Global Digital Printing Packaging Market Insights Forecasts to 2033

• The Global Digital Printing Packaging Market Size was Valued at USD 27.5 Billion in 2023
• The Market Size is Growing at a CAGR of 7.47% from 2023 to 2033
• The Worldwide Digital Printing Packaging Market Size is Expected to Reach USD 56.5  Billion by 2033
• Asia-Pacific is expected to Grow the fastest during the forecast period.

The Global Digital Printing Packaging Market Size is Anticipated to Exceed USD 56.5 Billion by 2033, Growing at a CAGR of 7.47% from 2023 to 2033.

Market Overview

Digital printing in packaging is the process of transferring a digital file (usually a JPEG or PDF file) directly to a printer for applications on packaging materials. It is a direct print process that applies ink directly onto the product packaging. Digital printing is commonly used in packaging for creating cost-effective samples and prototypes for custom packeging, possessing several benefits including speeds and cost over traditional printing methods. It provides customer-responsive designs, eliminates minimum order thresholds, supports just-in-time inventory, less waste, and is environmentally friendly. Inkjet printing is considered to be the future of digital printing used in flatbed digital printing to reproduce digital images. This process is essential as it can print on numerous flat surfaces such as wood, metal, glass, and tiles using ultraviolet (UV) curable inks to print digital images. The technology can also print on materials that have varying levels of thickness making it more versatile in the printing and packaging world. Packaging is an important factor in consumer decision-making that influences their behavior and determines their preference for a given packaging style or design. The changing consumer lifestyle and consumption patterns will have an impact on flexible printing and packaging technology across numerous end-user industries, including food and beverage, medications, and home and personal care.

Report Coverage

This research report categorizes the market for the global digital printing packaging market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global Digital Printing Packaging market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global digital printing packaging market.

Driving Factors

There is great demand for convenient and sustainable packaged products due to changing consumer preferences brought on by busy lifestyles and smaller residential units, as these products are simple to open, store, use, carry, and dispose. The rising consumer preference for purchasing packaged foods due to increased product shelf-life and cost-effectiveness is expected to drive the growth of the digital printing packaging market revenue. Digital printing technology creates packaging solutions that resonate on a personal level, allowing the incorporation of individualized messages, graphics, and imaginary tailored to specific demographics, occasions, or preferences, thus escalating the demand for customization and personalization that ultimately leads to drive the global digital printing packaging market.

Restraining Factors

There is a limited application of digital printing packaging as compared to traditional printing, particularly in industries with stringent regulations or unique packaging needs. Further, the initial investment cost of digital printing equipment and technologies deter the adoption of this technology ultimately leading to a restrain in the market growth.

Market Segmentation

The global digital printing packaging market share is classified into type, technology, and end-user.

• The segment dominates the market with the largest market share through the forecast period.   

 Based on the type, the global digital printing packaging market is categorized into labels and flexible. Among these,the labels segment dominates the market with the largest market share through the forecast period. Labels provide essential product information, compliance labeling, and tamper-evident features to ensure customer trust and safety. Digital printing offers flexibility in labeling to comply with changing regulations.

• The inkjet segment is expected to grow at the fastest CAGR during the forecast period.

Based on the technology, the global digital printing packaging market is categorized into inkjet and electrophotography. Among these, the inkjet segment is expected to grow at the fastest CAGR during the forecast period. The inkjet digital printing provides improved print quality, speed, and cost-effective digital printing packaging. Inkjet printers produce high-resolution prints with sharp text, smooth gradients, and accurate color reproduction, making them suitable for applications that demand exceptional print quality. The Inkjet segment produces a lower carbon footprint. Thus, rising concerns about the environment lead to a rising preference for the inkjet segment as an eco-friendly alternative.

• The pharmaceuticals & healthcare segment is expected to grow at the fastest CAGR during the forecast period.

Based on the end-user, the global digital printing packaging market is categorized into food & beverages, pharmaceuticals and healthcare, household & cosmetic products, and others. Among these, the pharmaceuticals & healthcare segment is expected to grow at the fastest CAGR during the forecast period. The incorporation of security features such as unique serial number, barcodes, and tamper-evident seals onto the packaging materials. Digital printing is excellent for printing small, yet legible text and serialization that are the two key requirements in the pharmaceutical industry.

Regional Segment Analysis of the Global Digital Printing Packaging Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global digital printing packaging market over the predicted timeframe.

North America is projected to hold the largest share of the global digital printing packaging market over the forecast period. The presence of significant market players in the region contributes to enhancing the digital printing packaging market. Further, the rising demand for environmentally friendly printing leads to a rise in the demand for flexible packaging and the increase in the demand for sustainable printing. Thus, increasing technological advancements in the digital printing packaging sector are driving the North America digital printing packaging market growth.   

Asia-Pacific is expected to grow at the fastest CAGR growth of the global digital printing packaging market during the forecast period. The increasing cosmetic sector is due to the growing number of working women population and young population. The growing food & beverage and pharmaceutical industries surge the market demand for digital printing packaging. China held the largest market share of the digital printing packaging market while India witnessed the fastest growing market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global digital printing packaging market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Traco Manufacturing Inc.
• HP Inc
• Mondi PLC
• Dupont
• WS Packaging Group Inc.
• Quad/Graphics Inc.
• CCL Healthcare
• Cyan Tec
• Eastman Kodak Co.
• Xeikon N.V.
• Xerox Corporation
• Landa Corporation Ltd.
• Tailored Label Products Inc.
• Reynders Label Printing
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent and Developments

• In March 2023, Smurfit Kappa Chelmsford Makes £5.5m Investment in State-of-the-art Colour Printer. The £5.5m investment for the best-in-class Gopfert HBL 2.1m is set to significantly boost print capability along with material handling for their conversion production areas, leading to a number of tangible benefits for their valued customers.

• In October 2023, DS Smith has announced the launch of its ‘R8’ centre, a facility that sets out to enable the company and its customers and partners to accelerate the research and development of “radically” new packaging fulfilment solutions and solve the industry’s biggest challenges.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global digital printing packaging market based on the below-mentioned segments: 

Global Digital Printing Packaging Market, By Type

• Labels
• Flexible Packaging

Global Digital Printing Packaging Market, By Technology

• Inkjet
• Electrophotography

Global Digital Printing Packaging Market, By End-user

• Food & Beverages
• Pharmaceuticals & Healthcare
• Household & Cosmetic Products
• Others

Global Digital Printing Packaging Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa