Global Butternut Squash Market Insights Forecasts to 2033

• The Global Butternut Squash Market Size was Valued at USD 2.8 Billion in 2023
• The Market Size is Growing at a CAGR of 6.18% from 2023 to 2033
• The Worldwide Butternut Squash Market Size is Expected to Reach USD 5.10 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Butternut Squash Market Size is Anticipated to Exceed USD 5.10 Billion by 2033, Growing at a CAGR of 6.18% from 2023 to 2033.

Market Overview

Butternut squash is a well-liked and adaptable winter vegetable, it has a vibrant orange color and a sweet, nutty flavor. It's the classic winter squash, and you can use it in both sweet and savory recipes, such as pies, cakes, and muffins, as well as soups, stews, casseroles, and curries. Medium-sized winter squash, butternut squash typically weighs between three and five pounds. It's a type of Cucurbita moschata, the same genus that also produces Dickinson pumpkins, fairytale pumpkins, and crookneck squash. It started as a hybrid of the Hubbard squash and the Canadian crookneck in Massachusetts. Butternut squash has a high content of fiber, manganese, magnesium, potassium, and vitamin C, among other nutritious qualities. The growing acknowledgment of butternut squash as a nutrient-dense vegetable is drawing food producers to create and sell items including butternut squash. The demand for health-conscious and broad culinary experiences is driving a rapid expansion of the butternut squash market. Growing knowledge of butternut squash's nutritional benefits and versatility in cooking has led to a rise in demand for the vegetables. Two other elements impacting the current trends reshaping the lively butternut squash market are the emphasis on regional produce and sustainable agricultural methods.

Report Coverage

This research report categorizes the market for the global butternut squash market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global butternut squash market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global butternut squash market.

Driving Factors

The market demand for butternut squash is significantly affected by its nutritional advantages. It is a good source of fiber, vitamins, minerals, and other important components, which is why it is used as a vegetable in many meal dishes. Vitamins A and C, which support healthy skin and strengthen the immune system, are abundant in butternut squash. Additionally, its substantial mineral content primarily potassium maintains the equilibrium of electrolytes and heart health. Promoting satiety and bolstering the digestive tract as a whole, dietary fiber aids in weight control. It is becoming a popular food ingredient for those looking for nutrients and low-fat and low-calorie alternatives due to its low calorie and fat levels. Together, these qualities elevate butternut squash as a valuable ingredient and position it in line with the growing trend of health consciousness among consumers, substantially driving the expansion of the global butternut squash market. It is becoming a popular food ingredient for those looking for nutrients and low-fat and low-calorie alternatives due to its low calorie and fat levels. Together, these qualities elevate butternut squash as a valuable ingredient and position it in line with the growing trend of health consciousness among consumers, this is substantially driving the expansion of the global butternut squash market.

Restraining Factors

The seasonality of butternut squash poses a significant constraint on market demand. Due to its limited availability during the summer, butternut squash is primarily available in the fall and winter. Nowadays, consumers expect to be able to eat the food of their choice throughout the year, thus butternut squash's seasonal availability might render it difficult to satisfy customers during the off-season. As a result, consumers might look for year-round options, which could limit the demand for butternut squash and have an impact on the market's expansion. Additionally, consumers are looking for a variety of options with different nutritional needs as their dietary preferences change. Each vegetable has a distinct flavor and taste, which might influence customers to select different vegetables based on their intended function.

Market Segmentation

The global butternut squash market share is segmented into type and application.

• The fresh form segment dominates the market with the largest market share through the forecast period.

Based on the type, the global butternut squash market is segmented into fresh form, frozen form, and pure form. Among these, the fresh form segment dominates the market with the largest market share through the forecast period. Whole fresh butternut squash is usually sold raw and with its skin intact. The demand for winter squash is increasing since consumers might chop, peel, and cook it according to their preferred cooking methods. During the anticipated timeframe, the puree form is anticipated to expand at the fastest rate concurrently. This processed version of butternut squash is more in demand since it can be used in a variety of cuisine preparations, including baked products, soups, sauces, and baby food.

• The online retail segment is anticipated to hold the largest revenue share through the forecast period.

Based on the application, the global butternut squash market is segmented into online retail and offline retail. Among these, the online retail segment is anticipated to hold the largest revenue share through the forecast period. The online segment held the largest market share and controlled the worldwide butternut squash market. In recent years, there has been an increase in demand for butternut squash in online retail. Consumers are seeking the convenience of online fresh produce shopping more and more as e-commerce grows. Given how widely used and adaptable butternut squash is as an ingredient in many different recipes, this trend is especially pertinent to it. Additionally, customers might now find out more details on the butternut squash they are buying from internet retailers. This covers the methods of cultivation, the time of harvest, and the composition of the crop.

Regional Segment Analysis of the Global Butternut Squash Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global butternut squash market over the predicted timeframe.

North America is projected to hold the largest share of the global butternut squash market over the forecast period.  Butternut squash is farmed throughout the dry and wet seasons in North America, particularly in the United States and Mexico. The market size and demand for butternut squash are also growing in North America as a result of the product's high consumption and better understanding of the health advantages obtained from consuming it.   Butternut squash is used in a wide variety of meals across the diverse culinary landscape of North America. Butternut squash is used in many dishes by home cooks and chefs alike, ranging from salads and soups to main meals and desserts, leading to increases the market demand. Additionally, the main factor contributing to butternut squash's broad popularity in North America is its accessibility. Fresh butternut squash is widely available for people to buy at supermarkets, grocery stores, farmers' markets, and online retailers. Higher consumption rates are occurring throughout the region as a result of its accessibility as well as successful marketing initiatives that emphasize its nutritional advantages and culinary adaptability.

Asia Pacific is expected to grow at the fastest CAGR growth of the global butternut squash market during the forecast period. In the Asia-Pacific region, butternut squash demand is anticipated to rise due to population growth in economies like China and India as well as increased consumer demand for natural and nutrient-rich foods. Asia Pacific is also anticipated to increase its market share significantly over the anticipated timeframe. The region's need for butternut squash is progressively rising as a result of population growth, rising demand for a variety of components, and emerging food preferences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global butternut squash market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• JDM Food Group
• Stahlbush Island Farms
• Harris Seeds
• ALDI
• Mackenzie
• Stonehill Produce. 
• Tozer Seeds Ltd
• Rana Meals Solutions
• Sakata Vegetables
• Seminis Vegetable Seeds
• Monsanto Company
• West Coast Seeds
• Bejo Seeds
• Enza Zaden
• HM Clause Takii Seed
• Nunhems (BASF)
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2020, the well-known American pizza brand Papa John's introduced the butternut squash pizza foundation. The basis was created specifically for those who would rather eat gluten-free cuisine.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global butternut squash market based on the below-mentioned segments: 

Global Butternut Squash Market, By Type

• Fresh Form
• Frozen Form
• Pure Form

Global Butternut Squash Market, By Application

• Online Retailers
• Offline Retailers

Global Butternut Squash Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa