Europe Microgreens Market Insights Forecasts to 2032

• The Europe Microgreens Market Size was valued at USD 542 Million in 2022.
• The Market Size is Growing at a CAGR of 10.6% from 2022 to 2032.
• The Size is expected to reach USD 1,497 Million by 2032.

The Europe Microgreens Market Size was valued at USD 542 Million in 2022 and is expected To Grow to USD 1,497 Million by 2032, at a CAGR of 10.6% during the forecast period 2022-2032.

Market Overview

Microgreens are firm, immature vegetable greens that range in size from one to three inches. They are harvested 7 to 14 days after germination, when both cotyledon leaves have fully developed, and are commonly referred to as vegetable confetti. Also, due to their rich aromatic flavor and range of colors and textures, microgreens are frequently used to improve the color, texture, or flavor of foods such as pasta, pizza, omelets, and salads. They are high in antioxidants, vitamins, and minerals. Microgreens are salad vegetables collected soon after their initial leaves emerge. In addition, rising demand for healthy, functional, and nutritional meals, as well as the growing popularity of indoor vertical and greenhouse farming, are projected to propel the microgreens market ahead in the coming years. Microgreens are often produced in a greenhouse or indoor vertical farm since they require particular attention at a steady temperature. During the forecast period, the demand for microgreens-based oils and components in the manufacture of consumer goods such as shampoo and skin care products is predicted to boost the microgreens market.

Report Coverage

This research report categorizes the market of Europe microgreens market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe microgreens market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the Europe microgreens market.

Driving Factors

Indoor farming is the development of food crops in a controlled environment, allowing for year-round production of high-yielding crops. Farmers have turned to indoor farming as a result of increased food demand and declining agricultural yield. The decline in agricultural productivity is mostly due to shrinking productive land, bad meteorological conditions, and constraints on the use of natural resources. Furthermore, the emergence of technical breakthroughs in indoor farming, such as the proliferation of information technology in vertical farming and greenhouses, encourages farmers to adopt farming, which will indirectly promote the growth of the global microgreens market throughout the projection period. Moreover, Consumers are increasingly focusing on accepting high-nutritional-value agricultural foods. They are prepared to spend a premium on fresh and organic products to lower their risk of cardiovascular illness, heart disease, and cancer. Furthermore, many people are choosing a vegan diet and looking for the finest plant-based alternatives to suit their nutritional demands. This is projected to drive market growth.

Restraining Factors

Indoor vertical farming necessitates the use of costly machinery, lighting, automation systems, and temperature-controlling devices. As a result, the initial cost of indoor farming is much greater than that of conventional farming. One of the key drivers of the high level of investment is the cost of urban land, which is greater than that of agricultural property. Furthermore, energy represents a bigger share of vertical farm and greenhouse running expenditures. Farmers must make a significant initial investment in gadgets, equipment, and other essentials to begin indoor farming.

Market Segment

• In 2022, the broccoli segment is influencing the largest market share over the forecast period.

Based on the type, the Europe microgreens market is segmented into broccoli, cabbage, cauliflower, arugula, peas, basil, radish, cress, & others. Among these segments, the broccoli segment dominates the largest market share during the forecast period due to broccoli having several health advantages, thus a rising number of people consume it. It helps to prevent cancer, enhance digestion and heart health, and reduce inflammation. They have a tart flavor and may be used in a variety of cuisines. Many customers are becoming more health aware, and the health advantages of broccoli have raised their demand, supporting the rise of the microgreens industry.

• In 2022, the indoor vertical farming segment is dominating the largest market growth during the forecast period.

Based on farming, the Europe microgreens market is divided into various segments include indoor vertical farming, commercial greenhouses, & others. Among these, the indoor vertical farming segment held the largest market share during the forecast period. The indoor vertical farming technique is the most widely used method for generating microgreens and is predicted to dominate the market over the projection period. Many technology improvements in the industry have allowed for resource management through autonomous irrigation, smartphone applications, and fertilization.

• In 2022, the food service segment is influencing the largest market share over the forecast period.

On the basis of distribution channel, the Europe microgreens market is bifurcated into retail stores, food service, & others. Among these segments, the food service segment dominates the largest market share during the forecast period owing to limited awareness among residential users. In many restaurants, it is primarily employed as a flavoring or garnishing agent. They contain a range of flavors and textures and may be used in salads, omelets, and pasta dishes. Commercial companies are continually developing new applications for microgreens, and this category is projected to fuel market expansion throughout the forecast period.

• In 2022, Germany is leading the largest market share during the forecast period.

Based on the region, the Europe microgreens market is classified into Germany, UK, France, Spain, Italy, Russia, & Rest of Europe. Among these segments, Germany dominates the largest market share during the forecast period. The region provides a health-conscious population, and microgreens are becoming increasingly popular. It is also one of the areas where indoor vertical farming technology is commonly deployed. They can grow microgreens and incorporate them into their diet on a vast scale. The government has also adopted different standards for organic food certification and distribution to restaurants and retail establishments. Indoor growing also reduces the danger of pests and other difficulties and is consequently employed in the food service business for flavor improvement and decoration.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe microgreens market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• AeroFarms
• Gotham Greens
• The Chef's Garden Inc.
• Farmbox Greens LLC
• Living Earth Farm
• GoodLeaf Farms
• Bowery Farming
• Living Earth Farms

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In October 2021, AeroFarms, a pioneer in indoor vertical farming, has expanded its supply of leafy greens to over 350 Stop & Shop locations all over the Northeast and New England, including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island.

• In March 2021, Gotham Greens, an indoor agricultural startup, established a 10-acre facility in Northern California, its first West Coast greenhouse location, with cash from its most recent Series D capital investment of USD 87 million. This development will increase its yearly lettuce and herb production to 40 million heads.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the Europe Microgreens Market based on the below-mentioned segments:

Europe Microgreens Market, By Type

• Broccoli
• Cabbage
• Cauliflower
• Arugula
• Peas
• Basil
• Radish
• Cress
• Others

Europe Microgreens Market, By Farming

• Indoor Vertical Farming
• Commercial Greenhouses
• Others

Europe Microgreens Market, By Distribution Channel

• Retail Stores
• Food Service
• Others

Europe Microgreens Market, By Region

• Germany
• UK
• France
• Spain
• Italy
• Russia
• Rest of Europe