the forecast period.       

Based on the tourism type, the Australia sports tourism market is divided into active, passive, and nostalgic. Among these, the passive segment is expected to dominate the Australia sports tourism market during the forecast period. Traveling to watch and observe sporting events without taking part in them directly is known as passive tourism. Due to the lack of severe physical or athletic requirements, this draws the widest variety of populations. It's satisfying enough to just take in the vibrant moods and live gaming environments. The wide range of professional sports, collegiate matches, and amateur competitions that are televised greatly broaden the target market for passive tourist products. Passive tourism tours that are organized around major championships or all-star weekends in a destination also prove to be effective. Passive travelers find that group sports viewing enhances their vacation stickiness because of the social and shared experience components. The straightforward yet diverse value offer of passive tourism is well-received by the whole sector.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia sports tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Dream Sports
• Gullivers Sports Travel
• Inspiresport
• Australian Sports Tours
• La Vacanza Travel
• XL Sports Tours
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2024, Brisbane is set to host Olympic and Paralympic Games in 2032. The Brisbane Queens Wharf development is the largest transformation of Brisbane and Meanjin. This integrated resort development will contain up to 1,000 high-end hotel rooms when it opens progressively. As a major hub for the next games with restaurants, cafes, bars, and luxury hotels, the development is expected to boost sports tourism quite significantly.

Market Segment

This study forecasts revenue at Australia, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Australia sports tourism market based on the below-mentioned segments:

Australia Sports Tourism Market, By Sports Type

• Hockey
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Others

Australia Sports Tourism Market, By Tourism Type

• Active
• Passive
• Nostalgia