Global Electric Kettle Market Size, Share, and COVID-19 Impact Analysis, By Raw Material (Stainless Steel, Plastic, Glass, and Others), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023-2033

Global Electric Kettle Market Insights Forecasts to 2033

• The Global Electric Kettle Market Size was Estimated at USD 1.73 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 5.55% from 2023 to 2033
• The Worldwide Electric Kettle Market Size is Expected to Reach USD 2.97 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Electric Kettle Market Size was Worth around USD 1.73 Billion in 2023 and is Predicted to Grow to around USD 2.97 Billion by 2033 with a compound annual growth rate (CAGR) of 5.55 % between 2023 and 2033. The market is driven by the increased awareness and focus on energy efficiency. Electric kettles tend to be more energy efficient than boiling water on the stove, which can lead to lower energy usage and smaller utility bills.

Market Overview 

The electric kettle market refers to the industry that a water heater that heats water with electricity to quickly boil water. They are of different shapes and sizes, and there is an on/off button or controls for heating water to a certain extent. Some varieties turn off automatically once the water has boiled, and this can conserve electricity. The electric kettle market has experienced significant growth due to the increasing consumer demand for convenient and energy-saving kitchen appliances. Additionally, electric kettles are gaining popularity, especially among urban households, because of shifting lifestyles, growing disposable income, and fast-paced urbanization. Moreover, the move towards intelligent home appliances is likely to fuel innovation with intelligent kettles offering app-controllable functionality, temperature adaptation, and power-saving features. Sustainability is becoming a focus area, and brands are thus launching recyclable and eco-friendly materials. In the survey, 85% of 1,000 urban families reported that they use an electric kettle at least daily because of their hectic lifestyles. Electric kettle sales have experienced a 20% year-over-year growth, which shows the increased popularity of these appliances. The increasing popularity of specialty coffees and teas among the consuming public is driving the demand for electric kettles with specific temperature controls for maximum brew. 

Report Coverage

This research report categorizes the electric kettle market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the electric kettle market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the electric kettle market.

Driving Factors

The electric kettle market is driven by a number of major drivers, providing high levels of convenience, time-saving, and energy-saving values, which represent significant forces on the global market. They boast capabilities to heat water 50% quicker compared to conventional stovetop kettles, owing to the use of energy-efficient heating units. Furthermore, options like auto-shutoff advance security and efficiency through the turning off of the kettle as soon as the water attains its boiling point. This shut-off capability is designed to avoid accidents and save energy, making electric kettles an attractive option for consumers looking for convenient water-boiling products. Moreover, the portability of electric kettles also contributes to their convenience, allowing users to move them easily around the kitchen or take them to other locations. The concentrated electric elements in these kettles make them more energy-efficient than conventional means, further increasing their popularity among consumers.

Restraining Factors

The electric kettle market encounters certain difficulties that would restrain its development. Changing consumer preferences to more sophisticated and multifunction devices like instant hot water dispensers with home automation systems provide convenience and the efficiency of operation compared to an electric kettle. Moreover, Induction stoves with faster heating features serve as an alternate option for faster boiling times offered by consumers. 

Market Segmentation

The electric kettle market share is classified into raw material, application, and distribution channels.

• The stainless steel segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the raw material, the global electric kettle market is divided into stainless steel, plastic, glass, and others. Among these, the stainless steel segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is drivenby their durability, safety, and beauty. They are much favored because of their robust construction, which can withstand high temperatures and corrosion, guaranteeing durability and maintenance convenience. Furthermore, stainless steel kettles also possess superior heat retention properties, which conserve energy by maintaining water at a constant temperature for long periods of time.

• The residential segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on application, the global electric kettle market is categorized into residential and commercial. Among these, the residential segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment's growth is attributed to the increasing trend of home-based life, boosted by flexible working and remote work, which has increased demand for easier and more efficient kitchen appliances. Electric kettles provide an easy and fast means of boiling water, meeting the increasing use of hot drinks such as tea and coffee at home.

• The offline segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on distribution channels, the electric kettle market is segmented into online and offline. Among these, the offline segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to the increasing demand for buying electric appliances such as electric kettles from traditional stores. Usually, consumers desire to purchase electronic appliances from special stores in order to properly understand the product functionalities from salespeople through presentations and demos.

Regional Segment Analysis of the Electric Kettle Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is anticipated to hold the largest share of the electric kettle market over the predicted timeframe.

Asia-Pacific is anticipated to hold the largest share of the electric kettle market over the predicted period. The dominance is due to the Increased disposable incomes and enhancing standards of living in countries such as China and India fuel the use of efficient and time-saving kitchen devices. Furthermore, the increased attention to energy-efficient appliances, coupled with government measures encouraging the use of electric appliances rather than conventional practices, also contributes to market growth.

North America is expected to grow rapidly in the electric kettle market during the forecast period. The market in the region is driven by the rising trend towards convenience and efficiency in home appliances is propelling consumers to electric kettles that heat water more quickly than stovetop techniques. Additionally, the trend towards healthy living has increased the consumption of teas and other hot drinks, further enhancing demand.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the electric kettle market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Breville USA, Inc.
• Hamilton Beach Brands, Inc.
• Groupe SEB
• Cuisinart
• Electrolux
• Morphy Richards India
• Chef's Choice by EdgeCraft
• Havells India Ltd
• Koninklijke Philips N.V.
• Spectrum Brands
• Bonavita
• SUPOR
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In February 2025, Portronics, the kitchen appliance market, launched the AnyMeal Multicook Electric Kettle with Steamer. This versatile appliance is made to simplify daily cooking, presenting an ideal combination of functionality, convenience, and style for today's home.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the electric kettle market based on the below-mentioned segments:  

Global Electric Kettle Market, By Raw Material

• Stainless Steel
• Plastic
• Glass
• Others

Global Electric Kettle Market, By Application

• Residential
• Commercial

Global Electric Kettle Market, By Distribution Channels

• Online
• Offline

Global Electric Kettle Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa