Europe Pet Wearable Market Insights Forecasts to 2033

• The Europe Pet Wearable Market Size was valued at USD 749 Million in 2023.
• The Market is Growing at a CAGR of 14.75% from 2023 to 2033
• The Europe Pet Wearable Market Size is Expected to Reach USD 2964 Million by 2033

The Europe Pet Wearable Market is anticipated to reach USD 2964 million by 2033, growing at a CAGR of 14.75% from 2023 to 2033.

Market Overview

Pet wearables are designed to provide real-time data on pets' activities, health, and location, which not only enhances pet safety but also supports pet owners in monitoring their pets’ well-being. The market includes a wide range of products, including GPS trackers, activity monitors, health sensors, and smart collars. Additionally, the rise in urbanization and the need for better pet safety solutions are contributing to the demand. Pet owners in Europe are increasingly seeking products that offer convenience, reliability, and comprehensive data to track their pets' movements and health. The market is also supported by the growing e-commerce industry, which allows easy access to pet wearable products across the region. Leading players in the market are investing in innovation to offer more integrated solutions, like pet activity and health tracking through mobile apps. Additionally, Europe has well-established market players, including Datamars, which is famous for providing extensive pet wearables and associated software solutions, offering pet owners increased choices, instilling confidence, drawing investment, and stimulating regional market growth.

Report Coverage

This research report categorizes the market for the Europe pet wearable market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe pet wearable market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe pet wearable market.

Driving Factors

Growing pet ownership, growing pet safety concerns, and advancements in smartphone integration and miniaturization are all driving the market's growth. Development and the creation of innovative products with longer battery life and better connectivity features are greatly aided by developments in cutting-edge technology, such as sensing, robot learning, and artificial intelligence (AI). The market is projected to grow in the upcoming years due to the growing use of smart homes in large economies like Germany, France, and the UK.  

Restraining Factors

The lack of standardization in pet wearable technology leads to compatibility issues between different brands and devices. Furthermore, low awareness and reluctance among traditional pet owners to adopt technology-driven solutions further constrain market expansion.

Market Segmentation

The Europe pet wearable market share is classified into technology, product, animal, and application.

• The RFID segment accounted for the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period.

The Europe pet wearable market is segmented by technology into RFID, GPS, and sensors. Among these, the RFID segment accounted for the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period. The increasing demand for real-time pet health and location monitoring is responsible for the segment's growth and is anticipated to boost the uptake of RFID-based wearable technology.

• The smart collar segment accounted for the leading revenue share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Europe pet wearable market is segmented by product into smart collar, smart camera, smart harness and vest, and others. Among these, the smart collar segment accounted for the leading revenue share in 2023 and is expected to grow at a significant CAGR during the forecast period. The segment's rise can be ascribed to pet owners' growing concern for their animals' welfare, which fuels product demand. Smart collars can use GPS technology to track pets' locations in real-time. They can also use advanced cellular networking and multiple satellite constellations to track pets' locations in places with poor Wi-Fi coverage.

• The cat segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

The Europe pet wearable market is segmented by animal into dogs, cats, and other animals. Among these, the cat segment accounted for the largest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The reason for the growth is that cat owners have frequently raised the necessity of tracking their location to prevent theft or becoming victims of wild animals. Solutions that can reliably check cats' health and promptly identify any underlying problems are also in greater demand.

• The identification & tracking segment accounted for the highest share in 2023 and is expected to grow at a substantial CAGR during the forecast period.

The Europe pet wearable market is segmented by application into identification & tracking, behavior monitoring & control, facilitation, safety & security, fitness monitoring, and medical diagnosis & treatment. Among these, the identification & tracking segment accounted for the highest share in 2023 and is expected to grow at a substantial CAGR during the forecast period. The rising number of pets being lost or stolen as a result of inadequate monitoring has led to a significant opportunity for pet wearable developers to incorporate sophisticated tracking and identifying functions into their devices, which is responsible for the segment's rise.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe pet wearable market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• DOGTRA
• Avid Identification Systems, Inc.
• Allflex Livestock Intelligence (a part of MSD Animal Health)
• Datamars
• Felcana
• Latsen Technology Ltd.
• Garmin Ltd.
• GoPro Inc.
• Loc8tor Ltd.
• Mars, Incorporated
• Petface by LeisureGrow Products Ltd
• Tractive
• Trovan Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2024, Tractive, a leading provider of GPS and health tracking solutions for pets, has partnered with Strava, the popular fitness-tracking app. This integration allows dog owners to automatically upload their walks with their pets from the Tractive app to their Strava account.

Market Segment

This study forecasts revenue at Europe, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Europe pet wearable market based on the below-mentioned segments:

Europe Pet Wearable Market, By Technology

• RFID
• GPS
• Sensors

Europe Pet Wearable Market, By Product

• Smart Collar
• Smart Camera
• Smart Harness and Vest
• Others

Europe Pet Wearable Market, By Animal

• Dogs
• Cats
• Other Animals

Europe Pet Wearable Market, By Application

• Identification & Tracking
• Behavior Monitoring & Control
• Facilitation, Safety & Security
• Fitness Monitoring
• Medical Diagnosis & Treatment