Canada Energy Drinks Market Insights Forecasts to 2033

• The Market Size is Growing at a CAGR of 12.15% from 2023 to 2033
• The Canada Energy Drinks Market Size is Expected to hold a significant share by 2033

The Canada Energy Drinks Market Size is anticipated to hold a significant share by 2033, Growing at a CAGR of 12.15% from 2023 to 2033. The increasing consumption of energy drinks and the enormous coffee culture are driving the growth of the energy drinks market in the Canada.     

Market Overview

Energy drinks a functional beverages that contain stimulant compounds such as caffeine, that provide mental and physical stimulation. These beverages help to stay hydrated and maintain proper liquid intake, thereby fostering good health. Energy drinks have several benefits for the general public, such as increased attention and reaction time, rapid energy, and refreshment. The shifting inclination towards sugar-free energy drinks as a healthier choice owing to the escalating obesity rates and the associated health issues such as diabetes and cardiovascular disorders are offering lucrative market growth opportunities. Further, the popular energy drinks in the form of carbonated beverages, ready-to-drinks, soft drinks, vegetable juices, and ready-to-drink coffee are driving the market growth. In addition, the innovation in the packaging of beverages and the increasing use of biodegradable and renewable raw materials for packaging with the increasing awareness about environmental safety among consumers are bolstering the market growth opportunities.

Report Coverage

This research report categorizes the market for the Canada energy drinks market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada energy drinks market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada energy drinks market.

Driving Factors

As per estimations, the majority of Canadian youth and young adults (ages 12 to 24) consume caffeinated energy drinks. The majority of young people and half of all consumers consume at least five caffeinated energy drinks during their lives. As per the Coffee Association of Canada, 72% of adults drink coffee daily. The increasing popularity and consumption of coffee among Canadians are significantly responsible for driving the market growth.

Restraining Factors

The health concerns associated with the excessive consumption of energy drinks are challenging the energy drinks market. For instance, excessive caffeine intake of about 600mg to 900mg and above can lead to muscle tremors, insomnia, irregular heartbeat, increased blood pressure, headaches, and acid reflux.

Market Segmentation

The Canada Energy Drinks Market share is classified into product, type, packaging, and distribution channel.

• The energy drinks segment dominated the market with the largest market share in 2023.

The Canada energy drinks market is segmented by product into energy drinks and energy shots. Among these, the energy drinks segment dominated the market with the largest market share in 2023. Caffeine, taurine, B vitamins, and other stimulants are some of the chemicals that give energy drinks an instant boost in vitality and alertness. These beverages are comprised of special ingredients and advantages, which include reducing weariness and improving performance.

• The conventional segment accounted for the largest market share during the forecast period.

The Canada energy drinks market is segmented by type into organic and conventional. Among these, the conventional segment accounted for the largest market share during the forecast period. Conventional energy drinks contain functional ingredients typically formulated with caffeine, taurine, and other additives that provide a quick energy boost. The accessibility and affordability of conventional energy drink products are driving the market.

• The cans segment dominated the Canada energy drinks market with the largest market share in 2023.       

Based on the packaging, the Canada energy drinks market is divided into bottles, cans, and others. Among these, the cans segment dominated the Canada energy drinks market with the largest market share in 2023. Drink cans are becoming more and more popular as a recyclable and sustainable packaging solution due to growing environmental awareness and the desire to reduce plastic waste. The easier grip and visually appealing of cans along with the effective barrier provided by this packaging is responsible for driving the market.

• The off-trade segment dominates the market with the largest market share through the forecast timeframe.

Based on the distribution channel, the Canada energy drinks market is divided into on-trade and off-trade. Among these, the off-trade segment dominates the market with the largest market share through the forecast timeframe. The full return of nightlife, major events like the F1 Grand Prix, the increase in tourists, and the start of extensive building projects are all factors contributing to the driving demand for energy drinks.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada energy drinks market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• PepsiCo
• T.C. Pharma
• Rockstar
• Red Bull GmbH
• DOHLER
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, GURU Organic Energy Corp, Canada’s leading organic energy drink brand announced the launch of its new Peach Mango Punch to retailers in Canada, along with its national marketing campaign.

• In January 2024, Celsius Holdings Inc., maker of the energy drink brand Celsius, announced its expansion into new international markets, growing the company's global sales and distribution footprint to provide energy to more consumers in Canada, the U.K. and Ireland.

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Canada Energy Drinks Market based on the below-mentioned segments:

Canada Energy Drinks Market, By Product

• Energy Drinks
• Energy Shots

Canada Energy Drinks Market, By Type

• Organic
• Conventional

Canada Energy Drinks Market, By Packaging

• Bottles
• Cans
• Others

Canada Energy Drinks Market, By Distribution Channel

• On-Trade
• Off-Trade