Europe Sporting Goods Market Insights Forecasts to 2033

• The Europe Sporting Goods Market Size was valued at USD 149.4 Billion in 2023
• The Market Size is Growing at a CAGR of 6.74% from 2023 to 2033.
• The Europe Sporting Goods Market Size is Expected to Reach USD 286.8 Billion by 2033.

The Europe Sporting Goods Market Size Is Expected to Reach USD 286.8 Billion by 2033, at a CAGR of 6.74% during the forecast period 2023 to 2033.

Market Overview

European sporting goods are products designed for use in athletic activities such as team sports, outdoor recreation, and individual workouts. Sporting goods and sporting equipment are two distinct terms for the same thing. It varies depending on the sport. There are various types of sports equipment available, including balls, nets, and safety gear such as helmets. It can be used as a tool or as a protector, allowing the athlete to participate in the sport without fear of being injured. This equipment has advanced dramatically in recent years, as athletes have recognized the importance of wearing stronger protective gear to avoid injury. Furthermore, the growth of the European sporting goods market is being driven by increased health awareness, rising disposable income in developing countries, and the popularity of physical fitness activities. Increased spending on sports training and development among children, as a result of increased awareness of the benefits of sports participation, such as improved concentration and problem-solving ability, drives demand for the European sporting goods market.

Report Coverage

This research report categorizes the market for the Europe sporting goods market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe sporting goods market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe sporting goods market.

Driving Factors

Increased obesity prevalence and health awareness are driving the growth of the European sporting goods market. Furthermore, government initiatives to promote a healthy lifestyle drive the increase in sports participation across Europe. On the contrary, improvements in lifestyle, an increase in the youth population, and an increase in per capita income in European countries are expected to create lucrative opportunities for the growth of the European sporting goods market. Furthermore, increased sports education and training in academics have resulted in a significant increase in athletic awareness. The online retail platform is the major driving force behind the sports equipment and goods industry.

Restraining Factors

The growing trend of consolidation in the European market due to the presence of a large number of players in the market, which leaves little room for new entrants due to a high entry barrier, is expected to stymie market growth in Europe sporting goods. Furthermore, due to difficulties in attracting foreign players in a few European countries, such as Germany and France, the region is expected to see a decrease in revenue generation over the forecast period, limiting market growth.

Market Segment

• In 2023, the sports equipment segment accounted for the largest revenue share over the forecast period.

Based on product type, the Europe sporting goods market is segmented into athletic footwear, sports equipment, athletic apparel, fitness equipment, and others. Among these, the sports equipment segment has the largest revenue share over the forecast period. Sports equipment includes items used to practice or compete in a variety of sports. It includes balls, bats, sticks, nets, hoops, helmets, and a variety of other items. The majority of sports equipment is made of lightweight materials and is intended to withstand the wear and tear of the sport. Furthermore, the growing popularity of sports equipment has a significant impact on the European sporting goods market.

• In 2023, the online retail segment is witnessing significant growth over the forecast period.

Based on distribution channel, the Europe sporting goods market is segmented into online retail, specialty and sports shops. Among these, the online retail segment is witnessing significant growth over the forecast period. Social media platforms have a significant impact on product promotion and consumer purchasing decisions. Many online retailers use social media marketing strategies and partner with influencers to reach a larger audience and increase sales. Advancements in technology, such as improved website interfaces, secure payment gateways, and faster shipping options, have improved the online shopping experience, encouraging more individuals to shop online.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe sporting goods market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• YONEX Co., Ltd.
• Adidas AG
• Skechers U.S.A., Inc.
• The North Face, Inc.
• ASICS Corporation
• Mizuno Corporation
• NIKE, Inc.
• Puma SE
• Callaway Golf Co.
• Reebok International Ltd.
• Sports Direct International PLC
• Amer Sports
• Under Armour, Inc.
• Sumitomo Rubber Industries Limited
• V.F. Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2022, InHealth Services is the first Radiographer-led Reporting service to be approved by the Quality Standard for Imaging (QSI).

Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the Europe Sporting Goods Market based on the below-mentioned segments:

Europe Sporting Goods Market, By Product Type

• Athletic Footwear
• Sports Equipment
• Athletic Apparel
• Fitness Equipment
• Others

Europe Sporting Goods Market, By Distribution Channel

• Online Retail
• Specialty and Sports Shops