Global Broadcast Equipment Market Insights Forecasts to 2032

• The Global Broadcast Equipment Market Size was valued at USD 4.9 Billion in 2022.
• The Market Size is growing at a CAGR of 5.2% from 2022 to 2032
• The Worldwide Broadcast Equipment Market Size is expected to reach USD 8.1 Billion by 2032
• Asia Pacific is expected to Grow the fastest during the forecast period

The Global Broadcast Equipment Market Size is anticipated to exceed USD 8.1 Billion by 2032, growing at a CAGR of 5.2% from 2022 to 2032. As digitalization and technological advancements have increased, so has the demand for advanced equipment to support higher-quality audio and video transmission. Furthermore, the rise of direct-to-consumer streaming platforms has created a demand for equipment capable of supporting seamless streaming, on-demand content delivery, and personalized viewer experiences. These factors are propelling the market forward.       

Market Overview

Broadcasting is the distribution of audio and video content to a specific audience via electronic mass communication. FM radio was the first type of broadcasting, and it became popular in the 1920s as vacuum tube radio transmitters became more common. A broadcast is the dissemination of information to a large number of people. Broadcasting is typically limited to a local area network system. Broadcasting services, which continue to be appealing, provide the most direct and trustworthy information mediums to a large audience. As soon as you purchase the broadcast equipment, you will be able to use it for free. The reach of a broadcast signal cannot be matched by cable, internet, or cellphone networks. The Broadcast Equipment Market is expanding due to increased use of smart electronic devices, increased demand for 3D and HD content, and increased internet usage. People can now watch their favorite broadcasted shows on their portable electronic devices, such as smartphones, tablets, laptops, and so on, due to the internet, which provides high-quality material that is freely available to everyone. Furthermore, the market is seeing growth opportunities as a result of increased investments in high-speed internet infrastructure, advancing technology, and rising demand for D2C offerings via OTT services.

Report Coverage

This research report categorizes the market for the global broadcast equipment market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the broadcast equipment market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the broadcast equipment market.

Driving Factors

The majority of online video and audio content consumers in emerging markets are shifting their attention to the internet-based over-the-top (OTT) platform to watch various online series, movies, and listen to podcasts and songs. Over-the-top video and audio platforms have become a part of viewers' daily lives. In densely populated countries such as India, an increasing number of viewers are adopting OTT services. Streaming platforms in India have grown in popularity, including MX Player, Zee 5, Alt Balaji, VooT, Sony LIV, Hotstar, Amazon Prime, and Netflix. The growing number of online viewers and rising demand for appealing subscription plans for OTT platforms drive the global market.

Restraining Factors

The initial cost of a single unit of cables, video servers, and dish antennas is significantly higher than that of conventional equipment. Furthermore, small service providers cannot afford to replace their existing broadcasting system or adopt new broadcast equipment technology. Furthermore, various issues such as cyber-attacks and external threats restrain the market globally. Furthermore, issues such as a shortage of skilled labor for the operation of precision-required equipment such as encoders and transmitters may impede market growth during the forecast period.

Market Segmentation

The Global Broadcast Equipment Market share is classified into type and technology.

• The encoders segment is expected to hold the largest share of the global broadcast equipment market during the forecast period.       

The global broadcast equipment market is categorized by type into dish antennas, amplifiers, encoders, video servers, transmitters, modulators, power control systems. Among these, the encoders segment is expected to hold the largest share of the global broadcast equipment market during the forecast period. Encoders are essential in converting audio and video content into digital formats, allowing for easier transmission and distribution. The growing demand for high-quality video content in high-definition (HD) and ultra-high-definition (UHD) formats emphasizes the importance of encoders. They are essential for encoding and compressing such high-quality content, ensuring its seamless transmission across multiple networks while maintaining its quality. Furthermore, the growing popularity of live broadcasts in sports, news, concerts, and other events is driving up demand for encoders.       

• The digital segment is anticipated to hold the largest share of the global broadcast equipment market during the forecast period.     

Based on the technology, the global broadcast equipment market is divided into analog & digital. Among these, the digital segment is anticipated to hold the largest share of the global broadcast equipment market during the forecast period. Demand for digital broadcasting is being driven by the proliferation of digital television sets, set-top boxes, and smart TVs. Viewers using these devices are accustomed to digital content, compelling broadcasters to invest in digital equipment.      

Regional Segment Analysis of the Global Broadcast Equipment Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global broadcast equipment market over the predicted timeframe.

North America is projected to hold the largest share of the global broadcast equipment market over the predicted years. The media and entertainment industries in North America, particularly the United States, are well-established and thriving. This region is home to major broadcasting networks, film studios, and production companies. To produce and distribute content, these organizations invest heavily in cutting-edge broadcast equipment.     

Asia Pacific is expected to grow at the fastest pace in the global broadcast equipment market during the forecast period. The region has a large and diverse audience, which has resulted in investments in content production and broadcasting infrastructure to cater to these markets, driving market growth. Many Asia-Pacific countries are experiencing robust economic growth, which is resulting in increased consumer spending and a growing middle class. This economic prosperity is fueling demand for high-quality content and entertainment, which is driving investment in broadcast equipment. 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global broadcast equipment along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cisco Systems Inc. 
• Telefonaktiebolaget LM Ericsson  
• CommScope  
• Evertz Microsystems, Ltd  
• Harmonic Inc.  
• EVS Broadcast Equipment  
• Grass Valley  
• Wellav Technologies Ltd.  
• Eletec Broadcast Telecom S.A.R.L  
• Clyde Broadcast 
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2023, CommScope, a well-known global provider of network connectivity solutions, has made a statement about RUCKUS Networks. RUCKUS Networks has launched a new line of edge switches that are both scalable and intended for entry-level use. Notably, these switches include 25 Gbps uplink ports. This collection also includes the first entry-level enterprise switch with fiber-to-the-room connectivity.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Broadcast Equipment Market based on the below-mentioned segments: 

Global Broadcast Equipment Market, By Type

• Dish Antennas
• Amplifiers
• Encoders
• Video Servers
• Transmitters
• Modulators
• Power Control Systems

Global Broadcast Equipment Market, By Technology

• Analog 
• Digital

Global Broadcast Equipment Market, By Application

• Television
• Radio

Global Broadcast Equipment Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa