Global Automotive USB Power Delivery System Market Insights Forecasts to 2033

• The Global Automotive USB Power Delivery System Market Size was Valued at USD 2.21 Billion in 2023
• The Market Size is Growing at a CAGR of 18.08% from 2023 to 2033
• The Worldwide Automotive USB Power Delivery System Market Size is Expected to Reach USD 11.65 Billion by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Automotive USB Power Delivery System Market Size is Anticipated to Exceed USD 11.65 Billion by 2033, Growing at a CAGR of 18.08% from 2023 to 2033.

Market Overview

Universal Serial Bus (USB) is an industry-standard that enables data transmission and supply of electricity across many types of electronic devices. It defines its architecture, particularly its material interface, and protocols for communication for data transfer and energy transfer to and from hosts, such as personal computers, to and from peripheral devices. USB charging connections have become an essential component of modern automobile infotainment systems. Passengers are becoming more accustomed to using their vehicle's electrical system to both charge their cellphones or other portable devices and use those devices for a range of vehicle information and entertainment activities. USB charging ports must meet a range of system criteria in terms of power, data transfer, and robustness in the face of real-world hazardous occurrences to support both power and data capabilities, including enabling adaptability in rapidly changing portable device markets. The growing number of electric vehicles (EVs) and the necessity for effective in-car charging options fuel the market's growth. The incorporation of USB power delivery systems into electric vehicles promotes growing trends including vehicle-to-grid (V2G) communication and smart charging, which enable bidirectional energy flow between the vehicle and the grid, resulting in increased flexibility and sustainability. The market for automotive USB power delivery systems will see additional growth during the previously mentioned forecast period due to rising R&D activity, modernization of production methods, rising advances in technology, and rising demand from new markets.

Beaverton May 26, 2021 - The USB Promoter Group disclosed the publication of the USB Power Delivery (USB PD) Revision 3.1 specification, a significant improvement that allows for the delivery of up to 240W of power over the USB Type-C cable and socket. Before this upgrade, USB PD was restricted to 100W using a 20V solution with USB Type-C cables rated at 5A. The USB Type-C specification has also been updated with Release 2.1 to define 240W cable requirements, and the improved USB PD protocol and energy source definition broadens USB PD's effectiveness to a wide range of devices where 100W was previously inadequate.

Report Coverage

This research report categorizes the market for the automotive USB power delivery system market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the automotive USB power delivery system market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the automotive USB power delivery system market.

Driving Factors

Governments are encouraging electric vehicles to address environmental concerns and minimize dependency on traditional fossil fuels. Incentives and legislation that favor electric vehicles encourage the use of USB PD systems, which play an important role in supporting the charging infrastructure for electric and plug-in hybrid vehicles. The rise in electric and hybrid car use is a major driver of the automotive USB PD system industry. Furthermore, the growing usage of electric and hybrid vehicles is a primary driver of the global automotive USB power delivery system market. Electric and hybrid vehicles depend significantly on advanced electronics and connection technologies to power their propulsion systems, onboard systems, and entertainment functions.

Restraining Factors

Producers and buyers on a restricted budget may be reluctant to implement cutting-edge USB power delivery systems with fast charging capabilities due to the potential for higher initial expenses. Moreover, as cars become more electronically connected and networked, and there may be concerns about the security and privacy of data transmitted via USB power supply systems. Solving these difficulties could slow the market.

Market Segmentation

The automotive USB power delivery system market share is classified into type, application, and distribution channel.

• The type C segment is expected to hold a significant market share through the forecast period.

Based on the type, the automotive USB power delivery system market is categorized into type C, micro USB, lighting, and others. Among these, the type C segment is expected to hold a significant market share through the forecast period. USB Type-C is the most recent standard in USB connectivity, providing a more streamlined and versatile alternative for vehicle power delivery. Type C USB port adoption in automotive is also being driven by a growing customer desire for devices that use this connector, which facilitates charging and connectivity for mobile phones, tablets, and other handheld electronic devices.

• The rear-seat entertainment segment holds the highest market share through the forecast period.

Based on the application, the automotive USB power delivery system market is categorized into head units, rear-seat entertainment, and rear-seat chargers. Among these, the rear-seat entertainment segment holds the highest market share through the forecast period. This is due to rising customer demand for automotive entertainment systems, which are growing more popular. The operation of rear-seat entertainment systems, which include features such as television screens and audio systems, requires a significant amount of power.

• The online segment is anticipated to grow at the highest CAGR during the forecast period.

Based on the distribution channel, the automotive USB power delivery system market is categorized into online and offline. Among these, the online segment is anticipated to grow at the highest CAGR during the forecast period. The increasing popularity of online shopping has made it easier than ever for people to buy automotive USB power supply devices from the comfort of their residences. Many online merchants provide a wide range of USB power supply systems at reasonable prices, making it easy for customers to get the products they need at a price they can afford.

Regional Segment Analysis of the Automotive USB Power Delivery System Market 

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the automotive USB power delivery system market over the predicted timeframe.

North America is projected to hold the largest share of the automotive USB power delivery system market over the forecast period. North America, which includes the United States, Canada, and Mexico, is experiencing significant growth in the worldwide vehicle USB PD system market. The region's substantial automotive industry and knowledge about technology customer base drive demand for enhanced connection solutions. The introduction of electric vehicles (EVs) and the integration of cutting-edge infotainment systems in North American automobiles has increased the need for USB PD systems. Furthermore, regulatory actions supporting sustainable mobility and connected vehicle technologies boost the market.

Europe is expected to grow at the fastest CAGR growth in the automotive USB power delivery system market during the forecast period. There is an availability of significant semiconductor manufacturers who produce USB power delivery components and modules. This has propelled Europe to the status of market leader. Over the projected period, the government's tight laws and requirements will increase demand for next-generation vehicles, such as electric and hybrid vehicles, resulting in the need for automotive USB power delivery systems.

The market is expected to develop significantly in the Asia-Pacific area, which includes automotive nations including China, Japan, and South Korea, which is a major market for car USB PD systems. High levels of car production, particularly in China, lead to strong demand. The region's technologically inclined customer base, along with an abundance of electric and hybrid automobiles, contribute to the development of USB PD technology. Furthermore, the incorporation of advanced infotainment systems and connection features in Asia-Pacific automobiles promotes market growth.

South America, which includes large economies such as Brazil and Argentina, has a booming automotive sector and a desire for modern in-car technologies. While economic difficulties may have an impact on this region's market, customer preferences for associated vehicles and the introduction of USB PD systems in current automobiles contribute to long-term growth. South America has chances for manufacturers to fulfill the evolving needs of consumers seeking greater connectivity in their vehicles.

The Middle East and Africa have a growing automobile market, with nations such as the United Arab Emirates and South Africa playing important roles. While economic reasons influence car ownership trends, the need for high-end automobiles equipped with modern amenities promotes the usage of USB PD systems. The extreme climatic conditions in some places highlight the necessity for dependable and long-lasting charging solutions, establishing USB PD systems as essential components in these markets.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the automotive USB power delivery system market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cypress Semiconductor Corporation
• Infineon Technologies AG
• Lattice Semiconductor
• NXP Semiconductors N.V
• Renesas Electronics Corporation
• Delphi Technologies
• Continental AG
• Denso Corporation
• Bosch Group
• Yazaki Corporation
• Texas Instruments Incorporated
• Aptiv PLC
• Lear Corporation
• ROHM Semiconductor
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2024, Astronics Corporation, an established manufacturer of advanced technologies for the worldwide aerospace, defense, and other mission-critical industries, revealed that 350 EmPower UltraLite G2 Power System chipsets have been delivered globally since its debut in 2022. The company has a backlog of 300 additional systems that will be supplied by the end of 2024, illustrating the significant increase in adoption of the next-generation passenger power solution, which delivers more power with less weight.
• In April 2024, Microchip Technology introduced the AVR DU series of microcontrollers. The AVR DU family, the latest generation of Microchip 8-bit MCUs with USB connectivity, is intended to provide improved security features and a greater power supply than prior incarnations.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the automotive USB power delivery system market based on the below-mentioned segments: 

Global Automotive USB Power Delivery System Market, By Type

• Type C
• Micro USB
• Lighting
• Others

Global Automotive USB Power Delivery System Market, By Application

• Head Units
• Rear-Seat Entertainment
• Rear-Seat Chargers

Global Automotive USB Power Delivery System Market, By Distribution Channel

• Online
• Offline

Global Automotive USB Power Delivery System Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa