Europe Sex Toys Market Insights Forecasts to 2030

• The Europe Sex Toys market was valued at USD 8.5 billion in 2021.
• The market is growing at a CAGR of 7.6% from 2021 to 2030
• The Europe Sex Toys market is expected to reach USD 16.4 billion by 2030
• Italy is expected to grow the fastest during the forecast period

The Europe Sex Toys market is expected to reach USD 16.4 billion by 2030, at a CAGR of 7.6% during the forecast period 2021 to 2030. During the forecast period, the market is expected to grow mostly because of spending more money and higher standards of living in developing economies. The business that makes novelty adult goods is getting closer and closer to the center of the sexual health market because more and more people of all ages want them.

 Market Overview:

Everyone knows that the number of people who want Sex Toys is going up all over the world. Women and couples are using Sex Toys like Bluetooth vibrators, luxury love toys, romantic toys, and automated toys to enhance their sexual experience when making love or masturbating. It is also well known that some Sex Toys can be good for your health. They can be used to treat both menopausal symptoms and neurological problems, like not being able to get excited. Toys can help men with several sexual health problems, such as ejaculating too soon, having low libido, and not being able to get an erection. More people will likely see Sex Toys as a way to treat these disorders in the coming years, which will help the industry grow. Using cutting-edge technology to make new Sex Toys is becoming more common in the Sex Toys market, making this trend grow. Several things will likely change how the industry works in the coming years. Among these are virtual gadgets, devices that can be controlled from afar, robotics, more immersive entertainment, and augmented reality. For example, EXOLOVER PTY LTD is an Australian company that uses blockchain technology to make adult novelty items. These devices let people talk to each other from far away and share private feelings in real-time.

Report Coverage

This research report categorizes the market for Europe Sex Toys market on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe Sex Toys market. Recent market developments and competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each Europe Sex Toys market sub-segments.

Segmentation Analysis

• In 2021, the vibrator segment dominated the market with the largest market share of 35% and market revenue of 2.97 billion.

Based on the product, the Europe Sex Toys market is categorized into Vibrators, Penis Rings, Anal Toys and Dildos. In 2021, the vibrator segment dominated the market with the largest market share of 35% and market revenue of 2.97 billion. When using a vibrator, the user will put the device on sensitive erogenous zones, which are parts of the body that can make a person feel more sexual pleasure. You can put them on the penis, vulva, clitoris, and anus, or you can take them by mouth and put them in the anus or vagina to use them internally. When stimulation is kept up, it is possible to feel sexual pleasure, which may lead to orgasm in the end.

• In 2021, the female segment accounted for the largest share of the market, with 60% and market revenue of 5.1 billion.

Based on the type, the Europe Sex Toys market is categorized into Male and Female. In 2021, the female dominated the market with the largest market share of 60% and market revenue of 5.1 billion. Even though there used to be taboos and social stigmas about women's items, they are now easy to find on the market. There are direct shelves in the wellness area for products like vibrators, dildos, and anal beads. Toy companies have always marketed to women and made toys that look like parts of a woman's body. Male Sex Toys like penile rings, penis pumps, and penis vibrators are becoming more and more popular, which is thought to help the male Sex Toys market grow. Several supermarkets and online stores are now adding "wellness" sections to their product lines to make it easier for men who want to improve their sexual health to find Sex Toys and condoms.

• In 2021, the E-commerce segment accounted for the largest share of the market, with 40% and market revenue of 3.4 billion.

Based on the distribution channels, the Europe Sex Toys market is categorized into E-commerce, Speciality Stores, and Mass Merchandizers. In 2021, E-commerce dominated the market with the largest market share of 40% and market revenue of 3.4 billion. The market is growing because more people have access to the internet and more Sex Toys can be bought through online marketplaces. When a customer buys something from an adult website instead of a traditional store, they can keep their privacy during the entire delivery process.

Regional Segment Analysis of the Europe Sex Toys Market

• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

Among all regions, Germany emerged as the largest market for the Europe Sex Toys Market, with a market share of around 27.9% and 3.5 billion of the market revenue in 2021.

• In 2021, Germany emerged as the largest market for the Europe Sex Toys market, with a market share of around 27.9% and 8.5 billion of the market revenue. In Germany, the most popular things to buy are traditional vibrators and dildos. There are many well-known brands in the industry, like LELO, Lovehoney, Durex, and Fun Factory, which all meet the needs of the European population.
• The Italy market is expected to grow at the fastest CAGR between 2022 and 2030. The Italy region is quickly becoming more urban, and more industrial which increases the brands and the production of Sex Toys.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe Sex Toys market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Market Players:

• LELO
• Lovehoney
• Durex
• Fun Factory

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting And Research Firm
• Venture capitalists
• Third-party knowledge providers
• Value-Added Resellers (VARs)

Recent Development

• In July 2019, LifeStyles Healthcare announced that it would be adding three new lines of intimate accessories to its SKYN brand. These lines are called SKYN Thrill, SKYN Vibes, and SKYN Shiver.
• In 2021, people liked to use oral stimulators, clitoral stimulators, suction vibrators, and wand vibrators. Stylecaster also put out a device that makes oral sex more exciting.

Market Segment

This study forecasts revenue at  regional, and country levels from 2021 to 2030. Spherical Insights has segmented the Europe Sex Toys market based on the below-mentioned segments:

Europe Sex Toys Market, By Type

• Male
• Female

Europe Sex Toys Market, By Product

• Vibrators
• Penis Rings
• Anal Toys
• Dildos

Europe Sex Toys Market, By Distribution Channels

• E-commerce
• Specialty Stores
• Mass Merchandisers

Europe Sex Toys Market, Regional Analysis

• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe