Global Birdwatching Tourism Market Insights Forecasts to 2033

• The Global Birdwatching Tourism Market Size was Valued at USD 59.78 Billion in 2023
• The Market Size is Growing at a CAGR of 6.07% from 2023 to 2033
• The Worldwide Birdwatching Tourism Market Size is Expected to Reach USD 107.73 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

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The Birdwatching Tourism Market Size is Anticipated to Exceed USD 107.73 Billion by 2033, Growing at a CAGR of 6.07% from 2023 to 2033.

 

Market Overview

Avitourism, or bird watching, is the practice of seeing birds in their natural habitats. This habit generally evolved from a neighborhood hobby of studying birds in parks or backyards to observing birds further away. Travelers who love bird watching want to witness a variety of species or locations. There are several ways to observe birds: with the unaided eye, using binoculars or a telescope; listening for bird sounds on public webcams; or smart bird feeder cameras. In contrast to ornithologists, professionals study birds using rigorous scientific procedures; the majority of birdwatchers engage in this hobby for leisure or social purposes. Roughly 75% of American bird watchers possess a degree or higher in education. Among those who include birdwatching the most are Americans and Europeans. The Netherlands and Germany are the next largest source countries in Europe, after the United Kingdom. As stated by BIMP-EAGA in the United States, 14.82 million individuals went birding in 2021. The travelers who identify as birdwatchers are typically wealthy and well-educated, making them a desirable target market. The market for birdwatching tourism is growing, and it's becoming a more common leisure activity that takes place in the natural world. This type of travel offers adherents the chance to witness unique bird species, investigate a variety of ecosystems, and contribute to conservation efforts. The market is expected to expand, providing immersive environmental experiences and raising awareness of bird protection as interest in ecotourism and biodiversity appreciation rises.

 

Report Coverage

This research report categorizes the market for the birdwatching tourism market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the birdwatching tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the birdwatching tourism market.

 

Driving factors

The growing number of women and younger visitors, who are diversifying the demographics of birdwatchers, is a major factor driving the expansion of birdwatching tourism. This change has broadened the market and prompted the creation of products and services that appeal to more individuals. Many driving factors have contributed to the growth of birdwatching tourism, such as increased global connectivity that has made remote birding hotspots more approachable and the spread of information via digital platforms that have made it easier for travelers to find and schedule birdwatching activities.

 

Restraining Factors

One of the restraining factors of birdwatching tourism is that it can be hard to recognize distinct species of birds, leading to conflicting labels and even disputes among specialists. The unpredictable nature of locating live specimens in natural settings presents another difficulty, making it more difficult to watch birds in their natural environments.

 

Market Segmentation

The birdwatching tourism market share is classified into traveler, age, and group.

 

• The enthusiastic birders segment dominated the market with the largest revenue share over the forecast timeframe.

Based on the traveler, the birdwatching tourism market is categorized into hard core birders, enthusiastic birders, and casual birders. Among these, the enthusiastic birders segment dominated the market with the largest revenue share over the forecast timeframe. This enthusiastic birders segment dominance is due to the heightened consciousness of biodiversity and conservation that has led to increased curiosity in witnessing bird species in their native habitats. For tourists looking to have deep, profound connections with the natural world, birdwatching provides a singular, immersive experience.

 

• The 35-54 years segment accounted for the largest revenue share through the forecast timeframe.

Based on the age, the birdwatching tourism market is categorized into 18-34 years, 35-54 years, 55-64 years, and 65+ years. Among these, the 35-54 years segment accounted for the largest revenue share through the forecast timeframe. The combination of changing travel habits, lifestyle preferences, and stable economic conditions is primarily responsible for the growth. During their trips, this age group is known for their strong preference for worthwhile and fulfilling activities. Birdwatching is a perfect hobby for them because they have a desire for activities that provide them with both mental and physical stimulation.

 

• The couples segment is projected to hold a significant market share through the forecast timeframe.

Based on the group, the birdwatching tourism market is categorized into solo, couples, family, and groups. Among these, the couples segment is projected to hold a significant market share through the forecast timeframe. Couples have the chance to spend precious moments together in a peaceful environment while increasing their understanding of nature through birdwatching. An increasing number of couples are seeking meaningful and distinctive activities that encourage bonding and shared experiences as a result of the growing trend toward travel that is experiential.

 

Regional Segment Analysis of the Birdwatching Tourism Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

North America is anticipated to hold the largest share of the birdwatching tourism market over the predicted timeframe.

 

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North America is projected to hold the largest share of the birdwatching tourism market over the forecast period.The region's various habitats and numerous bird species make it a one-of-a-kind and appealing destination for birdwatchers. North America is home to a diverse range of bird species, attracting both domestic and international visitors seeking immersive outdoor experiences. The birdwatching industry in the United States has grown to be a significant economic driver, surpassing its status as a niche interest. Over 45 million Americans engage in birdwatching, reported to the National Oceanic and Atmospheric Administration (NOAA).

 

Asia Pacific is expected to grow at the fastest CAGR growth in the birdwatching tourism market during the forecast period. The Asia-Pacific area is well known for its abundant biodiversity, supporting a wide variety of bird species, many of which are indigenous. With some of the world's highest levels of avian diversity, nations including Indonesia, Malaysia, and India draw birdwatchers seeking to witness unusual and exotic species. For example, Indonesia is home to over 1,700 bird species (about 17% of all birds worldwide), which makes it a popular destination for birdwatchers.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the birdwatching tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Hurtigruten Group
• GTropical Birding
• Field Guides Incorporated
• Wildlife Worldwide Holidays
• Wings Birding Tours
• Rockjumper Birding Tours
• Sabrewing Nature Tours
• Eagle-Eye Tours
• Birding Ecotours
• High Lonesome Bird Tours
• Victor Emanuel Nature Tours
• The Natural Travel Collection Ltd.
• Naturalist Journeys
• Tropical Birding
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Recent Developments

• In July 2024, The National Audubon Society and renowned adventure travel operator Hurtigruten Expeditions collaborated to launch Audubon Voyages, a specialty cruise idea designed for avian aficionados.

 

• In October 2023, Tourism Malaysia launched the Malaysia Birdwatching Paradise 2023 package to promote this niche tourism segment among bird enthusiasts, both domestically and internationally, in order to increase further tourist arrivals to Malaysia.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the birdwatching tourism market based on the below-mentioned segments: 

 

Global Birdwatching Tourism Market, By Traveler

• Hard Core Birders
• Enthusiastic Birders
• Casual Birders

 

Global Birdwatching Tourism Market, By Age

• 18-34 Years
• 35-54 Years
• 55-64 Years
• 65+ Years

 

Global Birdwatching Tourism Market, By Group

• Solo
• Couples
• Family
• Groups

 

Global Birdwatching Tourism Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa