Global Automotive Noise Vibration and Harness NVH Materials Market Insights Forecasts to 2033

• The Global Automotive Noise Vibration and Harness NVH Materials Market Size Was Valued at USD 10.391 Billion in 2023
• The Market Size is Growing at a CAGR of 5.40% from 2023 to 2033
• The Worldwide Automotive Noise Vibration and Harness NVH Materials Market Size is Expected to Reach USD 17.58 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Automotive Noise Vibration and Harness NVH Materials Market Size is Anticipated to Exceed USD 17.58 Billion by 2033, Growing at a CAGR of 5.40% from 2023 to 2033.

Market Overview

Automotive noise vibration and harness NVH materials refer to the control of noise, vibration, and harshness to improve the driving experience. NVH materials play an important role in minimizing these variables, making the vehicle quieter, more comfortable, and enjoyable for passengers. NVH materials are used to reduce the impact of noise, vibration, and harshness within a vehicle. These materials help improve passenger comfort, enhance the vehicle's perceived quality, and ensure a quieter, smoother ride. Key materials include acoustic foams, damping sheets, and thermal insulators, applied to areas like the cabin, engine compartment, and chassis.

The 13th International Styrian Noise, Vibration, and Harshness (ISNVH) Congress took place in Graz from June 19-21, 2024, attracting 190 participants from 20 countries. The event focused on Green and Digital Transition, addressing transportation for a sustainable future, including NVH. European automotive OEMs (Audi, BMW, Daimler, Stellantis, Ford, Porshe, Renault, Volkswagen, and Volvo), scientific representatives, and academia discussed science, technology, digitalization, sustainability, and their impacts on the NVH community.

Report Coverage

This research report categorizes the market for automotive noise vibration and harness NVH materials based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the automotive noise vibration and harness NVH materials market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the automotive noise vibration and harness NVH materials market.  

Driving Factors

The automotive noise, vibration, and harshness (NVH) materials market is driven by several key factors including stringent regulatory requirements for emissions and noise levels that compel manufacturers to adopt advanced NVH solutions. Growing consumer expectations for comfort and luxury also boost demand for superior NVH materials. Technological advancements, including innovations in materials and manufacturing techniques, enhance the effectiveness of these solutions. The rise of electric vehicles, which require different NVH management strategies, further influences the market growth worldwide.

Restraining Factors

The automotive NVH (noise, vibration, and harness) materials market faces several restraining factors, including high costs associated with advanced materials and the complexity of integrating them into existing vehicle designs. Regulatory challenges and varying standards across regions can complicate compliance, while limitations in current technology and material performance might restrict effectiveness. Economic fluctuations and market fragmentation add to the uncertainty, and environmental concerns related to traditional materials can spur demand for safer alternatives.

Market Segmentation

The automotive noise vibration and harness NVH materials market share is classified into product, application, and end-user.

• The foam & film laminates segment is estimated to hold the highest market revenue share through the projected period.

Based on the product, the automotive noise vibration and harness NVH materials market is classified into molded rubber, metal, foam & film laminates, molded foam, and engineering resins. Among these, the foam & film laminates segment is estimated to hold the highest market revenue share through the projected period. Foam & film laminates are widely used due to their effective noise reduction and vibration control properties. Foam & film laminates offer excellent sound insulation, are lightweight, and can be tailored to various applications within the vehicle, such as in interior trim, headliners, door panels, and floor mats. Their versatility and effectiveness in enhancing passenger comfort and vehicle performance make them a preferred choice, leading to their dominant revenue share in the market.

• The absorption segment is anticipated to hold the largest market share through the forecast period.

Based on the application, the automotive noise vibration and harness NVH materials market is divided into absorption and damping. Among these, the absorption segment is anticipated to hold the largest market share through the forecast period. The absorption segment focuses on materials and solutions designed to reduce and control noise within the vehicle cabin by absorbing sound waves, which is crucial for enhancing passenger comfort and meeting regulatory requirements. Absorptive materials such as foams, fiberglass, and specialized acoustic panels are widely used in various parts of the vehicle, including headliners, door panels, and floor mats, to improve acoustic performance. The high demand for improved cabin acoustics and noise reduction in passenger vehicles drives the prominence of the absorption segment in the market.

• The cars segment dominates the market with the largest market share through the forecast period.

Based on the end-user, the automotive noise vibration and harness NVH materials market is categorized into cars, LCVS, and HCVS. Among these, the cars segment dominates the market with the largest market share through the forecast period. The car’s segment dominance is due to the higher volume of passenger vehicles produced and sold compared to LCVs and HCVs. Additionally, the focus on enhancing comfort and reducing noise in passenger cars drives greater demand for advanced NVH materials. Automakers prioritize NVH solutions in cars to meet consumer expectations for quieter and more comfortable driving experiences, further solidifying the cars segment as the leading category in the market.

Regional Segment Analysis of the Automotive Noise Vibration and Harness NVH Materials Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the automotive noise vibration and harness NVH materials market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the automotive noise vibration and harness NVH materials market over the predicted timeframe. This dominance is due to the region's rapid expansion in automotive production and sales, driven by both established automotive giants and emerging manufacturers. The growing middle class and increasing consumer demand for more comfortable and quieter vehicles are further boosting the need for advanced NVH materials. Additionally, significant investments in infrastructure and technology upgrades, coupled with a focus on improving vehicle quality and performance, are contributing to the region's leading position in the market.

North America is expected to grow at the fastest CAGR growth of the automotive noise vibration and harness NVH materials market during the forecast period. This growth is driven by several factors, including a strong focus on advanced automotive technologies and a high demand for improved vehicle comfort and performance. The region's automotive industry is characterized by innovation and the adoption of new materials and technologies, which support the development and use of advanced NVH solutions. Additionally, regulatory pressures for noise reduction and stricter emission standards are encouraging manufacturers to invest in effective NVH materials. The presence of major automotive companies and a strong aftermarket sector further contribute to the rapid growth of the market in North America.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the automotive noise vibration and harness NVH materials market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• KKT Holding GmbH
• Wolverine Advanced Materials
• Swift Components Corp.
• Janesville Acoustics
• Avery Dennison
• Hematite
• BRC Rubber & Plastics Inc.
• Interface Performance Materials
• Unique Fabricating Inc.
• Plastomer Corporation
• Nicholson Sealing Technologies Ltd.
• ElringKlinger AG
• Hoosier Gasket Corporation
• Creative Foam Corporation
• Industry Products Co.
• Rogers Foam Corporation
• W. KOPP GmbH & Co. KG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, Siemens Digital Industries software announced that Emotors, Simcenter solutions for NVH testing of next-generation automotive e-drives.

• In December 2023, Vibracoustic, a global leader in automotive noise, vibration, and harshness (NVH), is developing new NVH solutions to equip commercial vehicles with low- and zero-emission powertrains. Vibracoustic has used its knowledge and skills to anticipate the industry's future and developed NVH-optimized mounting systems for battery packs, electric motors, and fuel cells.

• In July 2023, Vibracoustic, an automotive NVH solutions supplier, announced the formal inauguration of its facilities in Chongqing, China. The plant reinforces Vibracoustic's footprint in China and expands its manufacturing capabilities to satisfy the expanding demands of the automobile industry.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the automotive noise vibration and harness NVH materials market based on the below-mentioned segments: 

Global Automotive Noise Vibration and Harness NVH Materials Market, By Product

• Molded Rubber
• Metal
• Foam & Film Laminate
• Molded Foam
• Engineering Resins

Global Automotive Noise Vibration and Harness NVH Materials Market, By Application

• Absorption
• Damping

Global Automotive Noise Vibration and Harness NVH Materials Market, By End-user

• Cars
• LCVs
• HCVs

Global Automotive Noise Vibration and Harness NVH Materials Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa