Global Electric Toothbrush Market Insights Forecasts to 2032

• The Global Electric Toothbrush Market Size was valued at USD 2.95 Billion in 2022.
• The Market Size is Growing at a CAGR of 4.01% from 2022 to 2032
• The Worldwide Electric Toothbrush Market Size is expected to reach USD 4.37 Billion by 2032
• Europe is expected to grow the fastest during the forecast period

The Global Electric Toothbrush Market Size is expected to reach USD 4.37 Billion by 2032, at a CAGR of 4.01% during the forecast period 2022 to 2032.

An electric toothbrush is one that uses rapid automatic bristle motions to clean teeth, such as back-and-forth oscillation or rotation oscillation. Even people with misaligned teeth will find an electric toothbrush extremely comfortable. An electric toothbrush, also known as a powered toothbrush, is a battery-powered device that uses vibrating or rotating bristles to clean teeth. To achieve the best results, the bristles of these electric toothbrushes reach the far corners of the oral cavity and perform a thorough cleaning. The bristles used in these machines are more durable than those used in standard brushes. The convenient charging options that have been included with these electric toothbrushes have also significantly boosted the market. Rowing dental issues and increased awareness of dental hygiene are anticipated to propel the market during the projected period. According to the Dental Health Association, electric toothbrush users had healthier gums, less tooth decay, and longer tooth retention than manual toothbrush users. Electric toothbrushes, particularly those with "oscillating" heads that rotate in both directions, are effective at removing plaque. This lowers the likelihood of gum disease and tooth decay. Furthermore, rising consumer disposable income, particularly in developing economies such as China and India, as well as manufacturers' focus on developing innovative products with enhanced benefits, such as smart electric toothbrushes, are expected to boost market growth in the coming years.

Driving Factors

The use of electric toothbrushes may remove more plaque and bacteria from teeth than manual toothbrushes and can also help to reduce gingivitis and gum disease. The growing popularity of electric toothbrushes, as well as increased awareness of oral hygiene, are both key drivers for the electric toothbrush market. Furthermore, the rising consumption of fast foods and chocolates by children, followed by an inadequate cleaning process, has contributed to an increase in sales and demand for electric toothbrushes. The habit of cleaning the oral cavity before sleeping is a rare occurrence, and as a result, the number of dental problems has increased. Consumers busy lifestyles have hampered the daily habits of the working class, which is also a growth factor for the electric toothbrush market.

Restraining Factors       

Lack of awareness about the benefits of using an electric toothbrush to clean better and maintain tooth health when brushing versus a regular toothbrush has slowed the product's adoption rate. As a result, the market's growth is being hampered.

Market Segmentation

By Product Insights

The battery-powered segment dominates the market with the largest revenue share over the forecast period.

On the basis of product, the global electric toothbrush market is segmented into battery-powered and rechargeable. Among these, the battery-powered segment is dominating the market with the largest revenue share over the forecast period. Battery-powered devices are expected to account for a large portion of the products available at a lower cost than rechargeable devices. Similarly, the easily replaceable battery is convenient, especially in the outdoors and without a power supply, which contributes to its popularity.

By Technology Insights

The rotational segment is witnessing significant CAGR growth over the forecast period.

On the basis of technology, the global electric toothbrush market is segmented into rotational and vibrational. Among these, the rotational segment is witnessing significant growth over the forecast period. Rotary toothbrushes work by oscillating the bristles of the brush in a circular pattern around the brush head, either back and forth or in a single direction. Rotary toothbrushes move much faster than traditional brush back and, making them much more effective at scrubbing and polishing plaque from the teeth.

By Distribution Channel Insights

The offline stores segment is expected to hold the largest share of the global electric toothbrush market during the forecast period.

Based on the distribution channel, the global electric toothbrush market is classified into offline stores and online stores. Among these, the offline stores segment is expected to hold the largest share of the electric toothbrush market during the forecast period. This is primarily due to the widespread availability of low-cost and mid-priced electric toothbrushes and replacement heads in offline stores. Supermarkets are the most preferred choice for purchasing grocery and general consumer goods in the United States, and as a result of such trends, the rise of supermarkets such as Walmart and other local brands has grown significantly. In offline stores, a wide variety of electric toothbrushes are displayed for consumers to compare with other brands, which is slightly more advantageous than online shopping.

By End User Insights

The adults segment accounted for the largest revenue share over the forecast period.

On the basis of end users, the global electric toothbrush market is segmented into adults and children. Among these, the adults segment dominates the market with the largest revenue share over the forecast period. Adult widespread insufficient nutrition, as well as their extensive use of alcohol and tobacco, are wreaking havoc on their oral health. Furthermore, electric toothbrushes make brushing easier for them, these toothbrushes are useful for adults who wear orthodontic appliances such as braces. Such factors will boost market growth in the forecast period.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market with the largest market share over the forecast period. Major market players such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V. have also contributed to the market's growth. Furthermore, the region's ageing population and increased prevalence of oral diseases are expected to drive demand for electric toothbrushes. Having qualified dentists and dental hygienists on staff increases product demand. These dental hygienists promote good oral hygiene by providing a suitable dental plan and cleanliness procedures, which increases demand for the product. It is expected that increased personal consumption spending in this region will have a significant impact on sales.

Europe is expected to grow the fastest during the forecast period since the large elderly population is vulnerable to a variety of dental problems. The popularity of dentists recommending electric toothbrushes to their patients is expected to have a positive impact on market growth in Europe. As a result, the adoption of cutting-edge technology, combined with an increase in the prevalence of these dental issues, is expected to drive demand for such toothbrushes in the area and support the growth of the electric toothbrush market.

List of Key Market Players

• Xiaomi
• Colgate-Palmolive Company 
• The Procter & Gamble Company 
• Koninklijke Philips N.V. 
• Ionsei USA 
• Panasonic Corporation 
• Water Pik, Inc.
• DenMat Holdings, LLC
• Shenzhen Risun Technology Co. Ltd
• Foreo

Key Market Developments

• In February 2023, Etekcity, a popular Vesync Co. brand, released its multi-functional Sonic electric toothbrush, which includes high-quality AI-based features and five different brushing modes.

• In April 2022, Philips India launched its new 'Sonicare' electric toothbrush line to expand its smart brush product portfolio.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the global electric toothbrush market based on the below-mentioned segments:

Electric Toothbrush Market, Product Analysis

• Battery Powered
• Rechargeable

Electric Toothbrush Market, Technology Analysis

• Rotational
• Vibrational

Electric Toothbrush Market, Distribution Channel Analysis

• Offline Stores
• Online Stores

Electric Toothbrush Market, End-User Analysis

• Adults
• Children

Electric Toothbrush Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa