Europe Bacon Market Insights Forecasts to 2033

• The Europe Bacon Market Size was valued at USD 22.07 Billion in 2023.
• The Market Size is Growing at a CAGR of 2.40%  from 2023 to 2033
• The Europe Bacon Market Size is Expected to Reach USD 27.98 Billion by 2033

The Europe Bacon Market Size is Anticipated to Reach USD 27.98 Billion by 2033, growing at a CAGR of 2.40% from 2023 to 2033.  

Market Overview

Bacon is a type of meat that is cured and smoked and is usually made from pork. Bacon is a salty, thin-cut meat product that is typically made from the belly or back of a pig. It is often cured and smoked and can be swirled with fat. Bacon is commonly eaten for breakfast and can be served as a side dish, used in sandwiches, or as a flavoring. The average European is expected to consume around 30.9kg of pork per year, including bacon, with minimal fluctuations. Pork exports can reach 2.93 Billion tonnes in 2024. Moreover, ready-to-eat bacon options are convenient for consumers, contributing to market growth. Manufacturers are introducing new bacon varieties like smoked, flavored, and lean options to cater to diverse consumer preferences. Tariff reductions from free trade agreements can stimulate the demand for EU pork, positively impacting the bacon market. 

Report Coverage

This research report categorizes the market for the Europe bacon based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe bacon market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe bacon market.

Driving Factors

The European bacon market is mainly driven by an increase in per capita pork consumption across the region. Consumers are increasingly choosing processed pork products like bacon, particularly in countries such as the UK, Germany, and Italy. This trend is further fueled by a growing demand for convenience foods, diverse culinary trends that incorporate bacon, and the influence of food service outlets that offer a variety of bacon options on their menus. Additionally, there is a rising preference for processed meat products like bacon, due to their convenience and shelf life. Bacon is being integrated into a wide range of culinary dishes, boosting demand across various meal occasions. Restaurants and cafés that offer a diverse selection of bacon dishes are enhancing the product's visibility in the market.

Restraining Factors

The major restraining factors for the European bacon market include growing concerns about the health effects of consuming processed meat, the rising vegan population, strict regulations on food safety and labeling, fluctuating pork prices, and increased awareness about the environmental impact of pork production; essentially, a growing trend towards healthier eating habits and plant-based alternatives is putting pressure on bacon consumption in Europe. 

Market Segmentation

The Europe bacon market share is classified into application and end use.

• The regular segment is expected to hold the largest market share through the forecast period.

The Europe bacon market is segmented by application into regular and ready-to-eat. Among these, the regular segment is expected to hold the largest market share through the forecast period. The versatility of regular bacon in the kitchen has contributed to its popularity. Chefs and food enthusiasts constantly experiment with bacon in various dishes, broadening its appeal beyond traditional uses. Additionally, regular bacon allows for personal customization regarding doneness and crispness. Consumers can cook it to their desired level of crispness or tenderness, which has led to an increase in demand.

• The foodservice segment is expected to dominate the Europe bacon market during the forecast period.       

Based on the end use, the Europe bacon market is divided into foodservice, retail, and others. Among these, the foodservice segment is expected to dominate the Europe bacon market during the forecast period.  The rising demand for ready-to-eat and ready-to-cook meat products among consumers of all age groups significantly influences this distribution channel. As consumers increasingly seek convenient ordering options, quick-service restaurants, and other food service operators are focusing on adding bacon to their menus to meet this demand. The popularity of bacon in a variety of dishes, including pizza, breakfast sandwiches, appetizers, and hamburgers, further drives its distribution through food service channels.

 Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe bacon market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Finnebrogue Artisan.
• Stirchley Bacon.
• WH Group Limited.
• Maple Leaf Foods INC.
• JBS SA.
• LT Brookes Ltd.
• Westfleisch
• Groupe Bigard
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In September 2024, Hormel Black Label Bacon launched the first-ever co-branded bacon in collaboration with General Mills' Cinnamon Toast Crunch cereal. This limited-edition product featured a crispy, sugary coating that combined the flavors of cinnamon, sugar, salt, and savory bacon.

Market Segment

This study forecasts revenue at Europe, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Europe Bacon Market based on the below-mentioned segments

Europe Bacon Market, By Application

• Regular
• Ready-to-eat

Europe Bacon Market, By End Use

• Foodservice

• Retail
• Others