Egypt E-Commerce Market Insights Forecasts to 2033

• The Egypt E-Commerce Market Size was valued at USD 7.92 Billion in 2023.
• The Market Size is Growing at a CAGR of 14.76% from 2023 to 2033
• The Egypt E-Commerce Market Size is Expected to Reach USD 31.37 Billion by 2033

The Egypt E-Commerce Market Size is Anticipated to Reach USD 31.37 Billion by 2033, Growing at a CAGR of 14.76% from 2023 to 2033

Market Overview

The online retail sector that allows customers to buy goods and services online is known as the Egypt e-commerce market. Companies that use the internet to supply a wide range of goods, from apparel to electronics, are included in this group. Improved internet connectivity, growing smartphone usage, and the speed at which digital transformation is occurring have all been significant factors in Egypt's e-commerce growth. The fact that over 60% of people in the country are online is one of the main factors contributing to this trend. An important facilitator that makes it possible for more customers to visit online shopping sites is smartphones. E-commerce's expansion has also been driven by its convenience, wider selection of goods, and ease of comparing prices. The Egyptian government is prioritizing e-commerce and digital economy development through projects like Digital Egypt, which aims to enhance digital infrastructure, provide a secure online payment system, and encourage tech-based entrepreneurship. In 2020, a VAT law on e-commerce sales was enacted, fostering a more transparent market. Egypt is also negotiating partnerships with global e-commerce leaders to become a regional hub.

Report Coverage

This research report categorizes the market for the Egypt e-commerce market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Egypt e-commerce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Egypt e-commerce market.

Driving Factors

Rising internet penetration, widespread smartphone use, and technological innovation are the main factors driving Egypt's e-commerce sector boom. Online buying becomes more accessible as more Egyptians have access to the internet, encouraging customer involvement with e-commerce companies. Additionally, the need for online shopping is being driven by growing urbanization and a shift in consumer behavior toward digital possibilities, with the majority choosing the convenience of browsing and purchasing things from the comfort of their homes.

Restraining Factors

Egyptian consumers face payment security concerns due to underdeveloped online payment infrastructure, with cash on delivery remaining popular. This complicates e-commerce businesses, especially in rural areas. Poor delivery times and lack of infrastructure can hinder market growth. Despite government efforts to improve digital infrastructure, these impediments may hinder market growth unless more investment is made in technology, logistics, and payment systems.

Market Segmentation

The Egypt e-commerce market share is classified into type and transaction.

• The apparel, footwear & accessories segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Egypt e-commerce market is segmented by type into home appliances, apparel, footwear & accessories, books, cosmetics, groceries, and others. Among these, the apparel, footwear & accessories segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. Egypt's e-commerce sector is thriving due to rising internet penetration, widespread smartphone use, and technological innovation. This accessibility encourages customer involvement with e-commerce companies. Urbanization and a shift in consumer behavior towards digital possibilities further drive the need for online shopping, with most opting for the convenience of browsing and purchasing from home.

• The business-to-consumer segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the transaction, the Egypt e-commerce market is divided into business-to-consumer, business-to-business, consumer-to-consumer, and others. Among these, the business-to-consumer segment accounted for the highest share in 2023 and is expected to grow at a significant CAGR during the forecast period. B2C transactions, which involve companies selling products directly to individuals via online websites, are the fastest-growing segment. This includes electronics, clothing, foodstuffs, and household appliances, driven by consumer demand for convenience, diversity, and affordable prices. The growth of this segment is largely driven by local and foreign e-commerce sites.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Egypt e-commerce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Jumia Egypt
• Souq
• Carrefour Egypt
• Noon Egypt
• Mumzworld
• Edfa3ly
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2024, "Auto Club" is a digital transformation initiative aiming to revolutionize Egypt's automotive trade by offering a comprehensive platform for buying, selling, and managing cars. Targeting individuals, showrooms, and car trading enterprises, it aims to make transactions more efficient and transparent, potentially increasing trust and engagement in the market.

Market Segment

This study forecasts revenue at Egypt, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Egypt e-commerce market based on the below-mentioned segments:

Egypt E-Commerce Market, By Type

• Home Appliances
• Apparel, Footwear & Accessories
• Books
• Cosmetics
• Groceries
• Others

Egypt E-Commerce Market, By Transaction

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others