Global Chewing Gum Market Insights Forecasts to 2033

• The Global Chewing Gum Market Size was Valued at USD 13.83 Billion in 2023.
• The Market Size is Growing at a CAGR of 3.57% from 2023 to 2033.
• The Worldwide Chewing Gum Market Size is Expected to Reach USD 19.64 Billion by 2033.
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Chewing Gum Market Size is Anticipated to Exceed USD 19.64 Billion by 2033, Growing at a CAGR of 3.57% from 2023 to 2033.

Market Overview

Chewing gum is a delicious treat that stimulates the senses with its bright taste, making everyday times exciting. The delightful burst of a gum bubble awakens one's inner kid and adds a whimsical element to life. Because of its small size, it provides a rapid refreshment that is perfect for an energy boost on hectic days. Gum offers a small escape into a world of taste experiences with its broad range of tastes, which includes basic mint and exotic fruits. Furthermore, the chewing gum market is attracting investment from many companies because of its tremendous development potential. Large market players have made significant investments, including Cadbury, Lotte, Perfetti Van Melle, and Wrigley Company. In addition, chewing gum is being used in a wide range of areas, including health care and education. For instance, in June 2022, Sweet Victory established a delightful children's chewing gum using botanically pervaded components in partnership with Givaudan, a worldwide flavor and taste firm. Furthermore, there has been a significant surge in the variety of goods and flavors entering the marketplaces of both established and emerging nations as a result of the major producers and participants in the chewing gum industry making greater attempts to innovate their products. It is anticipated that this tendency will also have a favorable impact on the future of the chewing gum industry worldwide.

Report Coverage

This research report categorizes the market for the global chewing gum market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global chewing gum market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global chewing gum market.

Driving Factors

The public's growing concerns about fitness and health, along with the allure of attractive packaging, have led to a rise in the consumption of sugar-free and low-calorie confections, which is anticipated to fuel the chewing gum business. Leading companies in the market are seeing potential as a result of the launch of sugar-free and health-conscious chewing gums. The primary trend supporting the market is the growing demand for chewing gum with functional properties. In addition, gums that are chewed have several stress-relieving qualities. Furthermore, impulsive buying and customers' preference for dental-benefiting items are also factors driving up the demand for chewing gum. Furthermore, the market is being supported by the expansion of e-commerce platforms, which give customers an easy way to buy their preferred gum products. Customers can browse a large selection of gum flavors, brands, and packaging options from the comfort of their homes due to e-commerce, which provides a seamless shopping experience. This element has made chewing gum more widely available and easily accessible to customers worldwide, extending the market's influence across national borders.

Restraining Factors

However, problems such as a lack of regulation, changes in pricing strategy, and the negative effects of excessive gum chewing will make it difficult for the market to expand during the projected time. Sugar consumption at excessive levels is known to pose health hazards. This has raised concerns regarding the sugar content of the majority of bubble gums. As a result, manufacturers have started using more artificial sweeteners, such as aspartame, which is the subject of growing controversy and safety concerns at the moment. During the anticipated period, these issues would negatively impact the global chewing gum market.

Market Segmentation

The Global Chewing Gum Market share is classified into sugar type, product type, and distribution channel.

• The sugar-free chewing gum segment is expected to hold the largest share of the global chewing gum market during the forecast period.   

Based on the sugar type, the global chewing gum market is divided into sugar-free chewing gums, and sugared chewing gums. Among these, the sugar-free chewing gum segment is expected to hold the largest share of the global chewing gum market during the forecast period. Sugar-free gum options are popular as health-conscious consumers look for healthier substitutes for sugary foods. Gums that provide the same enjoyable chewing sensation without the additional sugars are appealing to people who are watching their sugar intake and dental health.

• The pellet segment is expected to hold the largest share of the global chewing gum market during the forecast period.    

Based on the product type, the global chewing gum market is divided into pellet, stick/tab, Centre-filled, cut and wrap, ball, and others. Among these, the pellet segment is expected to hold the largest share of the global chewing gum market during the forecast period. Pellet-style chewing gums are becoming more and more popular with customers since they provide a distinctive and practical eating experience. These little, portable gum shapes are preferred for on-the-go and hectic routines since they provide a quick refreshment.

• The convenience stores segment is expected to hold the largest share of the global chewing gum market during the forecast period.    

Based on the distribution channel, the global chewing gum market is divided into supermarkets and hypermarkets, pharmacies, convenience stores, departmental stores, online, and others. Among these, the convenience stores segment is expected to hold the largest share of the global chewing gum market during the forecast period. Convenience stores play a critical role in providing gum to consumers, especially those who are looking for quick, on-the-go purchases. Gum is strategically positioned in high-traffic areas and at checkout counters at convenience stores to induce impulse purchases and boost sales. These establishments serve busy metropolitan lifestyles, which complements the portable and instantaneous refreshing qualities of chewing gum. Because of their broad presence and extended operation hours, they are a convenient stop for customers looking for a quick treat.

Regional Segment Analysis of the Global Chewing Gum Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global chewing gum market over the predicted timeframe.

North America is anticipated to hold the largest share of the global chewing gum market over the predicted timeframe. Numerous reasons are driving the chewing gum market's significant rise in North America. Chewing gum is the perfect quick refreshment and stress reliever in the region because of its diversified consumer base and hectic lifestyle. Demand from those looking for better snack options is being driven by the growing popularity of sugar-free and natural gum varieties, which are in line with the growing health-conscious trend. Gum makers use creative tastes, eye-catching packaging, and effective marketing techniques to connect with North American consumers and build brand loyalty. Additionally, a large variety of gum products are easily accessible because of the strong presence of supermarkets, convenience stores, and online retail platforms, which increases sales.

Asia Pacific is expected to grow at the fastest pace in the global chewing gum market during the forecast period. The substantial millennial market base and the widespread chewing gum use among them. The main prospective customers in the area are nations like China and India because of the. The regional market is anticipated to be driven by the manufacturers' introduction of new functional chewing gums that have been enhanced with vitamins and minerals, providing nutritional and health benefits.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global chewing gum along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Meiji Co., Ltd.
• Mondelez International, Inc.
• Wrigley Company (Mars, Incorporated)
• The Hershey Company
• Perfetti Van Melle Group B.V.
• Lotte Corporation
• Ferrero International S.A.
• Nestlé S.A.
• Cadbury Adams (Kraft Heinz Company)
• Gumlink A/S
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2022, In Australia, Mars Wrigley introduced two new gum varieties. Particular White and ECLIPSE PLUS. There are two types of the new ECLIPSE PLUS line: release and comfort. The purpose of the EXTRA WHITE gum is to eliminate plaque and improve breath.

• In March 2022, Apple and Blueberry are the two new fruity gum flavors that Mars Wrigley added to its Extra line. The company's continued attempts to develop and provide customers with fresh, exciting options include new tastes.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Global Chewing Gum Market based on the below-mentioned segments: 

Global Chewing Gum Market, By Sugar Type

• Sugar-Free Chewing Gums
• Sugared Chewing Gums

Global Chewing Gum Market, By Product Type

• Pellet
• Stick/Tab
• Centre-filled
• Cut and Wrap
• Ball
• Others

Global Chewing Gum Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online
• Others

Global Chewing Gum Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa