Global Dry Shampoo Market Insights Forecasts to 2033

• The Global Dry Shampoo Market Size was Valued at USD 3.85 Billion in 2023
• The Market Size is Growing at a CAGR of 6.08% from 2023 to 2033
• The Worldwide Dry Shampoo Market Size is Expected to Reach USD 6.95 Billion by 2033
• Europe is expected to Grow the fastest during the forecast period.

The Global Dry Shampoo Market Size is Anticipated to Exceed USD 6.95 Billion by 2033, Growing at a CAGR of 6.08% from 2023 to 2033.

Market Overview

Dry shampoo is a hair care shampoo product known as a hybrid shampoo designed to refresh and cleanse hair without the need for water. It is a powdered form of formulation that reduces hair greasiness and mediates hair styling. A quick alternative to traditional shampooing can be used in place of mousse in wet hair. The excess secretion of sebum by sebaceous glands makes hair a greasy appearance. The greasiness is absorbed by the powder ingredients of product formulation thus helping to remove oil dirt from the hair. It is a more reliable and good alternative over conventional shampooing. Additionally, the quicker and easy-to-use property of shampoo provides a solution for individuals who may not have the time for conventional shampooing. These dry shampoo products are applied by either spraying or sprinkling onto the roots and throughout the hair followed by scalp and hair massage to evenly absorb excess oil from hair. After a few minutes, hair is then brushed to remove residual shampoo powder and styled accordingly to get the desired look. Sometimes, the absorbed oil powder remains in the hair scalp which needs to be removed by washing the hair with conventional shampooing to feel clean hair to the users. The rising consumer demand for more convenient and quick easy-to-use hair care solutions propelling the market growth of dry shampoo.       

Report Coverage

This research report categorizes the market for the global dry shampoo market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global dry shampoo market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global dry shampoo market.

Driving Factors

Salons and spa are the key selling offline channel of dry shampoo products. The continuous rising macro level establishment of spa and salon with the growing adoption of dry shampoo products driving the market. According to the International SPA Association (ISPA) report, the U.S. spa industry surpassed the USD 18 billion mark in 2018, a USD 800 million increase from the previous year. Further, the rising trend maintaining physical appearance and increased disposal income of consumers to afford expensive and branded products influencing hair styling products that ultimately leads to enhanced market growth. In addition, the development of innovative products and the rising popularity towards the use of easy-to-use shampoo products especially among the working women escalating the dry shampoo market.

Restraining Factors

The rising concern about ingredients like alcohol and asbestos in the formulation of dry shampoo products is impeding the market growth. Asbestos exposure is strongly associated with the risk of developing ovarian cancer in females. The chances of developing fungal or bacterial infection in the hair follicle due to consistent use/ overuse of dry shampoo may lead to hair damage. These health-associated risk factors may ultimately lead to hampering the market as they affect the perception of consumers.   

Market Segmentation

The global dry shampoo market share is classified into type, function, and distribution channel.

• The spray segment is expected to hold the largest share of the global Dry Shampoo market during the forecast period.    

Based on the type, the global dry shampoo market is categorized into spray and powder. Among these, the spray segment is expected to hold the largest share of the global dry shampoo market during the forecast period. The spray form is user-friendly in application including just the shake and spray process. It is a quick and easy-to-use product that works by releasing a fine mist of dry shampoo onto the hair roots. After spraying on hair, the powder absorbs excess oil and adds volume to the hair, making it a great choice for fine or thin hair.

• The anti-dandruff segment is expected to grow at the fastest CAGR during the forecast period.    

Based on the function, the global dry shampoo market is categorized into anti-dandruff, color protection, hair loss protection, daily care, and multifunction. Among these, the anti-dandruff segment is expected to grow at the fastest CAGR during the forecast period. Dandruff is a widespread issue, creating a constant demand for effective treatments globally. The growing consumer awareness about dandruff and its causes, additionally rising disposable income of consumers, and the growing focus on personal grooming and hygiene are augmented to aid the market growth. The emerging trend of anti-dandruff shampoo including demand for natural and organic products further propels the market growth in the anti-dandruff segment.

• The store-based segment is expected to hold a significant share of the global Dry Shampoo market during the forecast period.

Based on the distribution channel, the global dry shampoo market is categorized into store-based and non-store-based. Among these, the store-based segment is expected to hold a significant share of the global dry shampoo market during the forecast period. The store-based distribution channel is further categorized as supermarkets and hypermarkets, specialty shops, and outlets. The individualized sale of dry shampoo is effectively sold at supermarkets and hypermarkets. Supermarkets and hypermarkets have become popular for purchasing beauty and personal care products as they offer a wide range of hair care items including dry shampoo under one roof thus making it convenient to purchase the products.

Regional Segment Analysis of the Global Dry Shampoo Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global dry shampoo market over the predicted timeframe.

North America is projected to hold the largest share of the global dry shampoo market over the forecast period. North America stands as the primary market for dry shampoo, driven by a significant working women population. The efficiency and time-saving attributes of dry shampoos align well with the preferences of the busy female demographic in the region. In countries such as the US, Canada, and Mexico, there is an increasing number of salons, spas, and hair studios. The recognition of a diverse spectrum of hair types and textures, and innovation in fragrance, with brands introducing captivating scents, are further propelling the market in the region. In Canada, beauty-conscious and cultural shifts creating lucrative market opportunities for dry shampoo.   

Europe is expected to grow at the fastest CAGR growth of the global dry shampoo market during the forecast period. The rising trend of on-the-go grooming has fueled the adoption of dry shampoo.  Its compact packaging and quick application make it a staple in the beauty arsenals of those seeking grooming solutions to seamlessly integrate into their mobile lifestyles. The German market dominated the European dry shampoo market due to certain promotional activity and celebrity endorsement for advertising. According to the statement by UNEC, 1 million population visit hair salons daily in France. These factors are augmenting the dry shampoo market in the Europe region. 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global dry shampoo market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kao Corporation
• L’Oréal
• Unilever
• Procter and Gamble (PandG)
• Revlon Inc.
• Shiseido Company Limited
• Church and Dwight Co
• Henkel AG and Co. KGaA
• The Estee Lauder Companies Inc.
• Coty Inc.
• LVMH Group
• Pierre Fabre Group
• BBLUNT
• New Avon LLC
• MacAndrews & Forbes Incorporated
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Developments

• In March 2024, K18 launched AirWash Dry Shampoo. It is one of the most sought-after haircare brands, with the brand’s newly patented odorBIND smart release biotechnology.

• In January 2024, Batiste launched the smartest dry shampoo with sweat-activated tech.

• In June 2023, DevaCurl, an award-winning hair care innovator and a Henkel brand, launched a new dry shampoo formulation: Dry No-Poo.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global dry shampoo market based on the below-mentioned segments:  

Global Dry Shampoo Market, By Type

• Spray
• Powder

Global Dry Shampoo Market, By Function

• Anti-Dandruff
• Color Protection
• Hair Loss Protection
• Daily Care
• Multifunction

Global Dry Shampoo Market, By Distribution Channel

• Store-based
• Non-store based

Global Dry Shampoo Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa