Canada Oral Care Market Insights Forecasts to 2033

• The Canada Oral Care Market Size was valued at USD 3.0 Billion in 2023.
• The Market is growing at a CAGR of 6.05% from 2023 to 2033
• The Canada Oral Care Market Size is expected to reach USD 5.4 Billion by 2033

The Canada Oral Care Market is anticipated to exceed USD 5.4 Billion by 2033, growing at a CAGR of 6.05% from 2023 to 2033. The increasing cases of dental diseases, the aging population, unhealthy diet, and product innovation are driving the growth of the oral care market in Canada.     

Market Overview

Oral care refers to the practice of keeping mouth clean and disease-free, comprising of brushing and flossing teeth as well as regular dental examination and cleaning. The main aim of oral care is to maintain oral health, reduce tissue irritation, and control dental plaque levels. The demand for oral care products including toothpaste, toothbrushes, and mouth rinses is influenced by the rising incidence of periodontal disorders, tooth decay, and mouth cancer. The industry is expected to grow rapidly with the introduction of electric toothbrushes, teeth cleaners that use charcoal, and dental whitening products. Further, there is a surging focus on generic oral caries and aesthetic spa treatments in order to meet patients' additional personal care needs. The integration of advanced technology into dental practice including teledentistry, VR in dentistry, AI-powered diagnostics, and 3D printing for enhancing patient care is offering market opportunity for oral care.

Report Coverage

This research report categorizes the market for the Canada oral care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canadian oral care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canadian oral care market.

Driving Factors

According to data from the Canadian Dental Association, dental-related illnesses cause an estimated 2.26 million school days to be missed each year in Canada, and tooth decay is linked to one-third of all-day surgeries performed on children ages 1 to 5. Thus, the increasing concerns related to oral health are driving the market demand. The prevalence of edentulism is highest in elderly persons; 15% of Canadian seniors 65 and older were found to be edentate. Edentulous adults are more likely to report oral health issues; for example, the Canadian Health Measure Survey revealed that nearly 26% of edentulous Canadians said they skipped eating due to oral health issues. The increased cases of endetulism especially among the rising old age group population is expected to drive the market. Further, an unhealthy diet which is associated with unhealthy oral health drives the market demand. The advancement in dental techniques for oral care including precision cleaning, minimally invasive dentistry, and laser dentistry for pain free treatments are driving the market growth.

Restraining Factors

The limited availability and high cost of dental procedures are challenging the Canadian oral care market. Further, the adverse effects associated with teeth whitening products including the destruction of teeth enamel in patients are responsible for restraining the market.

Market Segmentation

The Canada Oral Care Market share is classified into product type and distribution channel.

• The toothbrushes & accessories segment dominated the market with the largest market share in 2023.

The Canadian oral care market is segmented by product type into toothpaste, toothbrushes & accessories, rinses, dental accessories, dental products, and others. Among these, the toothbrushes & accessories segment dominated the market with the largest market share in 2023. The toothbrush segment can be further categorized as electric, manual, orthodontic, interdental, and ultrasonic toothbrush. The increased oral health awareness and surging technological advancements & innovations are significantly contributing to market growth in the toothbrushes & accessories segment.   

• The consumer stores segment accounted for the largest market share during the forecast period.    

Based on the distribution channel, the Canadian oral care market is divided into consumer stores, retail pharmacies, online distribution, and dental prosthesis cleaning solutions. Among these, the consumer stores segment accounted for the largest market share during the forecast period. Walmart, Well.ca, Moon Oral Care Store, and Perfora are some stores in Canada that sell oral care products. The increased number of consumer stores and ease of accessibility of products are responsible for driving the market in the consumer stores segment.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada oral care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Altima Dental
• Dental Solutions
• Dentalcorp
• 123Dentist
• Heartland Dental
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2023, the Government of Canada announced they had reached the next step in the procurement process for the national dental care plan.

• In January 2023, W&H is expanding its hygiene portfolio with the addition of a new Lexa Plus Class B sterilizer and a new, technologically advanced Assistina One maintenance device bringing added peace of mind to reprocessing and infection prevention for a dental practice’s workflow.

• In August 2022, Overjet, the dental industry leader in artificial intelligence solutions, announced it's expanding into Canada. The company received a Medical Device Establishment License (MDEL) from Health Canada for its AI-powered radiograph analysis and annotation software designed to help dentists offer more comprehensive care.

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Canada Oral Care Market based on the below-mentioned segments:

Canada Oral Care Market, By Product Type

• Toothpastes
• Toothbrushes & Accessories
• Rinses
• Dental Accessories
• Dental Products
• Others

Canada Oral Care Market, By Distribution Channel

• Consumer Stores
• Retail Pharmacies
• Online Distribution
• Dental Prosthesis Cleaning Solutions