Global Bathroom Accessories Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Towel Rack/Ring, Hook, Paper Holder, and Grab Bars), By Application (Residential and Commercial), By Distribution Channel (Offline and Online), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Bathroom Accessories Market Insights Forecasts to 2033

• The Global Bathroom Accessories Market Size Was Estimated at USD 22.10 Billion in 2023
• The Market Size is expected to Grow at a CAGR of around 11.26% from 2023 to 2033
• The Worldwide Bathroom Accessories Market Size is Expected to Reach USD 64.26 Billion by 2033
• North America is Expected to Grow the fastest during the Forecast period.

The Global Bathroom Accessories Market was size was worth around USD 22.10 billion in 2023 and is predicted to Grow to around USD 64.26 Billion By 2033 with a Compound Annual Growth Rate (CAGR) of 11.26 % Between 2023 and 2033. The Market is driven by the fast pace of urbanization, and growing construction activities across the globe are driving demand for new residential and commercial properties, which in turn fuels demand for bathroom accessories. 

Market Overview

The bathroom accessories market refers to the industry that serves the purpose of enhancing the functionality, comfort, and aesthetic appeal of a bathroom. In contrast to permanent fixtures like sinks and toilets, these accessories encompass a wide range of items, including storage solutions, comfort-enhancing elements, and decorative accents. Market growth is an increase in the popularity and adoption of smart technologies in bathroom accessories and is expected to have a substantial influence on the future of the bathroom accessories market. Additionally, smart bathrooms refer to the incorporation of advanced technologies such as smart lighting, sensors, and automated features in bathroom products like faucets, showers, toilets, and mirrors. Moreover, growing sanitary concerns will boost toilet accessory demand within the forecast period. 60% of total deaths from diarrhea every year are caused by unsanitary hygiene, as revealed by the World Health Organisation. Furthermore, the same is also leading to vendors such as Kohler, TOTO, and LIXIL offering hygienic bathroom accessories such as antimicrobial toilet seats. Thus, such dynamics are anticipated to drive the growth of the market within the forecast period.

Report Coverage

This research report categorizes the bathroom accessories market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the bathroom accessories market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the bathroom accessories market.

Driving Factors

The market for bathroom accessories is growing need for luxury and premium bathroom accessories due to increased disposable income and changing lifestyles of consumers. These are high-end faucets, showerheads, and other bathroom fittings that provide better functionality and aesthetics. Additionally, an increasing emphasis on home remodeling and renovation fuels the need for fashionable and contemporary bathroom accessories. When homeowners want to improve their residences, they also desire to revamp their bathrooms with accessories that provide improved functionality, durability, and appearance. Moreover, there is also a rising demand for bathroom accessories because construction activity is rising around the world. The growth of new building construction and house building is promoting demand for bathroom accessories. At the same time, people are more conscious of keeping their houses hygienic and clean, which is giving rise to bathroom accessories that provide easy maintenance and promote cleanliness. Furthermore, there is technological innovation in bathroom fixtures, including smart toilets and touch faucets, which is propelling the growth of the market.

Restraining Factors

The global market for bathroom accessories is filled with low-cost products sourced from inexpensive raw materials. The wide availability of these alternatives that usually lack functionality and durability leads to decreased sales and pricing pressure on the supplier of high-quality bathroom accessories, thus posing a crucial limitation in the long term. Additionally, the raw materials required for the manufacture of stainless steel, brass, and ceramic, with raw material pricing for the manufacture of items, are subject to extreme instability in terms of availability.

Market Segmentation

The bathroom accessories market share is classified into product type, application, and distribution channels.

• The towel rack/ring segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on product type, the bathroom accessories market is segmented into towel rack/ring, hook, paper holder, and grab bars. Among these, the towel rack/ring segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to the functional nature of a towel rack in nearly all types of bathrooms, ranging from commercial to residential use is contributing to it generating the most revenue. Moreover, the increased popularity of practical towel racks like heated towel racks is also creating new opportunities for bathroom accessory firms dealing in this category.

• The residential segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on application, the global bathroom accessories market is divided into residential and commercial. Among these, the residential segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by the increasing disposable income across numerous geographies has allowed consumers to invest more in renovating their home environments. Additionally, increasing realization of the significance of having a well-planned bathroom, along with social media and internet platforms providing the latest styles, has further helped the category grow.

• The offline segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the global bathroom accessories market is categorized into offline and online. Among these, the offline segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to the consumer preference rising for shopping experiences on hand. Furthermore, the intimate nature of bathroom accessories, where quality and design are typically best determined firsthand. Brick-and-mortar stores, ranging from big home improvement chains to specialty shops,

Regional Segment Analysis of the Bathroom Accessories Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is anticipated to hold the largest share of the bathroom accessories market over the predicted timeframe.

Asia-Pacific is anticipated to hold the largest share of the bathroom accessories market over the predicted period. The dominance is due to the huge economic growth and rapid urbanization in countries like China and India. Moreover, rising disposable income and the growing middle class in these nations have caused more spending on home renovations and improvement projects. The standards of living and focus on modern, trendy bathroom fittings have also helped improve market growth.

North America is expected to grow rapidly in the bathroom accessories market during the forecast period. The market in the region is driven by the high standards of living and the focus on home renovation and home improvement projects in the area. The rising disposable income and the trend towards stylish, modern bathroom fittings have also helped fuel the market's expansion. Moreover, the focus on water-efficient and environmentally friendly products has spurred the demand for luxury bathroom accessories.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the bathroom accessories market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• TOTO Ltd.
• Kohler Co.
• Roca Sanitario S.A.U.
• Moen Incorporated
• Hansgrohe
• Gerber Plumbing Fixtures LLC
• Monarch Bath Pvt. Ltd.
• Bolina Holding Co Ltd
• American Specialties, Inc
• Monarch Bath Pvt. Ltd
• Bolina Holding Co., Ltd
• Roca Sanitario, S.A
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In December 2022, 'Essel' launched its unique range of bathroom vanities & faucets in varied colors at Hotel Park Plaza in Chandigarh.

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the bathroom accessories market based on the below-mentioned segments: 

Global Bathroom Accessories Market, By Product Type

• Towel Rack/Ring
• Hook
• Paper Holder
• Grab Bars

Global Bathroom Accessories Market, By Application

• Residential
• Commercial

Global Bathroom Accessories Market, By Distribution Channels

• Offline
• Online

Global Bathroom Accessories Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa