MARKET: OVERVIEW

The Global Embedded In-Vehicle Infotainment Market Size was valued at USD 20.30 billion in 2021 and is expected to reach USD 50.80 billion by 2030, growing at a CAGR of 10.72% during 2021-2030. Embedded in Vehicle Infotainment, often known as Automotive Infotainment, is a technology that arises from the demand for more advanced driver aid systems in automobiles. Another driving force was the desire to provide high-quality rear-seat entertainment. As a result of embedded in-Vehicle Infotainment (IVI), a regular car was transformed into a smart car. A smart automobile is one that has exceptional entertainment features such as audio, video, and other technology, as well as technologies that can help the driver. The increasing adoption of connected cars and its wide applications that can be loved by people are the main factors that can drive the infotainment market. The significant growth in connected cars may boost the infotainment market in the forecast period.
 

COVID-19 ANALYSIS  

The Covid-19 pandemic's forced lockdown and remote working were an unexpected reality check for businesses of all kinds. Both supply chains and customer behavior were affected by the COVID-19 outbreak and the uncertainties it produced. The impact was significant and threatened to derail the growth we have experienced over the past few years. The COVID-19 pandemic is still spreading around the world, causing disruption and uncertainty, which has led to, and will continue to result in, lower overall demand for certain of our products, as well as other operational repercussions. COVID-19 could also have a negative influence on the supply chain. We may be unable to obtain certain components from our suppliers or may face delays in obtaining them, and the cost of obtaining components may rise.
 

MARKET: TREND

Rising Development of Innovative Technologies Propel Market Growth

In a car, connection refers to the ability to access and deliver data, primarily over the internet. During the forecast period, Samsung estimates that 80 million new connected automobiles will be on the road in the United States. When more automakers install Wi-Fi connectivity, more consumers will pay for it. More and more automobiles with networking capabilities will be available in 2021 and beyond. Furthermore, it will continue to rise as electric vehicles become more prevalent on the roads. Owners may access messages, navigation, music, and other phone apps by connecting their smartphone directly to on-board Wi-Fi sensors. Furthermore, the ability to do all of this and more from the comfort of a vehicle is ideal for working parents or anyone who is really busy. Samsung, on the other hand, claims that embedded connection has been accessible for years and is included in 95 percent of new cars. Due to decreasing costs and increased client demand, it will become more popular in the future.
 

MARKET: DRIVERS

Increasing Demand for Smart, Safe, and Luxurious Vehicles Drive Market Growth

The buyers and owners of automobiles are becoming increasingly interested in high-tech amenities due to the advanced safety systems designed to prevent accidents by assuming control of a vehicle in an emergency. They also include infotainment system features that use wireless connectivity to stream media content, enable the use of voice-activated digital assistants, and provide other connected services from automakers.
 

Consumers are surrounded by voice and touchscreen interfaces on other devices that deliver generally better experiences outside of autos. Consumer expectations for the quality of interactions they have with devices, as well as the functionalities those devices deliver, continue to climb, from smart speakers to smartphones. Consumers in the United States, Europe, and China were polled by Strategy Analytics' In-vehicle User Experience practice, who discovered that At least 30% of those polled believe smartphone projection solutions are a must-have feature for their next vehicle. Two-thirds of vehicle owners in the United States who have infotainment systems with smartphone projection compatibility, such as Android Auto and Apple Car-Play, utilize it for most or all of their media and navigation demands. In addition, 40 percent of all consumers in the United States, which is by far the largest market for smart speakers, are very or extremely interested in having Amazon Alexa capabilities integrated into their vehicle.
 

MARKET: RESTRAINT

Touch Screen Entertainment Causes Distractions When Driving and Raises Possibility of Accidents

Imaginative media and entertainment technologies for entertainment and navigation are now standard in vehicles. The touch screen infotainment, on the other hand, causes distractions while driving and raises the chance of an accident. To change the music, change the channel, set up the next navigation, or turn on/off the radio, the system frequently forced the driver to look away from the road and at the screen. These elements are impeding market expansion during the anticipated term. Additionally, the high price of the HD high-resolution touch screen display is anticipated to restrain market expansion in the coming years.
 

MARKET: SEGMENTATION  

The Global Embedded In-Vehicle Infotainment Market is segmented by Vehicle Type, Component, Operating System, Application, and Region. Based on the Vehicle Type, the market is categorized into Passenger Car, LCV, and HCV. Based on Component, the market is categorized into Control Panel, Heads-Up Display, Integrated Head-Unit, and High-end DSPs and GPUs. Based on Operating Systems, the market is categorized into Android, QNX, Linux, and Windows. Based on Application, the market is categorized into Entertainment Services, E-Call Services, Navigation Services, and Vehicle Diagnostics Services. Based on the Region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.                 
 

MARKET SEGMENTATION: BY REGION

Based on the Region, the Embedded In-Vehicle Infotainment Market is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
 

The Asia Pacific is anticipated to have the highest share of the worldwide embedded in-vehicle infotainment market due to the region's strong car sales volume and the rapid uptake of electric vehicles in nations like China and Japan. OEMs intend to expand their output in tandem with the quickening pace of technical development in manufacturing plants in developing nations like China and India, among others. However, the presence of major OEMs in the region, together with the vast manufacturing of vehicles there, has fueled market expansion in Europe, where it is anticipated that it will represent the second-largest share of the market. Additionally, it is anticipated that the presence of important companies in this infotainment system in Europe, including Robert Bosch GmbH and many other manufacturers, will open up development potential in the region. Over the forecast period, North America is also anticipated to experience solid market expansion. The US market for automotive infotainment is predicted to grow as a result of the existence of well-known vehicle manufacturing companies.
 

MARKET: COMPETITIVE LANDSCAPE

The top three producers of infotainment systems worldwide are Panasonic Corporation, Robert Bosch, and Harman International Industries Inc. These companies are concentrating on offering the world's various automakers cutting-edge car infotainment.
 

For instance, Pioneer Corporation, a well-known Japanese manufacturer, offered Indian consumers a high-end automotive entertainment system at a competitive price. A 17.6 cm wide display, Apple CarPlay, Android Auto, and Web LinkTM connectivity are all included with the DMH-Z5290BT.
 

MARKET: RECENT DEVELOPMENT

• April 2021- Leading interactive audio platform business LIZHI INC collaborated with Chinese EV producer WM Motor to promote their invention for the advancement of smart transportation. Additionally, the LIZHI firm will install or supply its in-car audio components to the WM W6 electric vehicle from WM Motors.
• August 2021- MG Motor India has announced their partnership with Jio to provide the most recent integration of IoT solution in MG's forthcoming SUV models. This agreement aims to strengthen the adoption of connected car technology in India. Additionally, this new Jio solution will provide users with cutting edge infotainment technology and popular real-time telematics applications.

MARKET: KEY PLAYERS

• MMI navigation
• Harman International Industries Inc.
• Visteon Corporation
• Denso Corporation
• Robert Bosch GmbH
• Aptiv PLC
• Alpine Electronics
• Pioneer Corporation
• Panasonic Corporation
• Mitsubishi Electric Corporation
• Samsung Electronics

SCOPE OF THE REPORT

The scope of the report includes a detailed study of regional markets for the Global Embedded in Vehicle Infotainment Market. The report covers the Global Embedded in Vehicle Infotainment segmented by vehicle type, operating system, component, and application. It reveals the market situation and future forecast. The study also covers the significant data presented with the help of graphs and tables. The report covers information regarding the competitive outlook including the market share and company profiles of the key participants operating in the Global Embedded in Vehicle Infotainment Market.