Global Beard Care Products Market Insights Forecasts to 2033

• The Global Beard Care Products Market Size was Valued at USD 3.72 Billion in 2023
• The Market Size is Growing at a CAGR of 7.11% from 2023 to 2033
• The Worldwide Beard Care Products Market Size is Expected to Reach USD 7.39 Billion by 2033          
• Asia Pacific is Expected to Grow at the fastest CAGR during the forecast period.

The Global Beard Care Products Market Size is Anticipated to Exceed USD 7.39 Billion by 2033, Growing at a CAGR of 7.11% from 2023 to 2033.     

Market Overview  

Beard care products are specially designed to manage the grooming of a beard, which includes a range of products. Rapid urbanization, shifting lifestyles, and the growing appeal of beards are the main drivers of the market. Furthermore, rising male awareness of social media's influence and personal grooming, as well as celebrity endorsements, are predicted to fuel market expansion. Increased image consciousness and rising awareness about grooming have increased spending on personal care and groom-related products. In addition, the rising awareness, coupled with various beard care products such as oil, wax, and shampoos, in addition to the presence of multiple players in the market, all help in driving the growth of the market. The rising demand for beard care products has made many companies move into the market so they can grow in the market. For instance, in May 2020, Gillette announced plans to launch a new brand called King C. Gillette announced plans to unveil King C.  

Report Coverage

This research report categorizes the beard care products market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the beard care products market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the beard care products market.  

Driving Factors

The growth in e-commerce is pushing the market size of beard care products. A large selection of grooming products from appropriate sources, with a beard care product being one of the most sold items, is widely available and accessible through popular e-commerce websites including Amazon, eBay, and Walmart. Because e-commerce websites provide a wide range of products and choices at competitive prices with options for fast shipment, one can conveniently and easily make purchases. The men's grooming market is growing rapidly as it is changing concepts of masculinity and where hygiene and personal care find much more acceptance. More men care about their looks and are willing to shell out for grooming products, especially bearded care products. There is also an increasing trend toward wearing beards and facial hair, thus the search for beard care products.

Restraining Factors

The reason for the high demand for personal care products is changing customer preference towards unsafe chemical-based beard grooming products. The other factor in men's grooming is the demographic of men aged over 55. These people are minimally involved in personal grooming when it comes to using grooming products. Hence, the challenge is in selling these products and forcing them for their lifestyle change. This demographic factor will affect the growth rate of the market.

Market Segmentation

The beard care products market share is classified into product and distribution channel.  

• The oil segment is estimated to hold the largest market revenue share through the projected period.

Based on the product, the beard care products market is classified into wax & cream, shampoo & conditioner, oil, and others. Among these, the oil segment is estimated to hold the largest market revenue share through the projected period. Beard oil can moisturize and condition the beard hair as well as the skin underneath it. Furthermore, it can further address common issues such as dryness, itchiness, or beard dandruff. These applications of beard oil and the growing interest in beard grooming will attract more new players to the market, which is going to further propel the growth of the market.   

• The convenience stores segment is anticipated to hold the largest market share through the forecast period.

Based on the distribution channel, the beard care products market is divided into supermarkets and hypermarkets, convenience stores, online, and others. Among these, the convenience stores segment is anticipated to hold the largest market share through the forecast period. Convenience stores are located at accessible locations and offer a variety of products across different brands at discounted prices. In addition, in-store personal assistance offered by the stores further drives customers to the stores, which is probably likely to add to the market growth.

Regional Segment Analysis of the Beard Care Products Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the beard care products market over the predicted timeframe.

Europe is anticipated to hold the largest share of the beard care products market over the predicted timeframe. The market growth is attributed to increased disposable income and the rising significance of personal grooming in the region. Additionally, the growth of men's salons in Europe also added to the increased sales of beard grooming products.

Asia Pacific is expected to grow at the fastest CAGR growth of the beard care products market during the forecast period. The growing men's grooming trend and the presence of key companies in the region are some of the factors driving the growth of this market. In 2023, for instance, Beardo, a grooming company, entered Bangladesh with all its different categories like beard, hair, face, and fragrance. This expansion venture by the region's key companies is expected to fuel growth in the market during the forecasting period.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the beard care products market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• The Famous Beard Oil Company LLC
• L'Oreal
• Unilever
• honestamish
• The Man Company
• Beardbrand
• The Bearded Bastard, LLC.
• Texas Beard Company
• Liberty Premium Grooming Co.
• Smoky Mountain Beard Co.
• Murdock London
• Badass Beard Care
• Zeus Beard Products
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In November 2023, A new range of compact beard care products was introduced by Bearded Gentz. High-quality ingredients are handcrafted into each product to ensure maximum efficacy.

• In September 2022, Wilkinson Sword launches its first grooming and skincare range, the new collection, called Barber’s Style, features six grooming and skin care products that are of barber-grade quality and recommended by British Master Barber experts.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the beard care products market based on the below-mentioned segments:   

Global Beard Care Products Market, By Product

• Wax & Cream
• Shampoo & Conditioner
• Oil
• Others

Global Beard Care Products Market, By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Online
• Others

Global Beard Care Products Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa