Global Authentication and Brand Protection Market Insights Forecasts to 2033

• The Global Authentication and Brand Protection Market Size was Valued at USD 2.83 Billion in 2023
• The Market Size is Growing at a CAGR of 8.23% from 2023 to 2033
• The Worldwide Authentication and Brand Protection Market Size is Expected to Reach USD 6.24 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Authentication and Brand Protection Market Size is Anticipated to Exceed USD 6.24 Billion by 2033, Growing at a CAGR of 8.23% from 2023 to 2033.

Market Overview

The increasing growth of information and communication technology has raised the need for information and data transmission, resulting in higher-level information security concerns. To address these hazards, an adequate and successful authentication and trademark protection strategy must be in place. Companies adopt brand protection and authentication techniques using a variety of technologies, including security printing or holograms/de-metalized solutions, UV, IR, and DNA inks, tamper-seals, and anti-counterfeiting labels, to facilitate legitimate producers. For instance, in February 2023, Authentic Vision, a leading provider of smartphone authentication solutions, announced the closing of a USD 6 million Series C funding round to fuel and accelerate the company's growth. Major investors include existing ones like Custos Privatstiftung and Dolby Family Ventures (US), as well as new ones like Joint Effects LLC (US) and important high-net-worth business angels managed by smart family office. In addition, traceability technologies provide consumers with access to the entire supply chain's data, delivering informative and relevant information that affects a company's productivity, transparency, and profitability. In response to this dispute, some companies offer remote authentication methods to combat counterfeiters. Remote authentication allows users to scan product photos and upload them to a company's website to verify the product's legitimacy.

Report Coverage

This research report categorizes the market for the global authentication and brand protection market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global authentication and brand protection market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global authentication and brand protection market.

Driving Factors

The expanding medical, automotive, electronics, and food and beverage sectors in developing regions present huge growth opportunities for industry participants in authentication and trademark protection. The high risk of counterfeiting in these domains necessitates methods for authentication and trademark protection. Because of the growing risk of counterfeiting in a variety of industries, emerging countries are experiencing a boost in demand for authentication and brand protection products, which is expected to drive market growth throughout the forecast period.

Restraining Factors

Conventional authentication systems, including RFID, barcodes, and holograms, have inherent weaknesses that counterfeiters can take advantage of brand protection. For example, 2D codes, such as QR codes, are easily replicated. A straightforward copy of a QR code duplicates its entire functionality, making it impossible for QR code readers to distinguish between the original and duplicated codes.

Market Segmentation

The global authentication and brand protection market share is classified into technology, offering, authentication mode and application.

• The overt segment is expected to hold the largest share of the global authentication and brand protection market during the forecast period.   

Based on the technology, the global authentication and brand protection market is categorized into overt, covert, digital, and forensic. Among these, the overt segment is expected to hold the largest share of the global authentication and brand protection market during the forecast period. They are usually cheaper than covert or forensic measures. Overt technology can be used to provide authentication and brand protection in the product packaging or labelling without incurring considerable additional production expenses. Overt measures are a cost-effective alternative for many brands, resulting in a bigger market share. All of these reasons are projected to accelerate the market expansion of overt authentication and trademark protection technologies over the forecast period.

• The QR codes segment is expected to grow at the fastest CAGR during the forecast period.   

Based on the offering, the global authentication and brand protection market is categorized into security labels, holograms, RFID/NFC, barcodes, and QR codes. Among these, the QR codes segment is expected to grow at the fastest CAGR during the forecast period. QR codes easily track and trace products along the supply chain, allowing businesses to monitor and avoid counterfeiting and grey market activity. In addition, technological improvements have made QR code scanning accessible to a wide range of consumers, resulting in quick acceptance and making it a cost-effective and scalable alternative for brand protection. All of these considerations are projected to deliver a considerable boost to QR Codes in the authentication and brand protection sector.

• The blockchain segment is expected to hold a significant share of the global authentication and brand protection market during the forecast period.

Based on the authentication mode, the global authentication and brand protection market is categorized into smartphone and blockchain. Among these, the blockchain segment is expected to hold a significant share of the global authentication and brand protection market during the forecast period. Blockchain addresses counterfeiting by recognizing item evidence of origin. Blockchain would assist high-end products such as jewelry, watches, and leather items. Origin evidence would have a substantial impact on the value of such a product. Despite being relatively new, blockchain technology is already having an impact on a variety of businesses. Blockchain technology is ideal for anti-counterfeiting applications because of its visibility, traceability, and immutability.

• The pharmaceuticals segment is predicted to dominate the global Authentication and Brand Protection market during the forecast period.

Based on the application, the global authentication and brand protection market is categorized into electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others. Among these, the pharmaceuticals segment is predicted to dominate the global authentication and brand protection market during the forecast period. Authentication and trademark protection are essential in pharmaceutical applications because counterfeit pharmaceutical items endanger patients' health while also tarnishing pharmaceutical companies' reputations. Strong brand protection procedures are required to protect intellectual property, comply with rules, prevent revenue loss, and combat the trafficking of counterfeit pharmaceuticals. Pharmaceutical firms can build confidence in healthcare professionals and patients by maintaining the authenticity and quality of their products, thereby contributing to the overall well-being and trustworthiness of the pharmaceutical industry.

Regional Segment Analysis of the Global Authentication and Brand Protection Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is projected to hold the largest share of the global authentication and brand protection market over the forecast period.

North America is projected to hold the largest share of the global authentication and brand protection market over the forecast period. North America is a major hub for pharmaceutical and food and beverage applications. Several North American companies are investing and focused on the development of unique authentication and brand protection technologies. The presence of prominent competitors in this region, together with a huge client base, is one of the primary drivers of the North American authentication and brand protection industry. Furthermore, rules and regulations put in place in the region's governments to combat counterfeiting have boosted market growth. All of these factors contribute to the region's growing authentication and trademark protection industry.

Asia Pacific is expected to grow at the fastest CAGR growth of the global authentication and brand protection market during the forecast period. The economic growth and expansion of APAC's industrial sector have boosted the need for brand protection and authentication. As a result, the adoption of trading standards solutions and verification procedures is increasing across a variety of sectors, including luxury products, electronics, autos, food and drinks, and medicines, during the predicted period.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global authentication and brand protection market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Applied DNA Sciences, Inc.
• Verdict Media Limited
• 3M
• AlpVision SA
• Authentic Vision
• Authentix
• Avery Dennison Corporation
• Centro Grafico DG
• De La Rue PLC
• Eastman Kodak Company
• Others

Key Market Developments

• On March 2024, Crane NXT, Co., a leading industrial technology business, said today that it has signed a formal agreement with Investcorp Technology Partners to acquire OpSec Security for $270 million in cash, subject to customary adjustments. OpSec is a global leader in brand protection and authentication solutions, servicing the world's most well-known businesses, government organizations, and financial institutions.

• In April 2023, Authentix has announced the acquisition of Royal Joh. Enschedé, a leading specialty printing and security solutions company based in the Netherlands. Koninklijke Joh. Enschedé has grown from a little book printer to a reputable security printing company known for producing security papers, postage stamps, banknotes, and brand protection solutions.

• In May 2022, Avery Dennison intended to address the increasing demand for its label and packaging products in Europe by increasing its manufacturing capacity and enhancing facility efficiency.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global authentication and brand protection market based on the below-mentioned segments: 

Global Authentication and Brand Protection Market, By Technology

• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market, By Offering

• Security Labels
• Holograms
• RFID/NFC
• Barcodes
• QR Codes

Global Authentication and Brand Protection Market, By Authentication Mode

• Smartphone
• Blockchain

Global Authentication and Brand Protection Market, By Application

• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market, By Regional

• North America 
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa